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Allure Event Designs by Jenn

Paso Robles , CA
CONTACT US
CONTACT US

LOCATION

Paso Robles, CA 93446 US (map)

PHONE

805-238-5210

WEBSITE

View website
Please let this vendor know that you found them on the WeddingWire Network.

ABOUT US

Congratulations!
So it has finally happened. You’ve dreamt of it all your life. The dress. The ring. The flowers. It is the most exhilarating day of you life. The person you love... Read more
Congratulations!
So it has finally happened. You’ve dreamt of it all your life. The dress. The ring. The flowers. It is the most exhilarating day of you life. The person you love most in your life has proposed and you said “yes”! The whirlwind journey of wedding planning has begun and the phrase “something borrowed, something blue” chants incessantly in your mind. Bridal magazines taunt you at the local market and seem to just jump off the shelves. This is the one of the most celebrated moments in your life. Now what?

Welcome to Allure Event Designs, a place where wedding planning and design is celebrated and embraced. A time that is exciting and new. A place that is creative and fun, edgy yet sophisticated. A place where dreams and visions for your day are endless and extend as far as your imagination will allow. A place to indulge in every decadent detail and watch as they merge to create a signature impression for your guests. This is a time to not just plan a celebration, but celebrate in a style that is an extension of you.

“Every once in a while, life brings you a fairy tale...”

It was inspiration from planning my own wedding along with an intense obsession with flowers, the pure enjoyment of entertaining, and appreciation for refined food and wine that Allure was created. The pursuit of my dream has allowed me the distinct pleasure of designing, planning and implementing some of the finest weddings the Central Coast has to offer for some of the most discerning of clients. But it is being in the presence of such amazing couples and witnessing the love they share that is my greatest joy. To be a part of your fairy tale is what allows me to live my dream.


My philosophy..It’s all about you. It is the event of a lifetime, an affair of the heart, the celebration of the season. To be a wedding planner is more than timelines and contract negotiating. It is being a friend; inspiring while being creative; and never forgetting to listen. It is about embracing the details and having a knowledge for the extraordinary elements. It is about capturing the essence and style that is you. It is about indulging in the lighting, couture florals and rich, luscious linens as they merge to create an event that is nothing less than intoxicating. It is about enjoyment and relaxation, creativity and simple fun. It is about The Art of Making Memories.

Welcome to Allure. Read less
Wedding Planning

PHOTOS

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REVIEWS

4.8
out of 5.0
4.7/5.0
4.8/5.0
4.8/5.0
4.8/5.0
4.7/5.0
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Michelle
Wedding:
9/13/2014
5.0/5.0
I hired Jenn to do the flowers for my wedding and she was so wonderful to work with! She is very sweet and has great creative vision and ideas. I had a tight budget and little idea of what I really wanted (besides that I wanted it to be pretty and flow well together). She was very respectful of my budget (some florists refused to even talk to me because of "required minimums") and delivered absolutely beautiful flowers for the ceremony and reception. She was very responsive throughout the planning process and talked with me about my likes and dislikes in order to come up with ideas for my ceremony and reception pieces. After talking to her about my thoughts/likes/dislikes and showing her pictures I found that I liked, she put together a great proposal and floral board so that I can see what the flowers looked like she was thinking of using (which was very helpful as I know nothing about different types of flowers). Just after talking with her a couple times, I knew she would make everything beautiful and perfect for the day of, I had complete faith in her to make those creative decisions. I was not disappointed :) Thanks so much Jenn for such amazing flowers!!
I hired Jenn to do the flowers for my wedding and she was so wonderful to work with! She is very sweet and has great Read more...
I hired Jenn to do the flowers for my wedding and she was so wonderful to work with! She is very sweet and has great creative vision and ideas. I had a tight budget and little idea of what I really wanted (besides that I wanted it to be pretty and flow well together). She was very respectful of my budget (some florists refused to even talk to me because of "required minimums") and delivered absolutely beautiful flowers for the ceremony and reception. She was very responsive throughout the planning process and talked with me about my likes and dislikes in order to come up with ideas for my ceremony and reception pieces. After talking to her about my thoughts/likes/dislikes and showing her pictures I found that I liked, she put together a great proposal and floral board so that I can see what the flowers looked like she was thinking of using (which was very helpful as I know nothing about different types of flowers). Just after talking with her a couple times, I knew she would make everything beautiful and perfect for the day of, I had complete faith in her to make those creative decisions. I was not disappointed :) Thanks so much Jenn for such amazing flowers!! Read less
Services Used: Flowers
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Angie
Wedding:
6/30/2013
5.0/5.0
Jenn was fantastic and our wedding was incredible due to her hard work. We were so glad we hired Allure Events to plan and design our wedding! It's been 3 months and we're still getting emails from friends saying our wedding was one of the best they've ever been to. We highly recommend Allure Events!
Jenn was fantastic and our wedding was incredible due to her hard work. We were so glad we hired Allure Events to plan and Read more...
Jenn was fantastic and our wedding was incredible due to her hard work. We were so glad we hired Allure Events to plan and design our wedding! It's been 3 months and we're still getting emails from friends saying our wedding was one of the best they've ever been to. We highly recommend Allure Events! Read less
Services Used: Wedding Planning
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Brittany
Wedding:
6/22/2013
5.0/5.0
Hiring Jenn was the best decision I made for my wedding! We used her for flowers and month of coordination. I knew I could count on her to make all my plans and visions happen, and they did! The flowers were out of this world gorgeous and perfect and my guests just raved about them!

