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Bridals by Rochelle

Whitinsville , MA
CONTACT US
CONTACT US

LOCATION

110 Church Street
Whitinsville, MA 01588 US (map)

PHONE

508-234-9166
Please let this vendor know that you found them on the WeddingWire Network.

ABOUT US

Bridals by Rochelle is a full service independent bridal salon located in Southern Worcester County offering a complete selection of designer bridal, bridesmaid, mothers of the... Read more
Bridals by Rochelle is a full service independent bridal salon located in Southern Worcester County offering a complete selection of designer bridal, bridesmaid, mothers of the bride/groom and flower girl dresses. We carry top wedding gown designers such as Maggie Sottero, Justin Alexander, Casablanca Bridal and Rebecca Ingram. To complete your wedding day ensemble we offer accessories from veils to jewelry. From modern and chic to vintage and elegant we have all the latest styles. Our bridal gowns range in size from 6 to 24. Our experienced bridal consultants are ready to assist you with all your wedding attire needs. We truly believe shopping for your wedding gown should be a fun and relaxing experience.

We proudly carry Bill Lekoff and B2 by Jasmine bridesmaids gowns for your wedding party needs. Not forgetting the mom's... as this day is so special to them we carry Jade by Jasmine, Jade Couture and Ursula.

We offer expert alterations to all our customers. Our seamstresses have over 30 years of experience in the bridal industry each. The perfect fit is just as important as the perfect gown. Starting in the bridal industry in 1988 as a high school junior selling prom I worked with Carol as the seamstress at that time. Telling her one day I was going to open my own store. .... fast forward 2002 I did just that and 15 years later Carol and I are again and still working together!!

We are happy to be in our new location!! Our grand reopending was bitter sweet for us. At 1500 square feet we can expand our inventory and provide a more boutique feeling and relaxed gown shopping experience. Bridal appointments are preferred. By making an appointment we can assure you will have the assistance of one of our bridal consultants. With all your wedding attire needs in one location your perfect wedding begins here. Thank you for letting Bridals by Rochelle be a small party of your wedding we are truly honored! Read less
Dress & Attire

PHOTOS

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INFO FOR DRESS & ATTIRE

Who do you provide services for?
Bride, Bridesmaids, Flower Girls, Mother of the Bride, Mother of the Groom
Which of the following services do you provide??
Alterations, Preservation, Sample Sales, Trunk Shows
Which of the following items do you offer?
Bridal Belts, Bridal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Veils
What is the average turnaround time for a bridal gown? (select one)
Less than 6 months
How often do you receive new bridal gowns?
Seasonally
What is your return policy?
Final Sale

