130x130 sq 1371433456851 bridal and formal

Bridal and Formal

Cincinnati , OH
CONTACT US
CONTACT US

LOCATION

300 West Benson Street
Cincinnati, OH 45215 US (map)

PHONE

513-821-6622
Please let this vendor know that you found them on the WeddingWire Network.

ABOUT US

Opening as a corner store with only two employees, they have since grown to be one of the largest bridal stores in the country. Having had major expansions every few years and now having... Read more
Opening as a corner store with only two employees, they have since grown to be one of the largest bridal stores in the country. Having had major expansions every few years and now having a staff of more than fifty people, Bridal and Formal has grown to offer a full range of services and merchandise for every bride on her wedding day.

For over a quarter of a century, Bridal and Formal's success in the bridal industry has allowed them to maintain an excellent reputation with their clients, as well as enabling them to have close, long-term relationships with all of the major designers.

Their rapid growth in size parallels the number of the designers they carry. Originally featuring only five, today you'll find that their list of designers exceeds 50. Furthermore, Bridal and Formal has over 3,000 bridal gowns in their store. Feel confident that there is something to fit the individual needs of every bride in this store.

Carrying the largest selection of dresses is only part of what makes Bridal and Formal such a unique and dynamic store. They place great emphasis on extensively training their employees so that brides are immediately greeted by knowledgeable and skilled experts when they walked through their front door.

In addition to carrying bridal gowns, Bridal and Formal offers a wide selection of veils, headpieces, bridesmaid's dresses, mother-of-the-bride dresses, flower girl dresses, accessories, undergarments, and jewelry.

Bridal and Formal understands that choosing a bridal gown is an important and exciting decision, and they are firmly committed to making all brides look and feel beautiful on their wedding day.

Bridal and Formal, The Heart of the Reading Bridal District & Best Bridal Salon in Cincinnati. Read less
Dress & Attire

PHOTOS

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REVIEWS

4.1
out of 5.0
4.1/5.0
4.1/5.0
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4.2/5.0
4.0/5.0
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Ariel
Wedding:
10/7/2017
5.0/5.0
My original visit to the Bridal District to look for my Bridal Gown was on 12/11/16 with another bridal store in the area. Being disappointed with the lack of customer service and enthusiasm at that store, I headed to Bridal and Formal. I worked with Tori who was very easy to talk to and just a fun person. I tried on a dress that everyone loved, but I could't focus that day after trying on so many gowns, and Tori was really sweet and understanding about my lack of enthusiasm at that point. On 12/14/16 I returned to the Bridal District and after another dispiriting visit to a another store (different than the previous one mentioned) I knew I needed to return to Bridal and Formal to shop. From the moment I walked into the store I was promptly greeted and introduced to a consultant, Katelyn, who was SO warm and friendly. As the consultation began she really listed to me and payed attention to what I was asking for. I picked out the dress I tried on earlier that week along with other dress selections picked by Katelyn and my family. As I tried on the dresses, Katelyn was attentive, kind, and made all of us feel so comfortable. My mom even made it a point to tell her how pleasant and friendly she was! After trying on several dresses, it was clear that the one for me was the dress everyone loved from the beginning! Katelyn and the rest of the B&F team even helped me get the dress at an AMAZING price which was like icing on the cake. My experience with the Bridal and Formal team was nothing short of exceptional and having Katelyn help us was just icing on the cake. I decided to write this review because I have had many great experiences with Bridal and Formal and if you are a bride looking for an OUTSTANDING shopping experience when purchasing your bridal gown, visiting the team at Bridal and Formal is a must :)
My original visit to the Bridal District to look for my Bridal Gown was on 12/11/16 with another bridal store in the area. Read more...
My original visit to the Bridal District to look for my Bridal Gown was on 12/11/16 with another bridal store in the area. Being disappointed with the lack of customer service and enthusiasm at that store, I headed to Bridal and Formal. I worked with Tori who was very easy to talk to and just a fun person. I tried on a dress that everyone loved, but I could't focus that day after trying on so many gowns, and Tori was really sweet and understanding about my lack of enthusiasm at that point. On 12/14/16 I returned to the Bridal District and after another dispiriting visit to a another store (different than the previous one mentioned) I knew I needed to return to Bridal and Formal to shop. From the moment I walked into the store I was promptly greeted and introduced to a consultant, Katelyn, who was SO warm and friendly. As the consultation began she really listed to me and payed attention to what I was asking for. I picked out the dress I tried on earlier that week along with other dress selections picked by Katelyn and my family. As I tried on the dresses, Katelyn was attentive, kind, and made all of us feel so comfortable. My mom even made it a point to tell her how pleasant and friendly she was! After trying on several dresses, it was clear that the one for me was the dress everyone loved from the beginning! Katelyn and the rest of the B&F team even helped me get the dress at an AMAZING price which was like icing on the cake. My experience with the Bridal and Formal team was nothing short of exceptional and having Katelyn help us was just icing on the cake. I decided to write this review because I have had many great experiences with Bridal and Formal and if you are a bride looking for an OUTSTANDING shopping experience when purchasing your bridal gown, visiting the team at Bridal and Formal is a must :) Read less
Services Used: Dress & Attire
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Amanda
Wedding:
6/4/2017
5.0/5.0
I got both my wedding gown and wedding party dresses from Bridal and Formal, so I will give a review of each side.

