130x130 sq 1371433456851 bridal and formal

Bridal and Formal

Cincinnati , OH
CONTACT US
CONTACT US

LOCATION

300 West Benson Street
Cincinnati, OH 45215 US (map)

PHONE

513-821-6622

WEBSITE

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ABOUT US

Opening as a corner store with only two employees, they have since grown to be one of the largest bridal stores in the country. Having had major expansions every few years and now having... Read more
Opening as a corner store with only two employees, they have since grown to be one of the largest bridal stores in the country. Having had major expansions every few years and now having a staff of more than fifty people, Bridal and Formal has grown to offer a full range of services and merchandise for every bride on her wedding day.

For over a quarter of a century, Bridal and Formal's success in the bridal industry has allowed them to maintain an excellent reputation with their clients, as well as enabling them to have close, long-term relationships with all of the major designers.

Their rapid growth in size parallels the number of the designers they carry. Originally featuring only five, today you'll find that their list of designers exceeds 50. Furthermore, Bridal and Formal has over 3,000 bridal gowns in their store. Feel confident that there is something to fit the individual needs of every bride in this store.

Carrying the largest selection of dresses is only part of what makes Bridal and Formal such a unique and dynamic store. They place great emphasis on extensively training their employees so that brides are immediately greeted by knowledgeable and skilled experts when they walked through their front door.

In addition to carrying bridal gowns, Bridal and Formal offers a wide selection of veils, headpieces, bridesmaid's dresses, mother-of-the-bride dresses, flower girl dresses, accessories, undergarments, and jewelry.

Bridal and Formal understands that choosing a bridal gown is an important and exciting decision, and they are firmly committed to making all brides look and feel beautiful on their wedding day.

Bridal and Formal, The Heart of the Reading Bridal District & Best Bridal Salon in Cincinnati. Read less
Dress & Attire