REVIEWS

5.0
out of 5.0
5.0/5.0
4.9/5.0
5.0/5.0
5.0/5.0
5.0/5.0
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Default vendor profile pic
Briana
Wedding:
6/4/2016
5.0/5.0
I heard about Bridals by Rochelle from my Matron of Honor. She had purchased her wedding dress from them in 2013 and had been super happy with their service, so I decided to check it out as well. I'm glad I did! From my first visit to my final fitting, Becky, Sue, and Carol were all amazing! They stuck within my budget and listened to what I wanted in a dress. I loved one of the dresses I tried on, but had another appointment at another shop. I had no luck at the 2nd place I went to, so one week later, I went back to Bridals by Rochelle to say YES to the dress! Carol did an amazing job altering my dress and she was so easy to work with! I loved my entire experience with them and recommend them to anyone who is dress shopping!
I heard about Bridals by Rochelle from my Matron of Honor. She had purchased her wedding dress from them in 2013 and had Read more...
I heard about Bridals by Rochelle from my Matron of Honor. She had purchased her wedding dress from them in 2013 and had been super happy with their service, so I decided to check it out as well. I'm glad I did! From my first visit to my final fitting, Becky, Sue, and Carol were all amazing! They stuck within my budget and listened to what I wanted in a dress. I loved one of the dresses I tried on, but had another appointment at another shop. I had no luck at the 2nd place I went to, so one week later, I went back to Bridals by Rochelle to say YES to the dress! Carol did an amazing job altering my dress and she was so easy to work with! I loved my entire experience with them and recommend them to anyone who is dress shopping! Read less
Services Used: Dress & Attire
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Nicole
Wedding:
10/3/2015
5.0/5.0
I had been to many bridal shops including the big chain stores. When I went to Rochelle's and dealt with Sue, that's when I knew I was going to get my dress from her shop. Not only does it feel good to give business to a small local business, but it felt personal dealing with the owner of the shop. She took time with me, helped me with decisions and never put any pressure on me. I absolutely fell in love with my dress and knew the minute I put it on that it was for me. Carol made my dress alterations and did such a great job. So happy I didn't get my dress from a big conglomerate, after I've heard horror stories from other brides. Thank you Bridals by Rochelle!
I had been to many bridal shops including the big chain stores. When I went to Rochelle's and dealt with Sue, that's when Read more...
I had been to many bridal shops including the big chain stores. When I went to Rochelle's and dealt with Sue, that's when I knew I was going to get my dress from her shop. Not only does it feel good to give business to a small local business, but it felt personal dealing with the owner of the shop. She took time with me, helped me with decisions and never put any pressure on me. I absolutely fell in love with my dress and knew the minute I put it on that it was for me. Carol made my dress alterations and did such a great job. So happy I didn't get my dress from a big conglomerate, after I've heard horror stories from other brides. Thank you Bridals by Rochelle! Read less
Services Used: Dress & Attire
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Ashling
Wedding:
9/12/2015
5.0/5.0
I just purchased my dress here and was so happy with everything. Firstly my Mom and I went in without and appointment and the owner was amazing. She was so attentive. She let us look around and helped me when I was ready to try on dresses. When I ame out she was there assisting me with the whole look as well as taking pictures for me (because my mom couldnt figure out how to work my iPhone lol). I came back two days later with more friends and family and purchased the dress. I can not rave enough about them and how wonderful this store is. I cant wait to go in and find our bridesmaid dresses and start fittings with mine. See you soon :)
I just purchased my dress here and was so happy with everything. Firstly my Mom and I went in without and appointment and Read more...
I just purchased my dress here and was so happy with everything. Firstly my Mom and I went in without and appointment and the owner was amazing. She was so attentive. She let us look around and helped me when I was ready to try on dresses. When I ame out she was there assisting me with the whole look as well as taking pictures for me (because my mom couldnt figure out how to work my iPhone lol). I came back two days later with more friends and family and purchased the dress. I can not rave enough about them and how wonderful this store is. I cant wait to go in and find our bridesmaid dresses and start fittings with mine. See you soon :) Read less
Services Used: Dress & Attire
Default vendor profile pic
Janet
Wedding:
8/15/2015
5.0/5.0
Fantastic service, friendly staff and beautiful dresses! I got so many compliments about my dress!
Fantastic service, friendly staff and beautiful dresses! I got so many compliments about my dress!
Fantastic service, friendly staff and beautiful dresses! I got so many compliments about my dress! Read less
Services Used: Dress & Attire
Default vendor profile pic
Amanda & Mike
Wedding:
5/9/2015
5.0/5.0
Sue and Carol at Bridals by Rochelle are so sweet and helpful and true wedding industry professionals. The store is beautiful and full of amazing gowns ranging in every size & shape and price. You are free to browse and look at all gowns and choose what you want to try on. Carol is amazing at the alterations, she pins you herself and does the alterations....she honestly cares how your gown feels and looks and makes sure it is perfect. One of the best choices I made for my wedding day was going to Bridals by Rochelle. I was very discouraged about a dress I had purchased elsewhere, the alterations were terrible and the shop did not care about how I felt in my dress. When I went to see Sue she helped me find the perfect dress that I loved and felt comfortable in ...and Carol did the alterations and made sure it was ready for me in less than 3 weeks. They genuinely cared and the result was me feeling like a beautiful bride on my wedding day. Sue & Carol....I can never thank you enough for everything!!!! Amanda
Sue and Carol at Bridals by Rochelle are so sweet and helpful and true wedding industry professionals. The store is Read more...
Sue and Carol at Bridals by Rochelle are so sweet and helpful and true wedding industry professionals. The store is beautiful and full of amazing gowns ranging in every size & shape and price. You are free to browse and look at all gowns and choose what you want to try on. Carol is amazing at the alterations, she pins you herself and does the alterations....she honestly cares how your gown feels and looks and makes sure it is perfect. One of the best choices I made for my wedding day was going to Bridals by Rochelle. I was very discouraged about a dress I had purchased elsewhere, the alterations were terrible and the shop did not care about how I felt in my dress. When I went to see Sue she helped me find the perfect dress that I loved and felt comfortable in ...and Carol did the alterations and made sure it was ready for me in less than 3 weeks. They genuinely cared and the result was me feeling like a beautiful bride on my wedding day. Sue & Carol....I can never thank you enough for everything!!!! Amanda Read less
Services Used: Dress & Attire
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Jessica
Wedding:
11/29/2014
5.0/5.0
The staff at Bridals by Rochelle were so friendly and helpful. The dresses are reasonable, especially compared to Boston standards. It was well worth the drive out to Whitinsville for fittings! Carol worked magic on my dress and it fit perfectly.
The staff at Bridals by Rochelle were so friendly and helpful. The dresses are reasonable, especially compared to Boston Read more...
The staff at Bridals by Rochelle were so friendly and helpful. The dresses are reasonable, especially compared to Boston standards. It was well worth the drive out to Whitinsville for fittings! Carol worked magic on my dress and it fit perfectly. Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
2+ years ago
5.0/5.0
Having never tried on a wedding dress, I was nervous when I started shopping. I went to Bridals by Rochelle at my friend's recommendation. My experience with Sue and her staff was exceptional. I didn't feel pressured and wasn't put into a situation where I was uncomfortably changing in front of total strangers as I was at previous stores. They had a huge selection to choose from and believe it or not, they weren't all runway model sizes which is key if you're an average size woman.

