130x130 sq 1297464259110 l

Bert Levi Family Jewelers

San Diego , CA

LOCATION

123 Horton Plaza
San Diego, CA 92101 US (map)

PHONE

619-239-2618

WEBSITE

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ABOUT US

As a 3rd generation jeweler, I deal with a great many precious materials. My grandfather taught my father, and my father taught me. They didn’t just teach me how to work with precious... Read more
As a 3rd generation jeweler, I deal with a great many precious materials. My grandfather taught my father, and my father taught me. They didn’t just teach me how to work with precious metals and stones, though. They taught me that what makes jewelry precious isn’t the materials or the diamonds and emeralds. No, the generations involved at Bert Levi Family Jewelers taught me that the most precious thing a piece does is to enrich the lives of people. Have you ever seen a soon-to-be bride’s face light up at the sight of an engagement ring? Have you ever been fortunate enough to know an elderly person who holds on to a ring or a necklace as a token of remembrance for a loved one lost? This is what jewelry represents. It represents the special relationships we have and the ways we commemorate them.

This is why I’m excited to help my customers to find something that truly touches them, that really represents the importance of the people involved. (For example, I can help you design a piece of jewelry that you have in your imagination by sketching it on paper. Afterwards, I will hand carve a wax prototype for you to see, touch, and hold - all at no charge and no deposit required. Other jewelers charge for this, and it’s understandable because there’s a great deal of work involved. For me, though, it’s so critical that the jewelry represents what it’s supposed to that I do it for free.) We have estate jewelry that often carries with it a rich history, and it’s always my joy to see that history carried forward to become a completely new piece of significance for somebody else!

I read a story many years ago. I think it’s a European folk tale, but while the memory of the story has remained with me, I’m afraid it’s origins are lost to me. The story tells of a peasant boy who wandered the country after his father died in a war for the King. His only memory of his father was a medal his father gave to him from a previous battle. The boy walked for many years and became a man. One day, he saw a group of robbers assaulting a young boy. Thinking of his father and what a good man he was, the peasant rushed forward to defend the boy. He was wild and powerful and he drove seven men away despite the impossible odds. He was wounded and fell unconscious. The peasant awoke in a palace to learn he had protected the Prince! He had remained unconscious for four days while the King’s personal doctors attended to his wounds. He was brought before the King, who offered him any reward he wanted to choose. Instead of great riches and lands, the peasant lifted up his father’s medal and asked that it be polished because the years of travel had left it dull, and he wanted the memories of his father to be bright. The King had it done, and since it was a folk tale, of course the peasant boy also married a princess and lived happily ever after, but the power of that memento of his father meant so much to him! It’s my sincerest hope that someday I provide a piece of jewelry or help to restore one that means as much to one of my customers. Read less
Jewelry

PHOTOS

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130x130 sq 1362183411762 h1969
130x130 sq 1362183413579 h1975

INFO FOR JEWELRY

What kind of jewelry do you offer?
Antique Engagement Rings, Antique Wedding Bands, Custom Engagement Rings, Custom Wedding Bands, Designer Engagement Rings, Designer Wedding Bands