Working with Jenn the month leading up to my wedding was great, she really helped ease my stress and was always on board for my crazy ideas and last minute add ins. She was a wonderful resource and ally in my wedding planning and really helped to make it fun for me! The most important thing to me was that I felt stress free on the wedding day, I knew that Jenn had it handled and I didn't need to worry about a thing! Everything went off perfectly from the rehearsal through the wedding and it was because she was running it! Absolutely worth every penny! If you want someone who is sweet and understanding as well as a take charge professional, book Allure Event Designs by Jenn and you will not be disappointed!
Hiring Jenn was the best decision I made for my wedding! We used her for flowers and month of coordination. I knew I could Read more...
Hiring Jenn was the best decision I made for my wedding! We used her for flowers and month of coordination. I knew I could count on her to make all my plans and visions happen, and they did! The flowers were out of this world gorgeous and perfect and my guests just raved about them!

Working with Jenn the month leading up to my wedding was great, she really helped ease my stress and was always on board for my crazy ideas and last minute add ins. She was a wonderful resource and ally in my wedding planning and really helped to make it fun for me! The most important thing to me was that I felt stress free on the wedding day, I knew that Jenn had it handled and I didn't need to worry about a thing! Everything went off perfectly from the rehearsal through the wedding and it was because she was running it! Absolutely worth every penny! If you want someone who is sweet and understanding as well as a take charge professional, book Allure Event Designs by Jenn and you will not be disappointed! Read less
Services Used: Flowers, Wedding Planning
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Marie
Wedding:
11/4/2012
5.0/5.0
We hired Jenn for her full service package of event design and coordination and loved all that she did. From the very beginning she was professional yet extremely personal and made the process so easy. She was quick to respond to every email within a timely manner and always made sure we were comfortable with the decisions we needed to make. Her flowers and design for our wedding were unbelievable! No detail was overlooked and everything just flowed perfectly! I cannot say enough about Jenn and her team. You will not be disappointed by hiring Jenn.
We hired Jenn for her full service package of event design and coordination and loved all that she did. From the very Read more...
We hired Jenn for her full service package of event design and coordination and loved all that she did. From the very beginning she was professional yet extremely personal and made the process so easy. She was quick to respond to every email within a timely manner and always made sure we were comfortable with the decisions we needed to make. Her flowers and design for our wedding were unbelievable! No detail was overlooked and everything just flowed perfectly! I cannot say enough about Jenn and her team. You will not be disappointed by hiring Jenn. Read less
Services Used: Flowers, Wedding Planning
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STC22
Wedding:
9/8/2012
2.9/5.0
I really hesitate to write this review because I am so torn about what to say about Jenn.

She was our florist and we signed up for her "month of" planning package.

She would ask questions and then she wouldn't properly note down our answers and do specifically what we didn't want. We had to tell her certain things 4 or 5 times before it was heard. Sometimes it was never heard and she came the day of with the wrong thing.

On the morning of, no one was there to let us into the venue. We waited for an hour, frantically calling around while 10 family members waited at the gates. The venue blamed Jenn, Jenn blamed the venue. I don't know who to believe but I know I would have preferred if no one was blamed and it was just taken care of.

