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A Formal Occasion

Kennesaw , GA
CONTACT US
CONTACT US

LOCATION

4489 Bells Ferry Rd
Kennesaw, GA US 30144 (map)

PHONE

770-591-5424

WEBSITE

View website
Please let this vendor know that you found them on the WeddingWire Network.

ABOUT US

When finding the perfect dress is also about enjoying the experience, we look forward to fulfilling that dream.
We have a more personal approach and believe there is more to making... Read more
When finding the perfect dress is also about enjoying the experience, we look forward to fulfilling that dream.
We have a more personal approach and believe there is more to making a bride happy than just selling her a dress.

We understand that each bride is different and has her own special needs. For this reason, we stock gowns in size 2-24 that are available for try-on and immediate purchase or by special order if a different size or color is needed. Our prices range from $300 - $1900.

In addition, we have an extensive selection of informal dresses for outside or destination weddings. We also showcase many styles that are exclusive to our shop, thereby not seen elsewhere.

If your desire is to have a unique and pleasant experience that won't be found at a large chain store, we invite you to come in and experience the difference!

We truly believe it's all about you! Read less
Dress & Attire

PHOTOS

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INFO FOR DRESS & ATTIRE

Who do you provide services for?
Bride, Bridesmaids, Father of the Bride, Father of the Groom, Flower Girls, Groom, Groomsmen, Ring Bearers
What accessories do you provide?
Garters, Hair Accessories, Jewelry, Veils
Does a client need to schedule an appointment? How do the client appointments work?
Yes an appointment is helpful, although not required. However brides with appoinments will be taken before a walk-in bride. You can contact us by phone to set up a date and time that works best for you. We will have a dressing room and consultant available and ready to help you.
What is the typical turn-around time for a dress?
We sell right off the rack, but if an order is required you need to allow 5-6 months to receive your gown.
Do you carry new or once worn gowns?
Everything in our store is brand new
How often do you receive new dresses?
Weekly
Do you have a seamstress onsite?
Yes