REVIEWS

5.0
out of 5.0
5.0/5.0
5.0/5.0
5.0/5.0
5.0/5.0
5.0/5.0
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Anonymous
Wedding:
[Private]
4.9/5.0
I came in to Bert Levi Fine Jewelers in Horton Plaza, San Diego as a total “newbie” to the engagement ring process. Right away I could tell that the staff there knew their stuff. I learned so much from Zhara in the 15 minute conversation I had with her about diamond types (I had no idea there were gold, blue and even brown diamonds…totally exquisite!). I even learned some engagement ring etiquette, which I really appreciated (its been a while)! I felt totally safe in the hands of the staff as I asked my very basic questions and received very informative and respectful answers. The price points seemed reasonable for what I was looking for (around $1,000 to $2,000 along with some sets for engagement ring and wedding rings that were a little bit more). I was also impressed with the large selection and that all the refitting and facettings are done in-house. What’s more, I came in right before they closed and they didn’t give me that, “Go away, we want to go home” attitude that a lot of stores at closing time will. On the contrary, they were very professional and helpful every step of the way!
I came in to Bert Levi Fine Jewelers in Horton Plaza, San Diego as a total “newbie” to the engagement ring process. Right Read more...
I came in to Bert Levi Fine Jewelers in Horton Plaza, San Diego as a total “newbie” to the engagement ring process. Right away I could tell that the staff there knew their stuff. I learned so much from Zhara in the 15 minute conversation I had with her about diamond types (I had no idea there were gold, blue and even brown diamonds…totally exquisite!). I even learned some engagement ring etiquette, which I really appreciated (its been a while)! I felt totally safe in the hands of the staff as I asked my very basic questions and received very informative and respectful answers. The price points seemed reasonable for what I was looking for (around $1,000 to $2,000 along with some sets for engagement ring and wedding rings that were a little bit more). I was also impressed with the large selection and that all the refitting and facettings are done in-house. What’s more, I came in right before they closed and they didn’t give me that, “Go away, we want to go home” attitude that a lot of stores at closing time will. On the contrary, they were very professional and helpful every step of the way! Read less
Services Used: Jewelry
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Anonymous
Wedding:
[Private]
5.0/5.0
If you're looking for a place with wonderful customer service and great quality jewelry, come here! I came in without any knowledge and needed to start doing research on what kind of rings I like. I always assumed I wanted something extremely small and non-existent and that engagement rings was an unnecessary tradition for me. Rose, a wonderful Bert Levi team member, really helped me realize that it's actually pleasant to have and that it's not just this frilly tradition. She kindly and patiently explained everything to me without overwhelming me. I think this is the most important thing - some places can really push you to like you something that isn't you, but this company really wants you to fall in love with jewelry that best exemplifies who you are.

They have a great display of jewelry and a ridiculous amount of beautiful options. Rose let me have fun and let me look and try on over the top rings that I would never actually consider, but it was fun to just try. I really appreciate this – she wanted this to be an incredibly fun experience for me and nothing less than that.

I highly recommend this store to anyone and everyone in the area. It’s worth it!
If you're looking for a place with wonderful customer service and great quality jewelry, come here! I came in without any Read more...
If you're looking for a place with wonderful customer service and great quality jewelry, come here! I came in without any knowledge and needed to start doing research on what kind of rings I like. I always assumed I wanted something extremely small and non-existent and that engagement rings was an unnecessary tradition for me. Rose, a wonderful Bert Levi team member, really helped me realize that it's actually pleasant to have and that it's not just this frilly tradition. She kindly and patiently explained everything to me without overwhelming me. I think this is the most important thing - some places can really push you to like you something that isn't you, but this company really wants you to fall in love with jewelry that best exemplifies who you are.

They have a great display of jewelry and a ridiculous amount of beautiful options. Rose let me have fun and let me look and try on over the top rings that I would never actually consider, but it was fun to just try. I really appreciate this – she wanted this to be an incredibly fun experience for me and nothing less than that.