My Bridal consultant was Karen and she was absolutely amazing. I had called in about a specific dress I wanted to try and she had it all ready for me. It was the first dress I tried and it was the one! She still took the time to look at pictures that I brought with me and to ask about the vision for my wedding. She brought other options for me to try as well to make sure my gown was the one. I only had my mom with me and we had wonderfully personalized service. I expressed that I was upset that some of my loved ones didn't share the shopping experience with me, so Karen suggested that we have a gown reveal party! A week after we bought my gown I came in with my "entourage" and they had my dress hidden in the room. the people in my group got to see me try on a couple of other dresses before I came out in the one I chose. The party really made it a special day. My gown came in earlier than expected and it was absolutely beautiful!

The entire bridesmaid's department is absolutely amazing, but especially Kristen. She worked with me for a long time until we found the perfect dresses and everyone was so incredibly accommodating. I really can't say enough how happy I am with the Bridesmaid's department ladies! We also picked out our Flower Girl and Mother of the Groom dresses at Bridal and Formal.
I got both my wedding gown and wedding party dresses from Bridal and Formal, so I will give a review of each side.
Read more...
I got both my wedding gown and wedding party dresses from Bridal and Formal, so I will give a review of each side.

My Bridal consultant was Karen and she was absolutely amazing. I had called in about a specific dress I wanted to try and she had it all ready for me. It was the first dress I tried and it was the one! She still took the time to look at pictures that I brought with me and to ask about the vision for my wedding. She brought other options for me to try as well to make sure my gown was the one. I only had my mom with me and we had wonderfully personalized service. I expressed that I was upset that some of my loved ones didn't share the shopping experience with me, so Karen suggested that we have a gown reveal party! A week after we bought my gown I came in with my "entourage" and they had my dress hidden in the room. the people in my group got to see me try on a couple of other dresses before I came out in the one I chose. The party really made it a special day. My gown came in earlier than expected and it was absolutely beautiful!