REVIEWS

4.9
out of 5.0
4.9/5.0
5.0/5.0
4.9/5.0
4.9/5.0
4.9/5.0
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Amber
Wedding:
10/5/2014
5.0/5.0
Found the perfect dresses! Payment plan was nice! Extremely friendly and helpful. They give you $ towards gown preservation as well.
Found the perfect dresses! Payment plan was nice! Extremely friendly and helpful. They give you $ towards gown Read more...
Found the perfect dresses! Payment plan was nice! Extremely friendly and helpful. They give you $ towards gown preservation as well. Read less
Services Used: Dress & Attire
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Mikayla
Wedding:
6/14/2014
5.0/5.0
Gorgeous wedding gowns found here! I love my dress so much and the service was amazing. Very friendly and patient with me. Highly recommend their service!
Gorgeous wedding gowns found here! I love my dress so much and the service was amazing. Very friendly and patient with me. Read more...
Gorgeous wedding gowns found here! I love my dress so much and the service was amazing. Very friendly and patient with me. Highly recommend their service! Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
Recently Married
5.0/5.0
I got my wedding gown and bridesmaid dresses here. Their dresses are beautiful and of high quality! They had a large color selection for the bridesmaid dresses and had the exact color I was looking for (that I couldn't find anywhere else)
I got my wedding gown and bridesmaid dresses here. Their dresses are beautiful and of high quality! They had a large color Read more...
I got my wedding gown and bridesmaid dresses here. Their dresses are beautiful and of high quality! They had a large color selection for the bridesmaid dresses and had the exact color I was looking for (that I couldn't find anywhere else) Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
Recently Married
5.0/5.0
A Formal Occasion was a wonderful experience! They have reasonable prices for wedding gowns with a variety of boutique style dresses. They have early, late and weekend appointments available. The entire staff was very helpful and friendly. I was even able to put my dress on a payment schedule for 4 months, which was so helpful!
A Formal Occasion was a wonderful experience! They have reasonable prices for wedding gowns with a variety of boutique Read more...
A Formal Occasion was a wonderful experience! They have reasonable prices for wedding gowns with a variety of boutique style dresses. They have early, late and weekend appointments available. The entire staff was very helpful and friendly. I was even able to put my dress on a payment schedule for 4 months, which was so helpful! Read less
Services Used: Dress & Attire
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Sasha
Wedding:
4/2/2014
5.0/5.0
All the staff was great! Each time I tried on a gown I got closer and closer to the one!! They really listened to what I said and got closer to my preference! Reasonable prices with a great selection!
All the staff was great! Each time I tried on a gown I got closer and closer to the one!! They really listened to what I Read more...
All the staff was great! Each time I tried on a gown I got closer and closer to the one!! They really listened to what I said and got closer to my preference! Reasonable prices with a great selection! Read less
Services Used: Dress & Attire
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Christen
Wedding:
10/25/2013
5.0/5.0
Such a great experience! I walked in without an appointment and they were more than accommodating! I found the perfect dress with their help. Highly recommend A Formal Occasion.
Such a great experience! I walked in without an appointment and they were more than accommodating! I found the perfect Read more...
Such a great experience! I walked in without an appointment and they were more than accommodating! I found the perfect dress with their help. Highly recommend A Formal Occasion. Read less
Services Used: Dress & Attire
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Chelsey
Wedding:
10/5/2013
5.0/5.0
I loved going here and getting my dress! Very very nice and helpfully. It's all about you when you go there.
I loved going here and getting my dress! Very very nice and helpfully. It's all about you when you go there.
I loved going here and getting my dress! Very very nice and helpfully. It's all about you when you go there. Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
1+ year ago
5.0/5.0
The owner was very nice and extremely helpful. It was a great experience!
The owner was very nice and extremely helpful. It was a great experience!
The owner was very nice and extremely helpful. It was a great experience! Read less
Services Used: Dress & Attire
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marlana
Wedding:
9/14/2013
5.0/5.0
Upon entering this shop I was a little skeptical. It was so small compared to some of the other places I'd been to. I had an idea in mind of what I wanted and I explained this to the shop owner who also provided me with her input. Initially I was taken a back by her input and thoughts because I figured I knew what I wanted and what would look good on me, but I must admit, she knows her stuff. She urged me to try on a dress that I didn't think I'd like and when I did, I was astounded by how beautiful it was on. Everything about it was perfect, the style, the fit, the simplicity, the wow factor...EVERYTHING. It was a Sottero and Midgely gown, and I received so many compliments. I would definitely recommend A Formal Occasion to any bride and I would also go back to purchase an evening gown for any formal event. They have totally earned a lifetime customer.
Upon entering this shop I was a little skeptical. It was so small compared to some of the other places I'd been to. I had Read more...
Upon entering this shop I was a little skeptical. It was so small compared to some of the other places I'd been to. I had an idea in mind of what I wanted and I explained this to the shop owner who also provided me with her input. Initially I was taken a back by her input and thoughts because I figured I knew what I wanted and what would look good on me, but I must admit, she knows her stuff. She urged me to try on a dress that I didn't think I'd like and when I did, I was astounded by how beautiful it was on. Everything about it was perfect, the style, the fit, the simplicity, the wow factor...EVERYTHING. It was a Sottero and Midgely gown, and I received so many compliments. I would definitely recommend A Formal Occasion to any bride and I would also go back to purchase an evening gown for any formal event. They have totally earned a lifetime customer. Read less
Services Used: Dress & Attire
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Virginia
Wedding:
6/22/2013
5.0/5.0
Everyone I worked with at the store was friendly and professional. I received personal attention when trying on dresses. They have a great selection of dresses at reasonable prices, and I was able to find the perfect dress at a great price. Overall, it was a wonderful experience!
Everyone I worked with at the store was friendly and professional. I received personal attention when trying on dresses. Read more...
Everyone I worked with at the store was friendly and professional. I received personal attention when trying on dresses. They have a great selection of dresses at reasonable prices, and I was able to find the perfect dress at a great price. Overall, it was a wonderful experience! Read less
Services Used: Dress & Attire
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Vickie
Wedding:
6/15/2013
5.0/5.0
Lucinda and her staff were so very helpful. She had picked a dress she thought I would like just by talking with me on the phone, and it was the one I purchased! Also even on a busy day and squeezing my appointment in she made me feel special and paid attention to me. Great personalized experience!
Lucinda and her staff were so very helpful. She had picked a dress she thought I would like just by talking with me on the Read more...
Lucinda and her staff were so very helpful. She had picked a dress she thought I would like just by talking with me on the phone, and it was the one I purchased! Also even on a busy day and squeezing my appointment in she made me feel special and paid attention to me. Great personalized experience! Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
1+ year ago
5.0/5.0
I spent one weekend in Atlanta looking around several different bridal boutiques to find a dress for my wedding. There were a few dresses that would have been nice but I was not completely sold on any of them. I found A Formal Occasion on Bells Ferry Road in Kennesaw and decided to give them a shot. Monday morning I called and they told me to come on in to try on dresses. Upon arrival, I was greeting by the owner of the store who was the most lovely, kind, helpful, and unpretentious woman I had met over the past couple of days. She spent the next three hours helping me to narrow down my choices of dresses until we finally tried on "the one." She pulled it out of a different area of the store and surprised me with it as it was not something I had been imagining that I would want. However, immediately upon putting it on I was struck with how perfect it was and I ended up buying it from her right then. She was skilled at her job to watch me carefully as I tried on other dresses and get a glimpse of dresses that I might like even before I knew I would like them. She was not pushy at all to sell any of her products, which I very much appreciate.