I highly recommend this store to anyone and everyone in the area. It’s worth it! Read less
Services Used: Jewelry
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Anonymous
Wedding:
[Private]
5.0/5.0
My girlfriend and I came across this little gem of a store while shopping at Horton Plaza. We went in to get some questions answered for various reasons, and we came away with many of them answered. Some of these questions weren't so much literal. My girlfriend and I tend to have different tastes in jewelry. On top of that, neither of us have much experience with high-end jewelry. So I wanted to get a better feel for what she liked, engagement-ring-wise. There were a great assortment of rings in this little neat shop. The saleswoman was super cool and very laid-back -- in a good way. There was no pressure, no pushy-carsalesman feel to the experience. She understood we were taking our first steps in the process and knew there would be one or two, if not many more, visits before I would be ready to fork over thousands of dollars. She had great advice for us newbies. We also came away with a lot of great bits of information. She knew her stuff and it's evident, from the mom-and-pop feel, that jewelry is in their bones. It's not like you're talking to someone who got a quick tutorial or rundown on what to say without knowing "what" they're saying, or, more importantly, why. She offered a lot of info that definitely helped us narrow down our likes and dislikes, efficiently and without a lot of disagreement between us. Would have liked to see more variety though, but can't argue much when this boutique pacts as much offerings as it does into its displays.
My girlfriend and I came across this little gem of a store while shopping at Horton Plaza. We went in to get some Read more...
My girlfriend and I came across this little gem of a store while shopping at Horton Plaza. We went in to get some questions answered for various reasons, and we came away with many of them answered. Some of these questions weren't so much literal. My girlfriend and I tend to have different tastes in jewelry. On top of that, neither of us have much experience with high-end jewelry. So I wanted to get a better feel for what she liked, engagement-ring-wise. There were a great assortment of rings in this little neat shop. The saleswoman was super cool and very laid-back -- in a good way. There was no pressure, no pushy-carsalesman feel to the experience. She understood we were taking our first steps in the process and knew there would be one or two, if not many more, visits before I would be ready to fork over thousands of dollars. She had great advice for us newbies. We also came away with a lot of great bits of information. She knew her stuff and it's evident, from the mom-and-pop feel, that jewelry is in their bones. It's not like you're talking to someone who got a quick tutorial or rundown on what to say without knowing "what" they're saying, or, more importantly, why. She offered a lot of info that definitely helped us narrow down our likes and dislikes, efficiently and without a lot of disagreement between us. Would have liked to see more variety though, but can't argue much when this boutique pacts as much offerings as it does into its displays. Read less
Services Used: Jewelry
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Elizabeth
Wedding:
4/16/2016
5.0/5.0
I had a great experience checking out engagement rings at this shop! I came a few nights ago and Tony helped us out and was very patient with me. I wasn't too sure of what style I might like on my hand and he let me try on as many as I wanted. It was nice because he let us know that he understood how stressful wedding planning can be and that he was there to help and make things go as smoothly as possible for us. He was not pushy or anything either and it made the process fun for us. We were able to narrow my selection down to my top 4 favorites and from there we narrowed it down to just one. He explained how all the jewelry is hand made at the shop and it really made me feel like my ring will be unique to others that I could have chosen. I will definitely recommend Bert's to any of my friends who get engaged in the future.
I had a great experience checking out engagement rings at this shop! I came a few nights ago and Tony helped us out and Read more...
I had a great experience checking out engagement rings at this shop! I came a few nights ago and Tony helped us out and was very patient with me. I wasn't too sure of what style I might like on my hand and he let me try on as many as I wanted. It was nice because he let us know that he understood how stressful wedding planning can be and that he was there to help and make things go as smoothly as possible for us. He was not pushy or anything either and it made the process fun for us. We were able to narrow my selection down to my top 4 favorites and from there we narrowed it down to just one. He explained how all the jewelry is hand made at the shop and it really made me feel like my ring will be unique to others that I could have chosen. I will definitely recommend Bert's to any of my friends who get engaged in the future. Read less
Services Used: Jewelry
130x130 sq 1422245610353 10250323101521026799674243601705781465567848n
thomas
Wedding:
1/15/2016
5.0/5.0
To be honest this isn't about a wedding but an engagement to hopefully later turn into a beautiful marriage. I am going to propose to my 3 yr girlfriend 8 year friend, love of my life on my birthday this year. I don't think she expects this or expects me to be able to step up that much in my life, but I walked in here on a whim an was blown away with thinking that the prices were going to be astronomically higher and the people working there were really good with working with me not pushy or anything, very understanding. I am making sure I am making the right decision because this is not only my life im talking about but my best friends too. Well I am not writing this to just be a joker about the service literally they are in touch with me when i ask them too and not being over the top about any of it. I feel relaxed about it now. I was tense when i first went in there but now...I feel more confident and really good about the whole thing. I will be using them because i think i have seen the one I want ... leaning between a vintage one and a new one.. going to make the choice soon because I feel even more in love now! - Tom
To be honest this isn't about a wedding but an engagement to hopefully later turn into a beautiful marriage. I am going to Read more...