The entire bridesmaid's department is absolutely amazing, but especially Kristen. She worked with me for a long time until we found the perfect dresses and everyone was so incredibly accommodating. I really can't say enough how happy I am with the Bridesmaid's department ladies! We also picked out our Flower Girl and Mother of the Groom dresses at Bridal and Formal. Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
Recently Married
4.8/5.0
Had a great experience getting my dress form Bridal and Formal - they worked with our budget and found me a dress I loved. It was my first appointment and I found mine fairly quickly and got to cancel all my other appointments! I worked with Kymberly (consultant) who is WONDERFUL, and I've gotten to recommend her to several other brides who ended up having similar experiences to me.
Had a great experience getting my dress form Bridal and Formal - they worked with our budget and found me a dress I loved. Read more...
Had a great experience getting my dress form Bridal and Formal - they worked with our budget and found me a dress I loved. It was my first appointment and I found mine fairly quickly and got to cancel all my other appointments! I worked with Kymberly (consultant) who is WONDERFUL, and I've gotten to recommend her to several other brides who ended up having similar experiences to me. Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
Recently Married
5.0/5.0
*It was easy to make an appointment
*Everyone was friendly and helpful before, during and after the appointment
*When we arrived, we were seen right away
*My consultant, Karen, was AMAZING. She told me what I needed to know, she was respectful and fun to those I brought along, but I felt like she protected me and my opinion/desires about the entire experience.
*We had a private dressing room - you might need to call and make your reservation a couple days in advance, they are busy on Saturdays. We went on a Saturday and had NO issues.
*I am a plus sized bride and never felt bad about the experience (THIS WAS NOT TRUE AT SEVERAL STORES)
*There was plenty of beautiful lighting and mirrors to really see things
*Karen knew what she was doing. She allowed us to pick whatever dresses we wanted to start, helped narrow down and then made some very appropriate suggestions.
*EVERYONE was respectful of my budget
*They carry hundreds of dresses and styles
*They will BEAT the prices of competition (and did for me, dropping their price $400)
*They measure twice and actually talk to you about it
*Everything is checked and double checked and you read it out loud and confirm your entire order
*They TAKE YOU TO PARIS! This was a blast and something you didn't see at the other salons. Yes, other places added a vail and made things look a little fancier/real, but this place really goes for it. Once I had a dress I made #1, we went "to Paris" and had my hair fixed a little, jewels added, vail added, etc. and really got a full effect
*They didn't pressure me. We left and I looked at five other stores that day. We ended the day with a return to B&F to purchase a gown.
*When I returned, I wanted to try on two more dresses, no one batted an eye, they found my original consultant and made it happen.
*It was clean, everyone was friendly and they treated my friends and family like FRIENDS AND FAMILY.
*It was easy to make an appointment
*Everyone was friendly and helpful before, during and after the appointment
Read more...
*It was easy to make an appointment
*Everyone was friendly and helpful before, during and after the appointment
*When we arrived, we were seen right away
*My consultant, Karen, was AMAZING. She told me what I needed to know, she was respectful and fun to those I brought along, but I felt like she protected me and my opinion/desires about the entire experience.
*We had a private dressing room - you might need to call and make your reservation a couple days in advance, they are busy on Saturdays. We went on a Saturday and had NO issues.
*I am a plus sized bride and never felt bad about the experience (THIS WAS NOT TRUE AT SEVERAL STORES)
*There was plenty of beautiful lighting and mirrors to really see things
*Karen knew what she was doing. She allowed us to pick whatever dresses we wanted to start, helped narrow down and then made some very appropriate suggestions.
*EVERYONE was respectful of my budget
*They carry hundreds of dresses and styles
*They will BEAT the prices of competition (and did for me, dropping their price $400)
*They measure twice and actually talk to you about it
*Everything is checked and double checked and you read it out loud and confirm your entire order
*They TAKE YOU TO PARIS! This was a blast and something you didn't see at the other salons. Yes, other places added a vail and made things look a little fancier/real, but this place really goes for it. Once I had a dress I made #1, we went "to Paris" and had my hair fixed a little, jewels added, vail added, etc. and really got a full effect
*They didn't pressure me. We left and I looked at five other stores that day. We ended the day with a return to B&F to purchase a gown.