Due to the fact that I purchased my dress "off the rack," I cannot evaluate the promptness of the arrival of my wedding dress from her store, though I am assured she would have done a great job with that as well.

She also has a variety of earrings, head pieces, veils etc from which you can choose. I found very nice earrings and a bracelet to match my dress there. Most of her dresses ran less than $3000 if I remember correctly. She has a great selection for that price point in my opinion.

A Formal Occasion will also steam your dress the a day or two before your wedding to ensure it is looking it's best on your big day!

Additionally, she has a seamstress who works in the store below her who is reasonable priced and did a great job with my dress!
I spent one weekend in Atlanta looking around several different bridal boutiques to find a dress for my wedding. There Read more...
I spent one weekend in Atlanta looking around several different bridal boutiques to find a dress for my wedding. There were a few dresses that would have been nice but I was not completely sold on any of them. I found A Formal Occasion on Bells Ferry Road in Kennesaw and decided to give them a shot. Monday morning I called and they told me to come on in to try on dresses. Upon arrival, I was greeting by the owner of the store who was the most lovely, kind, helpful, and unpretentious woman I had met over the past couple of days. She spent the next three hours helping me to narrow down my choices of dresses until we finally tried on "the one." She pulled it out of a different area of the store and surprised me with it as it was not something I had been imagining that I would want. However, immediately upon putting it on I was struck with how perfect it was and I ended up buying it from her right then. She was skilled at her job to watch me carefully as I tried on other dresses and get a glimpse of dresses that I might like even before I knew I would like them. She was not pushy at all to sell any of her products, which I very much appreciate.

Due to the fact that I purchased my dress "off the rack," I cannot evaluate the promptness of the arrival of my wedding dress from her store, though I am assured she would have done a great job with that as well.

She also has a variety of earrings, head pieces, veils etc from which you can choose. I found very nice earrings and a bracelet to match my dress there. Most of her dresses ran less than $3000 if I remember correctly. She has a great selection for that price point in my opinion.

A Formal Occasion will also steam your dress the a day or two before your wedding to ensure it is looking it's best on your big day!