To be honest this isn't about a wedding but an engagement to hopefully later turn into a beautiful marriage. I am going to propose to my 3 yr girlfriend 8 year friend, love of my life on my birthday this year. I don't think she expects this or expects me to be able to step up that much in my life, but I walked in here on a whim an was blown away with thinking that the prices were going to be astronomically higher and the people working there were really good with working with me not pushy or anything, very understanding. I am making sure I am making the right decision because this is not only my life im talking about but my best friends too. Well I am not writing this to just be a joker about the service literally they are in touch with me when i ask them too and not being over the top about any of it. I feel relaxed about it now. I was tense when i first went in there but now...I feel more confident and really good about the whole thing. I will be using them because i think i have seen the one I want ... leaning between a vintage one and a new one.. going to make the choice soon because I feel even more in love now! - Tom Read less
Services Used: Jewelry
Default vendor profile pic
Anonymous
Wedding:
[Private]
5.0/5.0
I had done very little engagement ring research on my own prior to stopping by Bert Levi's to give it a shot. All I knew was that I didn't want anything like what my friends and family members have. I want the ring I wear everyday to be unique and to represent my personality and style. The saleswoman understood that sentiment fully and spent time getting to know my particular likes and dislikes. She also educated me on specifics about band type and size and diamond cut, color, and clarity. I could tell she had worked with many ladies in my shoes before and really knew how to make the process fun and stress-free. They have a large selection of all sorts of rings, which was great because the one I ended up loving was actually not really what I had in mind to begin with. Trying on a large selection helped me learn more about what I want in a ring. I took photos and I'll definitely be back to continue the process.
I had done very little engagement ring research on my own prior to stopping by Bert Levi's to give it a shot. All I knew Read more...
I had done very little engagement ring research on my own prior to stopping by Bert Levi's to give it a shot. All I knew was that I didn't want anything like what my friends and family members have. I want the ring I wear everyday to be unique and to represent my personality and style. The saleswoman understood that sentiment fully and spent time getting to know my particular likes and dislikes. She also educated me on specifics about band type and size and diamond cut, color, and clarity. I could tell she had worked with many ladies in my shoes before and really knew how to make the process fun and stress-free. They have a large selection of all sorts of rings, which was great because the one I ended up loving was actually not really what I had in mind to begin with. Trying on a large selection helped me learn more about what I want in a ring. I took photos and I'll definitely be back to continue the process. Read less
Services Used: Jewelry
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Autumn
Wedding:
10/9/2015
5.0/5.0
This is a small family business with a huge selection of rings! They also custom make jewelry as well.But with such a beautiful selection of rings that are very unique, you may not need to! I loved how everyone seemed to treat me like family! We shared hot tea, laughed and most of all looked at diamonds! ! The prices are very reasonable as well and I like that because i have a budget and they were very accomodating to that as well.And you don't have to sacrifice quantity over quality. Here you can get a engagement ring custom made by a jewelers from generations of jewelers! Everyone knows what they're doing here and it seems all the employees have been here 20 plus years so that definitely says something when it comes to a jeweler. I trust them and I know that I'm in the right hands when i come here and I'm thankful for that! !
This is a small family business with a huge selection of rings! They also custom make jewelry as well.But with such a Read more...
This is a small family business with a huge selection of rings! They also custom make jewelry as well.But with such a beautiful selection of rings that are very unique, you may not need to! I loved how everyone seemed to treat me like family! We shared hot tea, laughed and most of all looked at diamonds! ! The prices are very reasonable as well and I like that because i have a budget and they were very accomodating to that as well.And you don't have to sacrifice quantity over quality. Here you can get a engagement ring custom made by a jewelers from generations of jewelers! Everyone knows what they're doing here and it seems all the employees have been here 20 plus years so that definitely says something when it comes to a jeweler. I trust them and I know that I'm in the right hands when i come here and I'm thankful for that! ! Read less
Services Used: Jewelry
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Martin
Wedding:
9/12/2015
5.0/5.0
A sure thing! I wanted to be sure I was making the right
choice when buying the ring for “The One” and Bert answered
every question and left no doubt in my mind. You don’t want
any uncertainties when you don’t know anything about jewels.
Diamonds can look alike on paper but Bert shows you the
uniqueness of each stone. Each stone is like a fingerprint, no two
are the same. The Levi’s show you how their stones are cut to an
exact proportion to maximize brilliance and loveliness. I could
spend all day in their diamond boutique!
A sure thing! I wanted to be sure I was making the right
choice when buying the ring for “The One” and Bert Read more...
A sure thing! I wanted to be sure I was making the right
choice when buying the ring for “The One” and Bert answered
every question and left no doubt in my mind. You don’t want
any uncertainties when you don’t know anything about jewels.
Diamonds can look alike on paper but Bert shows you the
uniqueness of each stone. Each stone is like a fingerprint, no two
are the same. The Levi’s show you how their stones are cut to an
exact proportion to maximize brilliance and loveliness. I could
spend all day in their diamond boutique! Read less
Services Used: Jewelry
Default vendor profile pic
jerry
Wedding:
6/21/2015
5.0/5.0
I bought my engagement ring from Bert, and I thought the store was great. They’re a real family
business, like the old fashioned kind that you think is from a long time ago. They were very friendly and
treated us just like we were part of their family. Of course, we weren’t there for a visit though we
wanted an engagement ring so the ring we got was more important than how nice they were.