PHOTOS

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REVIEWS

4.1
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4.1/5.0
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4.0/5.0
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Violet
Wedding:
12/31/2016
5.0/5.0
I loved my shopping experience at Bridal and Formal! My bridal consultant Lucretia was so amazing and funny! I can't wait to come back and go dress shopping with my bridesmaid who is also engaged and getting married soon!
I loved my shopping experience at Bridal and Formal! My bridal consultant Lucretia was so amazing and funny! I can't wait Read more...
I loved my shopping experience at Bridal and Formal! My bridal consultant Lucretia was so amazing and funny! I can't wait to come back and go dress shopping with my bridesmaid who is also engaged and getting married soon! Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
Recently Married
0.8/5.0
Dealing with the Bridal and Formal bridesmaids department was by far the most stressful and upsetting part of my whole wedding experience. First of all when I first placed an order I was told that the dresses would only be in 1 - 2 weeks before my wedding and that I should place a rush order on each dress which would almost be an addition $200.00 total. I chose not to do this and take my chances because I felt like there should've been plenty of time for the dress to come in. I understand that they have to call every week to give updates on who has purchased the dress, but each week I was told that I should place a rush fee even though I had already decided against it. And guess what my dresses came in a little over a month before my wedding. I honestly feel like they were just trying to get more money. My biggest complaint about working with the company is that when one of my bridesmaids took the dress out of the bag she noticed a huge tear in the dress before she even tried it on. They made her drive all the way up there again and then told her that they weren't liable for it because she had signed the receipt. Well I guess in the receipt it says that once you take it out of the store it's your responsibility and they're not liable. It's very poor customer service to not tell your customers that they should look at the dress before they take it out of the store to make sure there's no damages to it and to explain that they weren't liable. Instead they were too busy talking to each other. Because of this they almost made me a lose a bridesmaid who was so upset at the way she was treated (you blamed her for the tear in the dress) and you had me in tears. So much for the customer is always right. They refused to do anything about the damages. If you're going to shop here be sure to read the fine print and make sure there's no damages to your dresses. This whole experience was absolutely ridiculous and I will never recommend this company.
Dealing with the Bridal and Formal bridesmaids department was by far the most stressful and upsetting part of my whole Read more...
Dealing with the Bridal and Formal bridesmaids department was by far the most stressful and upsetting part of my whole wedding experience. First of all when I first placed an order I was told that the dresses would only be in 1 - 2 weeks before my wedding and that I should place a rush order on each dress which would almost be an addition $200.00 total. I chose not to do this and take my chances because I felt like there should've been plenty of time for the dress to come in. I understand that they have to call every week to give updates on who has purchased the dress, but each week I was told that I should place a rush fee even though I had already decided against it. And guess what my dresses came in a little over a month before my wedding. I honestly feel like they were just trying to get more money. My biggest complaint about working with the company is that when one of my bridesmaids took the dress out of the bag she noticed a huge tear in the dress before she even tried it on. They made her drive all the way up there again and then told her that they weren't liable for it because she had signed the receipt. Well I guess in the receipt it says that once you take it out of the store it's your responsibility and they're not liable. It's very poor customer service to not tell your customers that they should look at the dress before they take it out of the store to make sure there's no damages to it and to explain that they weren't liable. Instead they were too busy talking to each other. Because of this they almost made me a lose a bridesmaid who was so upset at the way she was treated (you blamed her for the tear in the dress) and you had me in tears. So much for the customer is always right. They refused to do anything about the damages. If you're going to shop here be sure to read the fine print and make sure there's no damages to your dresses. This whole experience was absolutely ridiculous and I will never recommend this company. Read less
Services Used: Dress & Attire
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kphmitten
Wedding:
10/22/2016
4.4/5.0