Additionally, she has a seamstress who works in the store below her who is reasonable priced and did a great job with my dress! Read less
Services Used: Dress & Attire
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Renee
Wedding:
5/4/2013
5.0/5.0
A Formal Occasion is AWESOME! They truly stand out above the rest when it comes to wedding gowns. i had gone to David''s Bridal and was less than impressed, but as soon as I walked in (without an appointment) I was greeted with a smile. I had walked in shortly before closing, yet they still took the time to let me look at their gorgeous dresses. I went back a few months later and bought one of the first dresses I tried on! They have fantastic payment plans, really reasonable prices, great quality, and they are always so helpful and nice when I call or stop by. I love A Formal Occasion and would recommend them to anyone! Buy your dress with them, you won't regret it!
A Formal Occasion is AWESOME! They truly stand out above the rest when it comes to wedding gowns. i had gone to David''s Read more...
A Formal Occasion is AWESOME! They truly stand out above the rest when it comes to wedding gowns. i had gone to David''s Bridal and was less than impressed, but as soon as I walked in (without an appointment) I was greeted with a smile. I had walked in shortly before closing, yet they still took the time to let me look at their gorgeous dresses. I went back a few months later and bought one of the first dresses I tried on! They have fantastic payment plans, really reasonable prices, great quality, and they are always so helpful and nice when I call or stop by. I love A Formal Occasion and would recommend them to anyone! Buy your dress with them, you won't regret it! Read less
Services Used: Dress & Attire
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Katie
Wedding:
12/27/2012
5.0/5.0
I bought my wedding dress from A Formal Occasion and am so happy I found them! I actually found the dress I wanted in a boutique in Buckhead, but they didn't have my size. I called around and found that A Formal Occasion actually had the dress I wanted in my size! I bought the dress off the rack! (And it was cheaper than the boutique!) A Formal Occassion is a gem of a bridal store! It's located in Kennesaw and definitely worth the drive! (It's not that far). The selections of bridal gowns are beautiful and affordable! The layout of the store is great too - it's intimate and feels like a boutique!
I bought my wedding dress from A Formal Occasion and am so happy I found them! I actually found the dress I wanted in a Read more...
I bought my wedding dress from A Formal Occasion and am so happy I found them! I actually found the dress I wanted in a boutique in Buckhead, but they didn't have my size. I called around and found that A Formal Occasion actually had the dress I wanted in my size! I bought the dress off the rack! (And it was cheaper than the boutique!) A Formal Occassion is a gem of a bridal store! It's located in Kennesaw and definitely worth the drive! (It's not that far). The selections of bridal gowns are beautiful and affordable! The layout of the store is great too - it's intimate and feels like a boutique! Read less
Services Used: Dress & Attire
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Ladee Moon
Wedding:
9/23/2012
5.0/5.0
Pat is very professional and helpful when my husband ordered his tux as well as his groomsmen's tux for our Sept wedding. He accommodated our out of town guys as well as our small boys (ages 2 & 10). Great rates and customer service. Would def. recommend them.
Pat is very professional and helpful when my husband ordered his tux as well as his groomsmen's tux for our Sept wedding. Read more...
Pat is very professional and helpful when my husband ordered his tux as well as his groomsmen's tux for our Sept wedding. He accommodated our out of town guys as well as our small boys (ages 2 & 10). Great rates and customer service. Would def. recommend them. Read less
Services Used: Dress & Attire
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Ckelley
Wedding:
3/16/2012
5.0/5.0
A Formal Ocassion did an awesome job with our tux rentals. They were very patient with me trying many different styles, patterns, and colors. They have very good prices and high quality tuxes. We were very happy with everything through them. They also worked well with all our groomsmen being from out of town. I have also gotten formal dresses from the store and they have a wide range in formal dresses and also wedding dresses. I would definitely recommend A Formal Occasion.
A Formal Ocassion did an awesome job with our tux rentals. They were very patient with me trying many different styles, Read more...
A Formal Ocassion did an awesome job with our tux rentals. They were very patient with me trying many different styles, patterns, and colors. They have very good prices and high quality tuxes. We were very happy with everything through them. They also worked well with all our groomsmen being from out of town. I have also gotten formal dresses from the store and they have a wide range in formal dresses and also wedding dresses. I would definitely recommend A Formal Occasion. Read less
Services Used: Dress & Attire
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Lisa
Wedding:
7/9/2011
5.0/5.0
They were great! I loved shopping here and all the options. I even found a dress off the rack and got it 1/2 price. The store was not crowded and you felt like everyone wanted to help. Make an appointment and try not to go on Saturday!
They were great! I loved shopping here and all the options. I even found a dress off the rack and got it 1/2 price. The Read more...
They were great! I loved shopping here and all the options. I even found a dress off the rack and got it 1/2 price. The store was not crowded and you felt like everyone wanted to help. Make an appointment and try not to go on Saturday! Read less
Services Used: Dress & Attire
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ALamprey
Wedding:
6/18/2011
5.0/5.0
I had a wonderful experience here. Lucinda was extremely helpful in helping me find exactly what I wanted. I went on a weekday afternoon so I was the only customer in the store, and the service was excellent. I ended up buying the sample, and they cleaned and pressed it for me. They do not do alterations, but they recommended a seamstress (who operates out of the basement of their store) who did a wonderful job. My dress was strapless and beaded, and it fit like a glove despite being so heavy. I would highly recommend A Formal Occasion!
I had a wonderful experience here. Lucinda was extremely helpful in helping me find exactly what I wanted. I went on a Read more...
I had a wonderful experience here. Lucinda was extremely helpful in helping me find exactly what I wanted. I went on a weekday afternoon so I was the only customer in the store, and the service was excellent. I ended up buying the sample, and they cleaned and pressed it for me. They do not do alterations, but they recommended a seamstress (who operates out of the basement of their store) who did a wonderful job. My dress was strapless and beaded, and it fit like a glove despite being so heavy. I would highly recommend A Formal Occasion! Read less
Services Used: Dress & Attire
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kbXbby09
Wedding:
5/12/2011
5.0/5.0
This was the best dress shopping experience EVER! The place looks like a hole in the wall, but when you walk in you will be overwhelmed with the amount of beautiful dresses. The staff is AMAZING! I would recommend A Formal Occasion to anyone!
This was the best dress shopping experience EVER! The place looks like a hole in the wall, but when you walk in you will Read more...
This was the best dress shopping experience EVER! The place looks like a hole in the wall, but when you walk in you will be overwhelmed with the amount of beautiful dresses. The staff is AMAZING! I would recommend A Formal Occasion to anyone! Read less
Services Used: Dress & Attire
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♥ Elizabeth Nicole ♥
Wedding:
5/8/2011
5.0/5.0