The ring was perfect!

They have so many rings in stock that I was instantly overwhelmed. It’s like a menu at a restaurant with
ten thousand things to eat. But Gloria started asking me questions and when she did I got a real clear
picture of what kind of things I wanted, and that was when she started showing me designs. I want
something beautiful but not too showy, and she found something that was perfect and even with six
diamonds it didn’t seem like it was too much.

She helped us with making the main diamond the best that it could be with what we could afford (and
even though they have a financing program she told me about she said she wanted first to see what we
could get without debt.) We were able to get my ring and it was actually less that what I could have
paid but it was perfect and I didn’t want anything more or anything different.

I recommend Bert Levi Family Jewelers very highly and if you need an engagement ring you should go
there first. They’re an old fashioned family business but their rings aren’t old-fashioned at all and their
service was amazing. I’ll be going back as long as I live in the area. Thanks Gloria and Zara! You gave
me the perfect engagement ring!
I bought my engagement ring from Bert, and I thought the store was great. They’re a real family
business, like the old Read more...
I bought my engagement ring from Bert, and I thought the store was great. They’re a real family
business, like the old fashioned kind that you think is from a long time ago. They were very friendly and
treated us just like we were part of their family. Of course, we weren’t there for a visit though we
wanted an engagement ring so the ring we got was more important than how nice they were.

The ring was perfect!

They have so many rings in stock that I was instantly overwhelmed. It’s like a menu at a restaurant with
ten thousand things to eat. But Gloria started asking me questions and when she did I got a real clear
picture of what kind of things I wanted, and that was when she started showing me designs. I want
something beautiful but not too showy, and she found something that was perfect and even with six
diamonds it didn’t seem like it was too much.

She helped us with making the main diamond the best that it could be with what we could afford (and
even though they have a financing program she told me about she said she wanted first to see what we
could get without debt.) We were able to get my ring and it was actually less that what I could have
paid but it was perfect and I didn’t want anything more or anything different.

I recommend Bert Levi Family Jewelers very highly and if you need an engagement ring you should go
there first. They’re an old fashioned family business but their rings aren’t old-fashioned at all and their
service was amazing. I’ll be going back as long as I live in the area. Thanks Gloria and Zara! You gave
me the perfect engagement ring! Read less
Services Used: Jewelry
Default vendor profile pic
S.J.
Wedding:
6/19/2015
5.0/5.0
I was blown away by the service offered by the staff at Bert Levi Family Jewelers. I was assisted by Rose and she was wonderful. She assisted me in finding an engagement ring, and it was nice to trust that I was in good hands with such a big decision. She explained to me that layaway was available, as well as zero percent interest for 12 months for qualified buyers. The best part was that at any time in the future, you can always go and exchange the ring for something of greater value and you only pay the difference with their lifetime guarantee. I would recommend Bert Levi Family Jewelers to anyone in need of an engagement ring.
I was blown away by the service offered by the staff at Bert Levi Family Jewelers. I was assisted by Rose and she was Read more...
I was blown away by the service offered by the staff at Bert Levi Family Jewelers. I was assisted by Rose and she was wonderful. She assisted me in finding an engagement ring, and it was nice to trust that I was in good hands with such a big decision. She explained to me that layaway was available, as well as zero percent interest for 12 months for qualified buyers. The best part was that at any time in the future, you can always go and exchange the ring for something of greater value and you only pay the difference with their lifetime guarantee. I would recommend Bert Levi Family Jewelers to anyone in need of an engagement ring. Read less
Services Used: Jewelry

DEALS

Free matching pearl set: pearl necklace, pearl earring & pearl bracelete
Print Deal
Redeem In-Store  
With mention of wedding wire, you'll receive a matching set of genuine pearls : pearl necklace, bracelet, earrings
Deal #WW2f87bb96576d6c36
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