Jenn will not set up or take down any decorations. She states that she will be the first to get there and the last to leave. At our wedding she was the last to arrive out of all vendors and the first to leave. There isn't enough room to get into the dozen big mix ups that came up. Most of the work was done by her assistant who we never met before the day of our wedding and who didn't know ANYTHING about our event.

After the wedding we emailed and called her to discuss how we felt about her services. We didn't want to post anything negative without giving her a chance to explain herself. She didn't offer anything but to blame us. There was no accountability or apology. I hate to give a bad review because I know one mistake doesn't make up a person's character. So hopefully all of this can be chalked up to just a huge series of misunderstandings. Maybe we should have just adjusted our expectations to be lower. We had just assumed that because we picked a more expensive planner, that it implied quality.

But when you're planning your wedding consider that there's a possibility she might not be completely reliable.
I really hesitate to write this review because I am so torn about what to say about Jenn.

She was our florist and Read more...
I really hesitate to write this review because I am so torn about what to say about Jenn.

She was our florist and we signed up for her "month of" planning package.

She would ask questions and then she wouldn't properly note down our answers and do specifically what we didn't want. We had to tell her certain things 4 or 5 times before it was heard. Sometimes it was never heard and she came the day of with the wrong thing.

On the morning of, no one was there to let us into the venue. We waited for an hour, frantically calling around while 10 family members waited at the gates. The venue blamed Jenn, Jenn blamed the venue. I don't know who to believe but I know I would have preferred if no one was blamed and it was just taken care of.

Jenn will not set up or take down any decorations. She states that she will be the first to get there and the last to leave. At our wedding she was the last to arrive out of all vendors and the first to leave. There isn't enough room to get into the dozen big mix ups that came up. Most of the work was done by her assistant who we never met before the day of our wedding and who didn't know ANYTHING about our event.

After the wedding we emailed and called her to discuss how we felt about her services. We didn't want to post anything negative without giving her a chance to explain herself. She didn't offer anything but to blame us. There was no accountability or apology. I hate to give a bad review because I know one mistake doesn't make up a person's character. So hopefully all of this can be chalked up to just a huge series of misunderstandings. Maybe we should have just adjusted our expectations to be lower. We had just assumed that because we picked a more expensive planner, that it implied quality.

