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Bella Rosa Bridal & Special Occasions

Richmond , VA

LOCATION

3979 Deep Rock Road
Richmond, VA 23233 US

PHONE

804-855-1000

WEBSITE

View website
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ABOUT US

Bella Rosa brides never have to choose between quality and quantity when it comes to bridal selection. We've carefully chosen gowns priced from $700 to $4,000 or more from among the best... Read more
Bella Rosa brides never have to choose between quality and quantity when it comes to bridal selection. We've carefully chosen gowns priced from $700 to $4,000 or more from among the best designers in the business to highlight the Virginia bride's distinctive style, class, and values.

Our spacious salon is full of luscious silks, intricate laces, dazzling beadwork, and fashion-forward silhouettes. You can also select from our superior collection of veiling, headpieces, and other accessories to accompany your perfect gown with the help of your experienced Bridal Consultant who will help you pull it all together seamlessly.

Bella Rosa was launched by Heather Rose Harton when she and her husband purchased the 6,000 square foot Richmond location of a regional formalwear retailer in 2004, creating Central Virginia's largest locally-owned bridal salon and women formalwear boutique.

Heather's commitment to customer satisfaction in one of the most emotional purchases of a woman's life comes from the Hartons' tenure in sales and guest relations roles with The Walt Disney World Company. Disney's extreme emphasis and training in creating magical memories and going the extra mile for every guest created in Heather a lasting desire to do the same for Virginia's brides.

She steadfastly believes that with the best, most experienced staff in Central Virginia and the best designers in the industry--from which she hand-selects styles and fashions that perfectly fit the tastes of local women--Bella Rosa has all the ingredients for making magic of its own! Read less
Dress & Attire , Jewelry