Sue and her staff at Bridals by Rochelle have clearly been in the wedding business for a long time. Sue picked a dress that she said would be beautiful on me and I was hesitant because I didn't like it on the hanger, but I trusted her expertise and tried it on and had that moment every bride-to-be dreams of; I teared up and glowed like a radioactive bride.

My experience was so perfect that we bought all the dresses there. Sue worked wonders with coordinating with all my bridesmaids that were all over the country and even shipped dresses to Hawaii. The seamstress they recommended, Carol, was talented beyond belief; we gave her some tricky alterations from some picky ladies, and she nailed it, first time.

Overall, my experience at Bridals by Rochelle was amazing and I would recommend this store to everyone; even if it's a little drive, you have to go check it out and I'm willing to bet you will be as impressed as I was!
Having never tried on a wedding dress, I was nervous when I started shopping. I went to Bridals by Rochelle at my friend's Read more...
Having never tried on a wedding dress, I was nervous when I started shopping. I went to Bridals by Rochelle at my friend's recommendation. My experience with Sue and her staff was exceptional. I didn't feel pressured and wasn't put into a situation where I was uncomfortably changing in front of total strangers as I was at previous stores. They had a huge selection to choose from and believe it or not, they weren't all runway model sizes which is key if you're an average size woman.

Sue and her staff at Bridals by Rochelle have clearly been in the wedding business for a long time. Sue picked a dress that she said would be beautiful on me and I was hesitant because I didn't like it on the hanger, but I trusted her expertise and tried it on and had that moment every bride-to-be dreams of; I teared up and glowed like a radioactive bride.

My experience was so perfect that we bought all the dresses there. Sue worked wonders with coordinating with all my bridesmaids that were all over the country and even shipped dresses to Hawaii. The seamstress they recommended, Carol, was talented beyond belief; we gave her some tricky alterations from some picky ladies, and she nailed it, first time.