If you want an excellent experience when you shop for wedding dresses--you need to see Lucinda at A Formal Occasion. As soon as you walk in, you feel welcomed and feel like a bride. I had shopped at a place prior to going to A Formal Occasion and felt like I was in a bridal dress factory--the sales person just kept bringing me dresses without really hitting anywhere near what I wanted in a wedding dress. But as soon as I started trying on dresses at A Formal Occasion I felt like a bride and found my dress after trying on 3. I had tried on at least 10-12 at the previous store. I had an amazing experience and felt welcomed and like family at A Formal Occasion. They are always kind and welcoming and you are sure to find a dress that is "the one".
If you want an excellent experience when you shop for wedding dresses--you need to see Lucinda at A Formal Occasion. As Read more...
If you want an excellent experience when you shop for wedding dresses--you need to see Lucinda at A Formal Occasion. As soon as you walk in, you feel welcomed and feel like a bride. I had shopped at a place prior to going to A Formal Occasion and felt like I was in a bridal dress factory--the sales person just kept bringing me dresses without really hitting anywhere near what I wanted in a wedding dress. But as soon as I started trying on dresses at A Formal Occasion I felt like a bride and found my dress after trying on 3. I had tried on at least 10-12 at the previous store. I had an amazing experience and felt welcomed and like family at A Formal Occasion. They are always kind and welcoming and you are sure to find a dress that is "the one". Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
2+ years ago
5.0/5.0
I walked into A Formal Occasion already frustrated that I was unable to find the dress I wanted. My first words were, "If it's white, I'm not interested." Lucinda understood my frustration as well as my desire for a unique and perfect wedding gown, and was quick to pull everything she thought I would like based on ideas and descriptions I had given her. She listened to everything I said I wanted and didn't want, and stuck close to my ideas while searching for dresses for me to try. The very first dress I tried on was "the one", and I was instantly in love with it. Lucinda was happy to work with me, offering to hold the gown until I could set up an alterations appointment, and giving me numbers for seamstresses, and even calling the designer and ordering extra trim lace so that I could have a custom matching veil made. Her selection is HUGE, and her staff seems to have a "one person at a time" policy, focusing entirely on me until I was satisfied. I'm so glad I stopped at her boutique, and so grateful that she helped me to find my dream dress. A++++
I walked into A Formal Occasion already frustrated that I was unable to find the dress I wanted. My first words were, "If Read more...
I walked into A Formal Occasion already frustrated that I was unable to find the dress I wanted. My first words were, "If it's white, I'm not interested." Lucinda understood my frustration as well as my desire for a unique and perfect wedding gown, and was quick to pull everything she thought I would like based on ideas and descriptions I had given her. She listened to everything I said I wanted and didn't want, and stuck close to my ideas while searching for dresses for me to try. The very first dress I tried on was "the one", and I was instantly in love with it. Lucinda was happy to work with me, offering to hold the gown until I could set up an alterations appointment, and giving me numbers for seamstresses, and even calling the designer and ordering extra trim lace so that I could have a custom matching veil made. Her selection is HUGE, and her staff seems to have a "one person at a time" policy, focusing entirely on me until I was satisfied. I'm so glad I stopped at her boutique, and so grateful that she helped me to find my dream dress. A++++ Read less
Services Used: Dress & Attire
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Elizabeth
Wedding:
8/21/2010
5.0/5.0
A Formal Occasion was the last bridal boutique I visited, and was by far the best. It's a tiny little shop with more and better selection than any other place I visited. The staff is very friendly and helpful, and they really want to help you find the perfect dress. My dress was actually in stock in my size (not a common size either), and I was very happy to be able to go home with The Dress, without the 4-6 month wait most shops have. And on top of all that, the dress was actually in my budget! I highly recommended A Formal Occasion, they were great!
A Formal Occasion was the last bridal boutique I visited, and was by far the best. It's a tiny little shop with more and Read more...
A Formal Occasion was the last bridal boutique I visited, and was by far the best. It's a tiny little shop with more and better selection than any other place I visited. The staff is very friendly and helpful, and they really want to help you find the perfect dress. My dress was actually in stock in my size (not a common size either), and I was very happy to be able to go home with The Dress, without the 4-6 month wait most shops have. And on top of all that, the dress was actually in my budget! I highly recommended A Formal Occasion, they were great! Read less
Services Used: Dress & Attire
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rae_babydoll
Wedding:
8/29/2008
5.0/5.0
This lovely little boutique is the perfect place to shop for your dream wedding gown. The owner is very helpful and very knowledgeable and will make you feel comfortable right away. So many beautiful gowns! And they also carry a large selection of veils and tiaras as well, so that your look is perfectly beautiful in every way.
This lovely little boutique is the perfect place to shop for your dream wedding gown. The owner is very helpful and very Read more...
This lovely little boutique is the perfect place to shop for your dream wedding gown. The owner is very helpful and very knowledgeable and will make you feel comfortable right away. So many beautiful gowns! And they also carry a large selection of veils and tiaras as well, so that your look is perfectly beautiful in every way. Read less
Services Used: Dress & Attire
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Jessica
Wedding:
6/28/2008
5.0/5.0
The previous gown shops I had visited, the people were very rude and snobby.As soon as I walked into this store, the people were extremely nice, patient, and helpful. I had gone just for bridesmaids dresses, but spotted a few wedding gowns I liked. Without an appointment, they let me try them on. Good thing because I found the perfect one! The shop is very small and personal, and has so many beautiful gowns!
The previous gown shops I had visited, the people were very rude and snobby.As soon as I walked into this store, the Read more...
The previous gown shops I had visited, the people were very rude and snobby.As soon as I walked into this store, the people were extremely nice, patient, and helpful. I had gone just for bridesmaids dresses, but spotted a few wedding gowns I liked. Without an appointment, they let me try them on. Good thing because I found the perfect one! The shop is very small and personal, and has so many beautiful gowns! Read less
Services Used: Dress & Attire
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Heather
Wedding:
10/4/2013
4.8/5.0
I posted this same review on facebook, but i still mean every word so I am pasting here: After being treated like cattle at one of those big chain bridal stores...(you know the one...where they help 3 brides at once, have random vendors approach you about table runners while you are trying to have a special moment etc...) I was feeling depressed about the whole wedding gown ordeal. I am so glad we checked the reviews for A Formal Occasion and decided to come in! You made me feel like the only bride in the world, and I was treated like I was spending 10x what I did. The dress is perfect. I am one of those brides that does everything with their significant other, so there was no question who would have a say in the dress, a lot of places had a real problem with that, but you made him and my 4 yr old son feel welcome too. I really appreciate the later hours on certain days, and the alterations person you recommended was fabulous.