REVIEWS

4.4
out of 5.0
4.5/5.0
4.4/5.0
4.5/5.0
4.3/5.0
4.5/5.0
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Private User
Wedding:
6/29/2017
5.0/5.0
First of all, I'm sorry it's taken me so long to write this review! I came to Bella Rosa in April and had an absolutely AMAZING experience. The consultant who helped me, Erin, really knew exactly what questions to ask to get an idea of what it was I was looking for. Their inventory is extensive without being so big as to be overwhelming. And I cannot stress enough how spectacular Erin is. She even hand-drew me pictures of my favorites at the end of the appointment! If I end up getting married on the east coast (pretty much all of the details are still up in the air, except the fiance!), I will definitely be back!
First of all, I'm sorry it's taken me so long to write this review! I came to Bella Rosa in April and had an absolutely Read more...
First of all, I'm sorry it's taken me so long to write this review! I came to Bella Rosa in April and had an absolutely AMAZING experience. The consultant who helped me, Erin, really knew exactly what questions to ask to get an idea of what it was I was looking for. Their inventory is extensive without being so big as to be overwhelming. And I cannot stress enough how spectacular Erin is. She even hand-drew me pictures of my favorites at the end of the appointment! If I end up getting married on the east coast (pretty much all of the details are still up in the air, except the fiance!), I will definitely be back! Read less
Services Used: Dress & Attire
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Rachel
Wedding:
10/15/2016
5.0/5.0
This review is for the Charlottesville shop. I found an ideal dress for me at this shop, but that honestly wasn't the best part. I was somewhat dreading going bridal gown shopping, because I dislike people being extremely pushy about getting me to buy expensive things, and not giving me space to consider, etc. The woman who helped me at Bella Rosa, Kelsey, was exactly the opposite. She was very friendly, helpful, thoughtful, gave some suggestions and tried to match my style and budget (including consulting me before pulling anything even close to my upper limit), and did not make me feel pressured at all. She even suggested other places I could look for accessories rather than trying to push me to buy them at her store! She also gave me probably 15 minutes alone with my fiance once it was clear that I was interested in one of the dresses so we could discuss it. I had not intended to buy a dress at the first shop I went to, but I was overwhelmingly impressed by Kelsey's attitude toward me and my needs/wants. With a different consultant who was pushier, I probably would have backed out and not bought the dress I did. She is wonderful, and I'm really glad I stopped in to Bella Rosa, because I feel like I got the perfect dress and a better experience picking it than I could have hoped for.
This review is for the Charlottesville shop. I found an ideal dress for me at this shop, but that honestly wasn't the best Read more...
This review is for the Charlottesville shop. I found an ideal dress for me at this shop, but that honestly wasn't the best part. I was somewhat dreading going bridal gown shopping, because I dislike people being extremely pushy about getting me to buy expensive things, and not giving me space to consider, etc. The woman who helped me at Bella Rosa, Kelsey, was exactly the opposite. She was very friendly, helpful, thoughtful, gave some suggestions and tried to match my style and budget (including consulting me before pulling anything even close to my upper limit), and did not make me feel pressured at all. She even suggested other places I could look for accessories rather than trying to push me to buy them at her store! She also gave me probably 15 minutes alone with my fiance once it was clear that I was interested in one of the dresses so we could discuss it. I had not intended to buy a dress at the first shop I went to, but I was overwhelmingly impressed by Kelsey's attitude toward me and my needs/wants. With a different consultant who was pushier, I probably would have backed out and not bought the dress I did. She is wonderful, and I'm really glad I stopped in to Bella Rosa, because I feel like I got the perfect dress and a better experience picking it than I could have hoped for. Read less
Services Used: Dress & Attire
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Katie
Wedding:
10/7/2016
5.0/5.0
Over the weekend I bought my wedding dress at Bella Rosa Bridal in Richmond! I was visiting my parents in VA from NYC. I have been to other bridal salons in NYC and with no luck decided to go on a spur of the moment shopping trip. I was definitely not expecting to find my gown this weekend, especially since my wedding is a year and a half away! Erin was so helpful and pleasant. She let me go around the salon and pick the dresses I wanted to try on (which is not allowed in most NYC salons). She helped me put on each dress I wanted to try and let me go out into the salon to look at the dress in the large mirror to decide if I liked the dress or not. After trying on about 4 gowns, I found a beautiful Caroline Castigliano gown that was perfect (that had just been taken off of display that day!) I wanted to change some small details on the dress that I needed my wedding gown to have, and Erin ran around the salon to get example scalloped lace to replace the edges of the bottom and the top of the dress which will be done during alterations. Even after the slight changes I had to think about it and made an appointment for the next day. When I arrived the next day, Erin had the gown waiting in the dressing room for me with the scalloped lace. I tried it on again and I had to say yes!! Erin was amazing and did everything she could to make sure the dress was exactly what I wanted my gown to be. She even gave me pricing for the alterations that I wanted to have done, a vail that I fell in love with, and contacted another designer to get pricing for an organza sash that I needed to have from another dress I tried on! She was knowledgable and made me feel welcomed without being overwhelming or pushy. Everyone at the salon was very pleasant and welcoming. I would highly recommend Erin and Bella Rosa Bridal to any bride looking to find her perfect wedding gown!
Over the weekend I bought my wedding dress at Bella Rosa Bridal in Richmond! I was visiting my parents in VA from NYC. I Read more...
Over the weekend I bought my wedding dress at Bella Rosa Bridal in Richmond! I was visiting my parents in VA from NYC. I have been to other bridal salons in NYC and with no luck decided to go on a spur of the moment shopping trip. I was definitely not expecting to find my gown this weekend, especially since my wedding is a year and a half away! Erin was so helpful and pleasant. She let me go around the salon and pick the dresses I wanted to try on (which is not allowed in most NYC salons). She helped me put on each dress I wanted to try and let me go out into the salon to look at the dress in the large mirror to decide if I liked the dress or not. After trying on about 4 gowns, I found a beautiful Caroline Castigliano gown that was perfect (that had just been taken off of display that day!) I wanted to change some small details on the dress that I needed my wedding gown to have, and Erin ran around the salon to get example scalloped lace to replace the edges of the bottom and the top of the dress which will be done during alterations. Even after the slight changes I had to think about it and made an appointment for the next day. When I arrived the next day, Erin had the gown waiting in the dressing room for me with the scalloped lace. I tried it on again and I had to say yes!! Erin was amazing and did everything she could to make sure the dress was exactly what I wanted my gown to be. She even gave me pricing for the alterations that I wanted to have done, a vail that I fell in love with, and contacted another designer to get pricing for an organza sash that I needed to have from another dress I tried on! She was knowledgable and made me feel welcomed without being overwhelming or pushy. Everyone at the salon was very pleasant and welcoming. I would highly recommend Erin and Bella Rosa Bridal to any bride looking to find her perfect wedding gown! Read less
Services Used: Dress & Attire
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Kathryn
Wedding:
5/29/2016
4.5/5.0
The salon at Bella Rosa is beautiful. It makes for a fun and special experience. The staff is very knowledgeable and helpful. They have a lot of great designers, and a good range of prices. They helped me customize my dress to make it PERFECT. They have also been very accommodating after the purchase process, helping me figure out what accessories will go best with my dress.
The salon at Bella Rosa is beautiful. It makes for a fun and special experience. The staff is very knowledgeable and Read more...
The salon at Bella Rosa is beautiful. It makes for a fun and special experience. The staff is very knowledgeable and helpful. They have a lot of great designers, and a good range of prices. They helped me customize my dress to make it PERFECT. They have also been very accommodating after the purchase process, helping me figure out what accessories will go best with my dress. Read less
Services Used: Dress & Attire
Default vendor profile pic
Private User
Wedding:
5/21/2016
4.6/5.0
Bella Rosa in Charlottesville was a wonderful experience for me. I went with one of my bridesmaids and we had a wonderful experience. Unfortunately, they were a little out of my price range, even their consignment dresses, which was a little disappointing. However, Kelsey did help me find three dresses that were at the upper end of my price range, and one which I absolutely fell in love with. I had already made plans to go to a huge sale at another boutique a few days later so I didn't buy the dress. I then ended up finding an almost identical dress for 1/5 of the price, so I did not end up buying my dress from Bella Rosa, but I was ready to. I would definitely recommend Bella Rosa to a friend because the staff was so caring and really helped me find my dream dress.
Bella Rosa in Charlottesville was a wonderful experience for me. I went with one of my bridesmaids and we had a wonderful Read more...
Bella Rosa in Charlottesville was a wonderful experience for me. I went with one of my bridesmaids and we had a wonderful experience. Unfortunately, they were a little out of my price range, even their consignment dresses, which was a little disappointing. However, Kelsey did help me find three dresses that were at the upper end of my price range, and one which I absolutely fell in love with. I had already made plans to go to a huge sale at another boutique a few days later so I didn't buy the dress. I then ended up finding an almost identical dress for 1/5 of the price, so I did not end up buying my dress from Bella Rosa, but I was ready to. I would definitely recommend Bella Rosa to a friend because the staff was so caring and really helped me find my dream dress. Read less
Services Used: Dress & Attire
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Theresa
Wedding:
10/3/2015
5.0/5.0
I have had the pleasure to work with both the Bella Rosa Bridal in Richmond, Virginia, and their location in Charlottesville, VA. At leach location we were met with patient, knowledgable service, who were able to help me find a dress on my second visit, and my mother a MOB dress on her first! My mother has mobility issues, and both locations were understanding and handicap-accessible. We have been so pleased with the service, and wide range of available designers/styles. I can't wait for my first fitting!!
I have had the pleasure to work with both the Bella Rosa Bridal in Richmond, Virginia, and their location in Read more...
I have had the pleasure to work with both the Bella Rosa Bridal in Richmond, Virginia, and their location in Charlottesville, VA. At leach location we were met with patient, knowledgable service, who were able to help me find a dress on my second visit, and my mother a MOB dress on her first! My mother has mobility issues, and both locations were understanding and handicap-accessible. We have been so pleased with the service, and wide range of available designers/styles. I can't wait for my first fitting!! Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
[Private]
5.0/5.0
My bridal consultant, Erin, was very helpful and knowledgable. I did not feel pressured into making a decision and the experience was very pleasant and comfortable.
My bridal consultant, Erin, was very helpful and knowledgable. I did not feel pressured into making a decision and the Read more...
My bridal consultant, Erin, was very helpful and knowledgable. I did not feel pressured into making a decision and the experience was very pleasant and comfortable. Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
[Private]
4.8/5.0
I had a great experience at Bella Rosa! Camberly, who helped me, was terrific and they had a great selection of dresses in a wide range of prices.. The experience was very enjoyable! Would definitely recommend.
I had a great experience at Bella Rosa! Camberly, who helped me, was terrific and they had a great selection of dresses in Read more...
I had a great experience at Bella Rosa! Camberly, who helped me, was terrific and they had a great selection of dresses in a wide range of prices.. The experience was very enjoyable! Would definitely recommend. Read less
Services Used: Dress & Attire
Bella Rosa Bridal & Special Occasions responded with the following comments:

We so appreciate your compliments and the time you spent with us leading up your wedding. Thanks for the kind words and please send us some photos from your big day! Congratulations!
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Anonymous
Wedding:
[Private]
5.0/5.0
The lady that assisted me was fabulous! She pulled styles that fit my taste perfectly and was able to answer ALL of my questions. If she didn't have the answer she was able to find out and give honest feedback and suggestions on all dresses I tried. Thank you Erin for a wonderful bridal experience.
The lady that assisted me was fabulous! She pulled styles that fit my taste perfectly and was able to answer ALL of my Read more...
The lady that assisted me was fabulous! She pulled styles that fit my taste perfectly and was able to answer ALL of my questions. If she didn't have the answer she was able to find out and give honest feedback and suggestions on all dresses I tried. Thank you Erin for a wonderful bridal experience. Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
[Private]
4.5/5.0
The Bella Rosa salon is an elegant and intimate store. The consultants are knowledgeable and experienced, and they will help you try on many dresses without being pushy. They had a wide variety of beautiful gowns. I recommend finding your dress at Bella Rosa!
The Bella Rosa salon is an elegant and intimate store. The consultants are knowledgeable and experienced, and they will Read more...
The Bella Rosa salon is an elegant and intimate store. The consultants are knowledgeable and experienced, and they will help you try on many dresses without being pushy. They had a wide variety of beautiful gowns. I recommend finding your dress at Bella Rosa! Read less
Services Used: Dress & Attire
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