*When I returned, I wanted to try on two more dresses, no one batted an eye, they found my original consultant and made it happen.
*It was clean, everyone was friendly and they treated my friends and family like FRIENDS AND FAMILY. Read less
Services Used: Dress & Attire, Jewelry
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Violet
Wedding:
12/31/2016
5.0/5.0
I loved my shopping experience at Bridal and Formal! My bridal consultant Lucretia was so amazing and funny! I can't wait to come back and go dress shopping with my bridesmaid who is also engaged and getting married soon!
I loved my shopping experience at Bridal and Formal! My bridal consultant Lucretia was so amazing and funny! I can't wait Read more...
I loved my shopping experience at Bridal and Formal! My bridal consultant Lucretia was so amazing and funny! I can't wait to come back and go dress shopping with my bridesmaid who is also engaged and getting married soon! Read less
Services Used: Dress & Attire
Default vendor profile pic
Kelsey
Wedding:
11/19/2016
5.0/5.0
It is a more unique dress experience, but it is so much fun to pull your own dresses from the racks! The consultant we had was wonderful and the dresses are amazing!
It is a more unique dress experience, but it is so much fun to pull your own dresses from the racks! The consultant we had Read more...
It is a more unique dress experience, but it is so much fun to pull your own dresses from the racks! The consultant we had was wonderful and the dresses are amazing! Read less
Services Used: Dress & Attire
Default vendor profile pic
Maureen
Wedding:
10/22/2016
5.0/5.0
I had the best experience at Bridal & Formal when finding my wedding gown and bridesmaids dresses. Our consultants were very attentive and I ended up finding the perfect dress for me and the girls. I would highly recommend checking out Bridal & Formal for wedding and bridesmaid dresses. Large inventory with lots of options.
I had the best experience at Bridal & Formal when finding my wedding gown and bridesmaids dresses. Our consultants were Read more...
I had the best experience at Bridal & Formal when finding my wedding gown and bridesmaids dresses. Our consultants were very attentive and I ended up finding the perfect dress for me and the girls. I would highly recommend checking out Bridal & Formal for wedding and bridesmaid dresses. Large inventory with lots of options. Read less
Services Used: Dress & Attire
Default vendor profile pic
kphmitten
Wedding:
10/22/2016
4.4/5.0
I went with my mom to look at dresses back in November. Iris helped us and was awesome. I told her my budget and instead of making me feel like I wasn't spending enough, she whisked me over the dresses that would fit my budget. She encouraged me to look around first and find dresses to try on. Once she saw my style and what I was going for versus what I thought I wanted, she was able to direct me to some more great dresses. The first dress I tried on was the dress, but I tried on more just to make sure. Iris noticed that my eyes kept going to the first one and that I wasn't as excited about them (even though they all looked amazing) and encouraged me to try the first dress back on. She never made me feel rushed or like she was trying to get to the next customer. She made me feel beautiful with her compliments and words of wisdom. Once I found the dress, she found a veil that went perfectly with it. We bought it and I was so happy. I picked the dress up last week when I went shopping with my bridesmaids. Our experience in the bridesmaid department wasn't quite as nice - there was one girl who was super helpful but the others (including the one that originally started helping us) kind of bailed and disappeared. We ended up getting the bridesmaid dresses elsewhere. When I picked up my dress, they almost forgot my veil (I thought it was in with the dress and it wasn't until I mentioned there should be a veil that they went back to look). The lady was nice enough with helping me get my dress on but seemed kind of confused - she had trouble finding my dress even though it was already pulled out on the rack and forgot the veil, even though both were bought on the same transaction and you could see I had two pieces from my receipt. I did see Iris and she was so happy to see how great my dress looked. I definitely recommend her if you're shopping in the bridal department. If you want any sort of help with bridesmaid dresses, a different store would be better.
I went with my mom to look at dresses back in November. Iris helped us and was awesome. I told her my budget and instead Read more...