Addition:
The dress really was perfect for my day! It looked more expensive than it was, looks amazing in photos, and was just what i was picturing without having any idea what i was picturing. Thank you for all your help!
I posted this same review on facebook, but i still mean every word so I am pasting here: After being treated like cattle Read more...
I posted this same review on facebook, but i still mean every word so I am pasting here: After being treated like cattle at one of those big chain bridal stores...(you know the one...where they help 3 brides at once, have random vendors approach you about table runners while you are trying to have a special moment etc...) I was feeling depressed about the whole wedding gown ordeal. I am so glad we checked the reviews for A Formal Occasion and decided to come in! You made me feel like the only bride in the world, and I was treated like I was spending 10x what I did. The dress is perfect. I am one of those brides that does everything with their significant other, so there was no question who would have a say in the dress, a lot of places had a real problem with that, but you made him and my 4 yr old son feel welcome too. I really appreciate the later hours on certain days, and the alterations person you recommended was fabulous.

Addition:
The dress really was perfect for my day! It looked more expensive than it was, looks amazing in photos, and was just what i was picturing without having any idea what i was picturing. Thank you for all your help! Read less
Services Used: Dress & Attire
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MandyNichole
Wedding:
5/26/2012
4.8/5.0
They were WONDERFUL! I first visited the typical wedding store (DB), and then even a more high end, though large, bridal salon on Roswell Road (BB) - where the service was atrocious.