I went with my mom to look at dresses back in November. Iris helped us and was awesome. I told her my budget and instead of making me feel like I wasn't spending enough, she whisked me over the dresses that would fit my budget. She encouraged me to look around first and find dresses to try on. Once she saw my style and what I was going for versus what I thought I wanted, she was able to direct me to some more great dresses. The first dress I tried on was the dress, but I tried on more just to make sure. Iris noticed that my eyes kept going to the first one and that I wasn't as excited about them (even though they all looked amazing) and encouraged me to try the first dress back on. She never made me feel rushed or like she was trying to get to the next customer. She made me feel beautiful with her compliments and words of wisdom. Once I found the dress, she found a veil that went perfectly with it. We bought it and I was so happy. I picked the dress up last week when I went shopping with my bridesmaids. Our experience in the bridesmaid department wasn't quite as nice - there was one girl who was super helpful but the others (including the one that originally started helping us) kind of bailed and disappeared. We ended up getting the bridesmaid dresses elsewhere. When I picked up my dress, they almost forgot my veil (I thought it was in with the dress and it wasn't until I mentioned there should be a veil that they went back to look). The lady was nice enough with helping me get my dress on but seemed kind of confused - she had trouble finding my dress even though it was already pulled out on the rack and forgot the veil, even though both were bought on the same transaction and you could see I had two pieces from my receipt. I did see Iris and she was so happy to see how great my dress looked. I definitely recommend her if you're shopping in the bridal department. If you want any sort of help with bridesmaid dresses, a different store would be better.
I went with my mom to look at dresses back in November. Iris helped us and was awesome. I told her my budget and instead Read more...
I went with my mom to look at dresses back in November. Iris helped us and was awesome. I told her my budget and instead of making me feel like I wasn't spending enough, she whisked me over the dresses that would fit my budget. She encouraged me to look around first and find dresses to try on. Once she saw my style and what I was going for versus what I thought I wanted, she was able to direct me to some more great dresses. The first dress I tried on was the dress, but I tried on more just to make sure. Iris noticed that my eyes kept going to the first one and that I wasn't as excited about them (even though they all looked amazing) and encouraged me to try the first dress back on. She never made me feel rushed or like she was trying to get to the next customer. She made me feel beautiful with her compliments and words of wisdom. Once I found the dress, she found a veil that went perfectly with it. We bought it and I was so happy. I picked the dress up last week when I went shopping with my bridesmaids. Our experience in the bridesmaid department wasn't quite as nice - there was one girl who was super helpful but the others (including the one that originally started helping us) kind of bailed and disappeared. We ended up getting the bridesmaid dresses elsewhere. When I picked up my dress, they almost forgot my veil (I thought it was in with the dress and it wasn't until I mentioned there should be a veil that they went back to look). The lady was nice enough with helping me get my dress on but seemed kind of confused - she had trouble finding my dress even though it was already pulled out on the rack and forgot the veil, even though both were bought on the same transaction and you could see I had two pieces from my receipt. I did see Iris and she was so happy to see how great my dress looked. I definitely recommend her if you're shopping in the bridal department. If you want any sort of help with bridesmaid dresses, a different store would be better. Read less
Services Used: Dress & Attire
130x130 sq 1476478920508 profile cover
collinskmc
Wedding:
10/8/2016
4.5/5.0
I had a great day working with Taylor to find my dress. I was getting frustrated between finding what I thought I wanted and what everyone else thought I would look good in. Finally Taylor got the store manager and told her what I wanted, my budget and my dress size. She brought over 4 dresses and the 2nd one I tried on was the one I got. I LOVE my dress. I wore it for two different wedding ceremonies and it was perfect. I am thankful for the help that Taylor gave me and the patience she had with getting me in and out of dresses for a couple of hours. It worked out and I couldn't be more happy. Thanks!!
I had a great day working with Taylor to find my dress. I was getting frustrated between finding what I thought I wanted Read more...
I had a great day working with Taylor to find my dress. I was getting frustrated between finding what I thought I wanted and what everyone else thought I would look good in. Finally Taylor got the store manager and told her what I wanted, my budget and my dress size. She brought over 4 dresses and the 2nd one I tried on was the one I got. I LOVE my dress. I wore it for two different wedding ceremonies and it was perfect. I am thankful for the help that Taylor gave me and the patience she had with getting me in and out of dresses for a couple of hours. It worked out and I couldn't be more happy. Thanks!! Read less
Services Used: Dress & Attire
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Kelsey
Wedding:
10/1/2016
5.0/5.0
I worked with Lyndsey and she was fabulous!! We really connected and she got to know my style and we found the most perfect dress around my budget!! Would recommend to everyone!! Can't wait to have my fiancé see me walking down the aisle!!
I worked with Lyndsey and she was fabulous!! We really connected and she got to know my style and we found the most Read more...
I worked with Lyndsey and she was fabulous!! We really connected and she got to know my style and we found the most perfect dress around my budget!! Would recommend to everyone!! Can't wait to have my fiancé see me walking down the aisle!! Read less