Overall, my experience at Bridals by Rochelle was amazing and I would recommend this store to everyone; even if it's a little drive, you have to go check it out and I'm willing to bet you will be as impressed as I was! Read less
Services Used: Dress & Attire
Default vendor profile pic
Ann
Wedding:
8/9/2014
5.0/5.0
SueAnn and her team at Bridals by Rochell are amazing! They were so gracious when I showed up with my "girls" and had our own Say Yes to the Dress experience. I am an older bride and NOT a size 4, and they had so many options for me to actually try on! I was so thrilled by the selection and the service and the personal attention they gave to me and my bridal party at all of our appointments and fittings. I can't say enough about how amazing it was to work with this group of ladies who truly made my dress buying experience a joy. There are not many times in life that you get to spoil yourself with a dress worthy of your wedding, Bridals by Rochelle made me feel beautiful!
SueAnn and her team at Bridals by Rochell are amazing! They were so gracious when I showed up with my "girls" and had our Read more...
SueAnn and her team at Bridals by Rochell are amazing! They were so gracious when I showed up with my "girls" and had our own Say Yes to the Dress experience. I am an older bride and NOT a size 4, and they had so many options for me to actually try on! I was so thrilled by the selection and the service and the personal attention they gave to me and my bridal party at all of our appointments and fittings. I can't say enough about how amazing it was to work with this group of ladies who truly made my dress buying experience a joy. There are not many times in life that you get to spoil yourself with a dress worthy of your wedding, Bridals by Rochelle made me feel beautiful! Read less
Services Used: Dress & Attire
Default vendor profile pic
Leigh
Wedding:
10/13/2013
5.0/5.0
I first went to Rochelle's with a friend for her wedding dress. She wanted me there but her mother was promising to be a nightmare. In order to let me still be there for support the lovely ladies of Rochelle's were willing to say I worked there so I could still be there for my friend. We didn't go with this plan (it was a flip flops and tank top kind of day) but it was really nice that they were willing to be involved like that.
Then when my sister got engaged she loved trying on dresses there. She ended up going with a place that geographically more convenient and deeply regretted it because the service was nowhere near as friendly/competent (and I'm willing to bet the prices weren't as good either)
Then I got engaged. There was question Rochelle's was where I was going.
I tried on a half dozen dresses that were within my price range (which I was not pressured to deviate from at all) and found one I loved.
They were able to give me an idea that day how much alterations would be which I haven't always found to be the case with other shops.
The lady that does the alterations is amazing and a riot.
Actually everyone there is really sweet.
I took my bridesmaids there and we found great dresses in about an hour (I believe the dress was Rochelle's pick, I'm awful with names) I took my mommy and soon to be mom in law there for their dresses.
This place is great. Well priced, friendly, competent. A smidgen of a drive to get to but nothing drastic.
Con: They have too many pretty things that i want to buy but can't because I've already selected all my ornamentation that day, it is delightfully frustrating.
I first went to Rochelle's with a friend for her wedding dress. She wanted me there but her mother was promising to be a Read more...
I first went to Rochelle's with a friend for her wedding dress. She wanted me there but her mother was promising to be a nightmare. In order to let me still be there for support the lovely ladies of Rochelle's were willing to say I worked there so I could still be there for my friend. We didn't go with this plan (it was a flip flops and tank top kind of day) but it was really nice that they were willing to be involved like that.
Then when my sister got engaged she loved trying on dresses there. She ended up going with a place that geographically more convenient and deeply regretted it because the service was nowhere near as friendly/competent (and I'm willing to bet the prices weren't as good either)
Then I got engaged. There was question Rochelle's was where I was going.
I tried on a half dozen dresses that were within my price range (which I was not pressured to deviate from at all) and found one I loved.
They were able to give me an idea that day how much alterations would be which I haven't always found to be the case with other shops.
The lady that does the alterations is amazing and a riot.
Actually everyone there is really sweet.
I took my bridesmaids there and we found great dresses in about an hour (I believe the dress was Rochelle's pick, I'm awful with names) I took my mommy and soon to be mom in law there for their dresses.
This place is great. Well priced, friendly, competent. A smidgen of a drive to get to but nothing drastic.
Con: They have too many pretty things that i want to buy but can't because I've already selected all my ornamentation that day, it is delightfully frustrating. Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
2+ years ago
5.0/5.0
Sue, the owner of Bridals by Rochelle is amazing and loves what she does. I had brought a few pictures of dresses I liked and literally the first dress Sue picked out for me based on my ideas was THE ONE! Each time I tried it on I did not want to get out of the dress...and I still wish I could wear it again. The staff at Bridal by Rochelle makes it a fun and easy experience. They are in no way pushy like some other Bridal shops I had gone to. I cannot tell you how many compliments I received about my dress! If you are looking for a gown, I highly recommend Bridals by Rochelle; you won't be disappointed.
Sue, the owner of Bridals by Rochelle is amazing and loves what she does. I had brought a few pictures of dresses I liked Read more...
Sue, the owner of Bridals by Rochelle is amazing and loves what she does. I had brought a few pictures of dresses I liked and literally the first dress Sue picked out for me based on my ideas was THE ONE! Each time I tried it on I did not want to get out of the dress...and I still wish I could wear it again. The staff at Bridal by Rochelle makes it a fun and easy experience. They are in no way pushy like some other Bridal shops I had gone to. I cannot tell you how many compliments I received about my dress! If you are looking for a gown, I highly recommend Bridals by Rochelle; you won't be disappointed. Read less
Services Used: Dress & Attire

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110 Church Street, Whitinsville, MA 01588 See On Map
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