So, it was such a pleasant surprise to work with the staff at A Formal Occasion. Don't be fooled by the small size of the shop -- I found more dresses that I liked there than at the other, larger shops. They have a good eye when it comes to ordering dresses!

I went on a week night, and was the only customer there. I was running late and called to let them know and they were so accommodating! They even kept the shop open later than business hours just so I could make my decision between two gorgeous dresses! They weren't trying to make a hard sale, either and didn't encourage me to get the higher priced gown. They truly wanted to make me happy and to have me be happy with my decision.

I will definitely recommend them to any friends looking for a bridal salon! Check them out!
They were WONDERFUL! I first visited the typical wedding store (DB), and then even a more high end, though large, bridal Read more...
They were WONDERFUL! I first visited the typical wedding store (DB), and then even a more high end, though large, bridal salon on Roswell Road (BB) - where the service was atrocious.

So, it was such a pleasant surprise to work with the staff at A Formal Occasion. Don't be fooled by the small size of the shop -- I found more dresses that I liked there than at the other, larger shops. They have a good eye when it comes to ordering dresses!

I went on a week night, and was the only customer there. I was running late and called to let them know and they were so accommodating! They even kept the shop open later than business hours just so I could make my decision between two gorgeous dresses! They weren't trying to make a hard sale, either and didn't encourage me to get the higher priced gown. They truly wanted to make me happy and to have me be happy with my decision.