Services Used: Dress & Attire
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Kelsey
Wedding:
9/24/2016
5.0/5.0
My consultant, Bobbi, was absolutely amazing. Not only did she find my dream dress, she always was hilarious, which made the time so much fun. She genuinely wanted me to find the perfect dress and wasn't pushy at all. All of the dresses she showed me were below my budget, which was greatly appreciated! Bridal and Formal had a great selection of dresses and I would highly recommend this store to anyone - and be sure to ask for Bobbi! :)
My consultant, Bobbi, was absolutely amazing. Not only did she find my dream dress, she always was hilarious, which made Read more...
My consultant, Bobbi, was absolutely amazing. Not only did she find my dream dress, she always was hilarious, which made the time so much fun. She genuinely wanted me to find the perfect dress and wasn't pushy at all. All of the dresses she showed me were below my budget, which was greatly appreciated! Bridal and Formal had a great selection of dresses and I would highly recommend this store to anyone - and be sure to ask for Bobbi! :) Read less
Services Used: Dress & Attire
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Nicole
Wedding:
9/3/2016
5.0/5.0
I went to Bridal and Formal for my first wedding dress experience (and hoped it would be the only). My family traveled all the way from Kansas to come visit us at Thanksgiving in Kentucky. On Black Friday we made our way to Bridal and Formal and while overwhelming at first, it turned out to be a great experience. Iris was my bridal consultant and she was very helpful in narrowing down the best looks for me. In the end I found my dream dress and a veil to match and couldn't have been any happier!
I went to Bridal and Formal for my first wedding dress experience (and hoped it would be the only). My family traveled all Read more...
I went to Bridal and Formal for my first wedding dress experience (and hoped it would be the only). My family traveled all the way from Kansas to come visit us at Thanksgiving in Kentucky. On Black Friday we made our way to Bridal and Formal and while overwhelming at first, it turned out to be a great experience. Iris was my bridal consultant and she was very helpful in narrowing down the best looks for me. In the end I found my dream dress and a veil to match and couldn't have been any happier! Read less
Services Used: Dress & Attire
Default vendor profile pic
Kelsey
Wedding:
8/6/2016
4.4/5.0
I bought my dress from Bridal and Formal and had such a lovely experience. Iris was such a blessing to work with. I came with my sister and mom and it was my second time looking for a dress. The first time I felt a lot of pressure to buy a dress at ever stop I went to and didn't feel like anyone was listening to what I really wanted. Iris took her time with me and, after letting me try on a few things I picked out, ended up picking the dress I bought. We also went to Bridal and Formal for my mother of the bride dress. My mom HATES shopping and trying clothes on more than anything. At first we just dug around on our own until a lovely younger employee came to help! She helped us and made my mom feel so comfortable. A wedding dress is a lot of money to spend and I feel it was totally worth it to spend it at Bridal and Formal. They had such a huge selection and made the entire process so easy!
I bought my dress from Bridal and Formal and had such a lovely experience. Iris was such a blessing to work with. I came Read more...
I bought my dress from Bridal and Formal and had such a lovely experience. Iris was such a blessing to work with. I came with my sister and mom and it was my second time looking for a dress. The first time I felt a lot of pressure to buy a dress at ever stop I went to and didn't feel like anyone was listening to what I really wanted. Iris took her time with me and, after letting me try on a few things I picked out, ended up picking the dress I bought. We also went to Bridal and Formal for my mother of the bride dress. My mom HATES shopping and trying clothes on more than anything. At first we just dug around on our own until a lovely younger employee came to help! She helped us and made my mom feel so comfortable. A wedding dress is a lot of money to spend and I feel it was totally worth it to spend it at Bridal and Formal. They had such a huge selection and made the entire process so easy! Read less
Services Used: Dress & Attire
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AugBride8109
Wedding:
8/1/2009
5.0/5.0
I tried on wedding gowns and purchased bridesmaid dresses from Bridal and Formal. The staff was very helpful and were considerate. The prices of the dresses were high for my maid's budget but they often run specials - so just ask. They have a lot of selection and samples to try on.
I tried on wedding gowns and purchased bridesmaid dresses from Bridal and Formal. The staff was very helpful and were Read more...
I tried on wedding gowns and purchased bridesmaid dresses from Bridal and Formal. The staff was very helpful and were considerate. The prices of the dresses were high for my maid's budget but they often run specials - so just ask. They have a lot of selection and samples to try on. Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
[Private]
5.0/5.0
*It was easy to make an appointment
*Everyone was friendly and helpful before, during and after the appointment
*When we arrived, we were seen right away
*My consultant, Karen, was AMAZING. She told me what I needed to know, she was respectful and fun to those I brought along, but I felt like she protected me and my opinion/desires about the entire experience.