But when you're planning your wedding consider that there's a possibility she might not be completely reliable. Read less
Services Used: Wedding Planning
Default vendor profile pic
Cindy
Wedding:
7/7/2012
5.0/5.0
Jenn Hocker was the wedding planner for our daughter's wedding in July, 2012. She was great and the wedding was fantastic. We hired Jenn a year prior to the wedding and her guidance was critical in finding the best vendors. Her expertise in finding the right vintage decor and flowers for the wedding was wonderful . Photos were recently featured in a bridal magazine and it was truly beautiful. Without Jenn's expert guidance and assistance, we could never have made it happen.
Jenn Hocker was the wedding planner for our daughter's wedding in July, 2012. She was great and the wedding was fantastic. Read more...
Jenn Hocker was the wedding planner for our daughter's wedding in July, 2012. She was great and the wedding was fantastic. We hired Jenn a year prior to the wedding and her guidance was critical in finding the best vendors. Her expertise in finding the right vintage decor and flowers for the wedding was wonderful . Photos were recently featured in a bridal magazine and it was truly beautiful. Without Jenn's expert guidance and assistance, we could never have made it happen. Read less
Services Used: Wedding Planning
Default vendor profile pic
Julia
Wedding:
6/23/2012
5.0/5.0
Jenn was an amazing wedding planner! My husband and I both had very different ideas about our wedding, from the location to the size of the guest list and everything in between. One of my bridesmaids sent me a link to a website with a wedding she thought I would love.. and I did! I reviewed the vendors, found Jenn's name and reached out. I was very lost about where to even begin the process of planning a wedding and I could not have asked for someone more perfect for our day. Not only did she have every detail covered, but she also helped me to stay calm and really just enjoy the process! I could never have imagined that our wedding would come together the way it did! My husband and I were both in awe of the way that Jenn melded each of our separate visions into something that we both loved. It was truly the perfect day and represented our relationship so perfectly. When our friends and family speak of our wedding they always talk about the little details that made it so special and all I can ever say is, it was all my amazing wedding planner!!
Jenn was an amazing wedding planner! My husband and I both had very different ideas about our wedding, from the location Read more...
Jenn was an amazing wedding planner! My husband and I both had very different ideas about our wedding, from the location to the size of the guest list and everything in between. One of my bridesmaids sent me a link to a website with a wedding she thought I would love.. and I did! I reviewed the vendors, found Jenn's name and reached out. I was very lost about where to even begin the process of planning a wedding and I could not have asked for someone more perfect for our day. Not only did she have every detail covered, but she also helped me to stay calm and really just enjoy the process! I could never have imagined that our wedding would come together the way it did! My husband and I were both in awe of the way that Jenn melded each of our separate visions into something that we both loved. It was truly the perfect day and represented our relationship so perfectly. When our friends and family speak of our wedding they always talk about the little details that made it so special and all I can ever say is, it was all my amazing wedding planner!! Read less
Services Used: Flowers, Wedding Planning
Default vendor profile pic
LynnBro
Wedding:
5/19/2012
4.8/5.0
Jenn Hocker of Allure provided month-of/day-of coordination and flowers for our daughter's wedding. She was a delight to work with, was very flexible with allowing us to do most of our own decorations, did a perfect job of locating the many items that we had designed and brought, and was extremely professional in the process! She was very supportive and encouraging every step of the way, and made the actual wedding day a breeze. The flowers were exquisite, perfectly interpreted the feel that we wanted, and truly made the other decorations come to life. She and her team were the best!
Jenn Hocker of Allure provided month-of/day-of coordination and flowers for our daughter's wedding. She was a delight to Read more...
Jenn Hocker of Allure provided month-of/day-of coordination and flowers for our daughter's wedding. She was a delight to work with, was very flexible with allowing us to do most of our own decorations, did a perfect job of locating the many items that we had designed and brought, and was extremely professional in the process! She was very supportive and encouraging every step of the way, and made the actual wedding day a breeze. The flowers were exquisite, perfectly interpreted the feel that we wanted, and truly made the other decorations come to life. She and her team were the best! Read less
Services Used: Flowers, Wedding Planning
Default vendor profile pic
Alyssa
Wedding:
5/7/2012
5.0/5.0
I used Jenn for everything from planning to decor to floral. Jenn was always helpful and was quick to answer with any questions I had. She was also great with bringing my vision to life and made my day exactly how I imagined it. It was really great having her as my wedding planner because she made the whole experience easy. She contacted and worked with all the vendors so that things ran smooth the day of. A lot of the vendors commented on how great it was that everthing was orgainized. My flowers were also absolutly amazing and were just perfect!! i hignly reccommed Jenn and her team because she really brings your vision to life!!
I used Jenn for everything from planning to decor to floral. Jenn was always helpful and was quick to answer with any Read more...
I used Jenn for everything from planning to decor to floral. Jenn was always helpful and was quick to answer with any questions I had. She was also great with bringing my vision to life and made my day exactly how I imagined it. It was really great having her as my wedding planner because she made the whole experience easy. She contacted and worked with all the vendors so that things ran smooth the day of. A lot of the vendors commented on how great it was that everthing was orgainized. My flowers were also absolutly amazing and were just perfect!! i hignly reccommed Jenn and her team because she really brings your vision to life!! Read less
Services Used: Flowers, Wedding Planning, Lighting & Decor
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Diana
Wedding:
9/24/2011
3.6/5.0
I worked with Jenn Hocker as my day-of wedding coordinator and florist. I'll review each aspect separately.

First, Jenn is a terrific florist. She really understood what my husband and I wanted in our wedding flowers. It helped that we had put together an inspiration board for her, and then Jenn made one for us to show what she could do based on our creative conversation thinking about how to use ceremony flowers again for the reception to maximize our budget. She also did creative things like put the mothers' corsages on a magnet so they could easily adhere them to their dresses without pins. I had a friend who is a professional wedding florist review Jenn's proposal and confirmed it was very thorough and well priced so she is excellent in that regard. The final result flowers were exactly as I imagined and as we discussed, if not better. My only random issue is that about 10 days before the wedding she contacted me to ask what I wanted my bridal bouquet to look like. It kind of threw me for a loop since we'd exchanged photos and talked about it, but I chalk it up to overwhelming her with other wedding details as my coordinator. The bridal bouquet was incredible and I got MANY compliments on the dozens of eggplant calla lilies she put together for me - GORGEOUS!