I went with my mom to look at dresses back in November. Iris helped us and was awesome. I told her my budget and instead of making me feel like I wasn't spending enough, she whisked me over the dresses that would fit my budget. She encouraged me to look around first and find dresses to try on. Once she saw my style and what I was going for versus what I thought I wanted, she was able to direct me to some more great dresses. The first dress I tried on was the dress, but I tried on more just to make sure. Iris noticed that my eyes kept going to the first one and that I wasn't as excited about them (even though they all looked amazing) and encouraged me to try the first dress back on. She never made me feel rushed or like she was trying to get to the next customer. She made me feel beautiful with her compliments and words of wisdom. Once I found the dress, she found a veil that went perfectly with it. We bought it and I was so happy. I picked the dress up last week when I went shopping with my bridesmaids. Our experience in the bridesmaid department wasn't quite as nice - there was one girl who was super helpful but the others (including the one that originally started helping us) kind of bailed and disappeared. We ended up getting the bridesmaid dresses elsewhere. When I picked up my dress, they almost forgot my veil (I thought it was in with the dress and it wasn't until I mentioned there should be a veil that they went back to look). The lady was nice enough with helping me get my dress on but seemed kind of confused - she had trouble finding my dress even though it was already pulled out on the rack and forgot the veil, even though both were bought on the same transaction and you could see I had two pieces from my receipt. I did see Iris and she was so happy to see how great my dress looked. I definitely recommend her if you're shopping in the bridal department. If you want any sort of help with bridesmaid dresses, a different store would be better. Read less
Services Used: Dress & Attire
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collinskmc
Wedding:
10/8/2016
4.5/5.0
I had a great day working with Taylor to find my dress. I was getting frustrated between finding what I thought I wanted and what everyone else thought I would look good in. Finally Taylor got the store manager and told her what I wanted, my budget and my dress size. She brought over 4 dresses and the 2nd one I tried on was the one I got. I LOVE my dress. I wore it for two different wedding ceremonies and it was perfect. I am thankful for the help that Taylor gave me and the patience she had with getting me in and out of dresses for a couple of hours. It worked out and I couldn't be more happy. Thanks!!
I had a great day working with Taylor to find my dress. I was getting frustrated between finding what I thought I wanted Read more...
I had a great day working with Taylor to find my dress. I was getting frustrated between finding what I thought I wanted and what everyone else thought I would look good in. Finally Taylor got the store manager and told her what I wanted, my budget and my dress size. She brought over 4 dresses and the 2nd one I tried on was the one I got. I LOVE my dress. I wore it for two different wedding ceremonies and it was perfect. I am thankful for the help that Taylor gave me and the patience she had with getting me in and out of dresses for a couple of hours. It worked out and I couldn't be more happy. Thanks!! Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
[Private]
1.8/5.0
I went in very excited for my appointment after reading reviews but was very unhappy with how my appointment ended up turning out. I immediately felt overwhelmed. When I finally talked to my consultant she wasn't very reassuring and just sent me back in to continue looking for dresses. We were lead to a room shared with another group of girls to try dresses on. After trying on a dress, I would tell my consultant what I liked and didn't like about the dress. She didn't seem to listen at all and just continued to pull dress after dress that I had already told her multiple times I didn't like the style of. After I found one that I did like, I was continuously pressured to put money down or buy it that day. After several times of politely declining and saying I wanted to think it over, I finally was able to leave. My party and I felt like they were never going to let us leave!
I went in very excited for my appointment after reading reviews but was very unhappy with how my appointment ended up Read more...
I went in very excited for my appointment after reading reviews but was very unhappy with how my appointment ended up turning out. I immediately felt overwhelmed. When I finally talked to my consultant she wasn't very reassuring and just sent me back in to continue looking for dresses. We were lead to a room shared with another group of girls to try dresses on. After trying on a dress, I would tell my consultant what I liked and didn't like about the dress. She didn't seem to listen at all and just continued to pull dress after dress that I had already told her multiple times I didn't like the style of. After I found one that I did like, I was continuously pressured to put money down or buy it that day. After several times of politely declining and saying I wanted to think it over, I finally was able to leave. My party and I felt like they were never going to let us leave! Read less
Services Used: Dress & Attire

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300 West Benson Street, Cincinnati, OH 45215 See On Map
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