*We had a private dressing room - you might need to call and make your reservation a couple days in advance, they are busy on Saturdays. We went on a Saturday and had NO issues.
*I am a plus sized bride and never felt bad about the experience (THIS WAS NOT TRUE AT SEVERAL STORES)
*There was plenty of beautiful lighting and mirrors to really see things
*Karen knew what she was doing. She allowed us to pick whatever dresses we wanted to start, helped narrow down and then made some very appropriate suggestions.
*EVERYONE was respectful of my budget
*They carry hundreds of dresses and styles
*They will BEAT the prices of competition (and did for me, dropping their price $400)
*They measure twice and actually talk to you about it
*Everything is checked and double checked and you read it out loud and confirm your entire order
*They TAKE YOU TO PARIS! This was a blast and something you didn't see at the other salons. Yes, other places added a vail and made things look a little fancier/real, but this place really goes for it. Once I had a dress I made #1, we went "to Paris" and had my hair fixed a little, jewels added, vail added, etc. and really got a full effect
*They didn't pressure me. We left and I looked at five other stores that day. We ended the day with a return to B&F to purchase a gown.
*When I returned, I wanted to try on two more dresses, no one batted an eye, they found my original consultant and made it happen.
*It was clean, everyone was friendly and they treated my friends and family like FRIENDS AND FAMILY.
*It was easy to make an appointment
*Everyone was friendly and helpful before, during and after the appointment
Read more...
*It was easy to make an appointment
*Everyone was friendly and helpful before, during and after the appointment
*When we arrived, we were seen right away
*My consultant, Karen, was AMAZING. She told me what I needed to know, she was respectful and fun to those I brought along, but I felt like she protected me and my opinion/desires about the entire experience.
*We had a private dressing room - you might need to call and make your reservation a couple days in advance, they are busy on Saturdays. We went on a Saturday and had NO issues.
*I am a plus sized bride and never felt bad about the experience (THIS WAS NOT TRUE AT SEVERAL STORES)
*There was plenty of beautiful lighting and mirrors to really see things
*Karen knew what she was doing. She allowed us to pick whatever dresses we wanted to start, helped narrow down and then made some very appropriate suggestions.
*EVERYONE was respectful of my budget
*They carry hundreds of dresses and styles
*They will BEAT the prices of competition (and did for me, dropping their price $400)
*They measure twice and actually talk to you about it
*Everything is checked and double checked and you read it out loud and confirm your entire order
*They TAKE YOU TO PARIS! This was a blast and something you didn't see at the other salons. Yes, other places added a vail and made things look a little fancier/real, but this place really goes for it. Once I had a dress I made #1, we went "to Paris" and had my hair fixed a little, jewels added, vail added, etc. and really got a full effect
*They didn't pressure me. We left and I looked at five other stores that day. We ended the day with a return to B&F to purchase a gown.
*When I returned, I wanted to try on two more dresses, no one batted an eye, they found my original consultant and made it happen.
*It was clean, everyone was friendly and they treated my friends and family like FRIENDS AND FAMILY. Read less
Services Used: Dress & Attire, Jewelry
Default vendor profile pic
Anonymous
Wedding:
[Private]
1.8/5.0
I went in very excited for my appointment after reading reviews but was very unhappy with how my appointment ended up turning out. I immediately felt overwhelmed. When I finally talked to my consultant she wasn't very reassuring and just sent me back in to continue looking for dresses. We were lead to a room shared with another group of girls to try dresses on. After trying on a dress, I would tell my consultant what I liked and didn't like about the dress. She didn't seem to listen at all and just continued to pull dress after dress that I had already told her multiple times I didn't like the style of. After I found one that I did like, I was continuously pressured to put money down or buy it that day. After several times of politely declining and saying I wanted to think it over, I finally was able to leave. My party and I felt like they were never going to let us leave!
I went in very excited for my appointment after reading reviews but was very unhappy with how my appointment ended up Read more...
I went in very excited for my appointment after reading reviews but was very unhappy with how my appointment ended up turning out. I immediately felt overwhelmed. When I finally talked to my consultant she wasn't very reassuring and just sent me back in to continue looking for dresses. We were lead to a room shared with another group of girls to try dresses on. After trying on a dress, I would tell my consultant what I liked and didn't like about the dress. She didn't seem to listen at all and just continued to pull dress after dress that I had already told her multiple times I didn't like the style of. After I found one that I did like, I was continuously pressured to put money down or buy it that day. After several times of politely declining and saying I wanted to think it over, I finally was able to leave. My party and I felt like they were never going to let us leave! Read less
Services Used: Dress & Attire

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300 West Benson Street, Cincinnati, OH 45215 See On Map
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