As a planner I didn't find Jenn as satisfying as I had hoped to. She's very friendly and responsive in person and over the phone but over email we weren't as smooth in our communication. I am a professional event planner so I was definitely more nit-picky than the average client, especially a day-of client. I really strive for a "YES - how can I help?" attitude and I felt that sometimes Jenn felt like she didn't want to answer my little detailed questions and simply to just trust her more. Naturally with my Type A personality I wasn't able to let go of little details - I was paying her to help give me peace of mind and I didn't always get it, sadly.

The timeline she sent me wasn't as detailed as I expected it to be - it was a cut-and-paste of the information I had been sending her. And the payment calendar she laid out wasn't correct - dates and amounts due were incorrect. This made me MORE stressed in my last weeks before the wedding, not less, which is what you hope for in a day-of coordinator who comes on board 5-6 weeks before the wedding. Again, I am a planner myself so this was surely hard for Jenn and the people of Paso Robles who aren't as anal retentive as I am.

And it is important to note that everything turned out fine. All payments were made on time, all vendors were well communicated with by Jenn. She was a rockstar at the rehearsal and on the wedding day. I felt like she a was on-the-ball with every little detail I had given her, which could not have been easy considering how many there were. She knows Silver Horse Winery SO well and that was a huge plus and would be for any other bride doing a wedding at that venue where she is the coordinator.

Jenn helped a lot along the way also by offering good vendor ideas. She had recommendations in all areas based on our style, our wedding vibe, and our budget which was incredibly useful and made hiring her well worth it. She saved us much more than we spent on paying her which is an incredible bonus!
I worked with Jenn Hocker as my day-of wedding coordinator and florist. I'll review each aspect separately.

Read more...
I worked with Jenn Hocker as my day-of wedding coordinator and florist. I'll review each aspect separately.

First, Jenn is a terrific florist. She really understood what my husband and I wanted in our wedding flowers. It helped that we had put together an inspiration board for her, and then Jenn made one for us to show what she could do based on our creative conversation thinking about how to use ceremony flowers again for the reception to maximize our budget. She also did creative things like put the mothers' corsages on a magnet so they could easily adhere them to their dresses without pins. I had a friend who is a professional wedding florist review Jenn's proposal and confirmed it was very thorough and well priced so she is excellent in that regard. The final result flowers were exactly as I imagined and as we discussed, if not better. My only random issue is that about 10 days before the wedding she contacted me to ask what I wanted my bridal bouquet to look like. It kind of threw me for a loop since we'd exchanged photos and talked about it, but I chalk it up to overwhelming her with other wedding details as my coordinator. The bridal bouquet was incredible and I got MANY compliments on the dozens of eggplant calla lilies she put together for me - GORGEOUS!

As a planner I didn't find Jenn as satisfying as I had hoped to. She's very friendly and responsive in person and over the phone but over email we weren't as smooth in our communication. I am a professional event planner so I was definitely more nit-picky than the average client, especially a day-of client. I really strive for a "YES - how can I help?" attitude and I felt that sometimes Jenn felt like she didn't want to answer my little detailed questions and simply to just trust her more. Naturally with my Type A personality I wasn't able to let go of little details - I was paying her to help give me peace of mind and I didn't always get it, sadly.

The timeline she sent me wasn't as detailed as I expected it to be - it was a cut-and-paste of the information I had been sending her. And the payment calendar she laid out wasn't correct - dates and amounts due were incorrect. This made me MORE stressed in my last weeks before the wedding, not less, which is what you hope for in a day-of coordinator who comes on board 5-6 weeks before the wedding. Again, I am a planner myself so this was surely hard for Jenn and the people of Paso Robles who aren't as anal retentive as I am.

And it is important to note that everything turned out fine. All payments were made on time, all vendors were well communicated with by Jenn. She was a rockstar at the rehearsal and on the wedding day. I felt like she a was on-the-ball with every little detail I had given her, which could not have been easy considering how many there were. She knows Silver Horse Winery SO well and that was a huge plus and would be for any other bride doing a wedding at that venue where she is the coordinator.

Jenn helped a lot along the way also by offering good vendor ideas. She had recommendations in all areas based on our style, our wedding vibe, and our budget which was incredibly useful and made hiring her well worth it. She saved us much more than we spent on paying her which is an incredible bonus! Read less
Services Used: Flowers, Wedding Planning

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