I will definitely recommend them to any friends looking for a bridal salon! Check them out! Read less
Services Used: Dress & Attire
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chh21
Wedding:
7/4/2010
4.8/5.0
My quest for a wedding dress ended here. I had been to a larger Buckhead retailer and found some styles I liked. My plan was to view maybe a few more when my mother surprised me with a beautiful white satin sheath dress. However, when I showed my mother my vision board she knew her choice wasn't what I dreamed of and commenced to calling around until she found a retailer who carried the line of the designer on my board. She came across A Formal Occasion and off we drove to Kennesaw the next weekend.
Once I was at the store I began trying dresses that were similar in style to my vision board dress. The associate actually picked a dress and said "just try it on. You never know." I tried it on and althogh it was pretty, it wasn't until she put on the birdcage veil that I knew this is how I would look on my wedding day. They didn't alter the dress at the shop, they were able to recommend a wonderful seamstress and I looked stunning on my wedding day! This is a wonderful place to find a wedding dress beyond compare. Oh, the price was pretty good too.
My quest for a wedding dress ended here. I had been to a larger Buckhead retailer and found some styles I liked. My plan Read more...
My quest for a wedding dress ended here. I had been to a larger Buckhead retailer and found some styles I liked. My plan was to view maybe a few more when my mother surprised me with a beautiful white satin sheath dress. However, when I showed my mother my vision board she knew her choice wasn't what I dreamed of and commenced to calling around until she found a retailer who carried the line of the designer on my board. She came across A Formal Occasion and off we drove to Kennesaw the next weekend.
Once I was at the store I began trying dresses that were similar in style to my vision board dress. The associate actually picked a dress and said "just try it on. You never know." I tried it on and althogh it was pretty, it wasn't until she put on the birdcage veil that I knew this is how I would look on my wedding day. They didn't alter the dress at the shop, they were able to recommend a wonderful seamstress and I looked stunning on my wedding day! This is a wonderful place to find a wedding dress beyond compare. Oh, the price was pretty good too. Read less
Services Used: Dress & Attire
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Cassandra
Wedding:
9/5/2009
4.6/5.0
A formal Occasion is a small bridal shop in Kennesaw. Do not let the size of the store fool you. They have the most beautiful gowns I have ever seen. When i went searching for my wedding dress I went into many large wedding gown store including Davids bridal. None of these places can compare to the gowns at A Formal Occasion. It is definitely worth checking them out. Trust Me!
A formal Occasion is a small bridal shop in Kennesaw. Do not let the size of the store fool you. They have the most Read more...
A formal Occasion is a small bridal shop in Kennesaw. Do not let the size of the store fool you. They have the most beautiful gowns I have ever seen. When i went searching for my wedding dress I went into many large wedding gown store including Davids bridal. None of these places can compare to the gowns at A Formal Occasion. It is definitely worth checking them out. Trust Me! Read less
Services Used: Dress & Attire
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Amy
Wedding:
11/8/2008
4.6/5.0
She was great, made me feel like a princess! I can't say enough wonderful things about Lucinda and her staff. They rock!
She was great, made me feel like a princess! I can't say enough wonderful things about Lucinda and her staff. They rock!
She was great, made me feel like a princess! I can't say enough wonderful things about Lucinda and her staff. They rock! Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
2+ years ago
3.8/5.0
I had an overall good experience buying my gown here. I recieved a small discount after asking. I needed the same size as the sample, as the sample was bought between visits. The staff measured me to be sure the size would be correct. When I received the dress months later it did not fit. It fit as though the bust area was a size larger and the waist was a whole size smaller than I ordered. They promised me it could be altered to fit perfectly.

This shop does not have seamstresses on payroll so they only can give you recommendations. Because my dress had a low dipping back the seamstress I used could only take it in so much before the edging would have been significantly changed. The dress ended up beautiful but not without some stressful days of hoping it would zip up.

After you buy your dress here just be aware when it comes in, it's yours and you are on your own for any alterations.
I had an overall good experience buying my gown here. I recieved a small discount after asking. I needed the same size as Read more...
I had an overall good experience buying my gown here. I recieved a small discount after asking. I needed the same size as the sample, as the sample was bought between visits. The staff measured me to be sure the size would be correct. When I received the dress months later it did not fit. It fit as though the bust area was a size larger and the waist was a whole size smaller than I ordered. They promised me it could be altered to fit perfectly.

This shop does not have seamstresses on payroll so they only can give you recommendations. Because my dress had a low dipping back the seamstress I used could only take it in so much before the edging would have been significantly changed. The dress ended up beautiful but not without some stressful days of hoping it would zip up.

After you buy your dress here just be aware when it comes in, it's yours and you are on your own for any alterations. Read less
Services Used: Dress & Attire

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4489 Bells Ferry Rd, Kennesaw, GA 30144 See On Map
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