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Diamonds Direct South Park

Charlotte , NC
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CONTACT US

LOCATION

4521 Sharon Road, Suite 101
Charlotte, NC 28211 US (map)

WEBSITE

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Jewelry

INFO FOR JEWELRY

What kind of jewelry do you offer?
Antique Engagement Rings, Antique Wedding Bands, Custom Accessories, Custom Engagement Rings, Custom Wedding Bands, Designer Engagement Rings, Designer Wedding Bands

REVIEWS

4.8
out of 5.0
4.8/5.0
4.7/5.0
4.8/5.0
4.9/5.0
4.9/5.0
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Anonymous
Wedding:
Recently Married
4.6/5.0
Matched my wedding band with engravings beautifully. They were very easy to work with and created a very special environment. They have encouraged me to come back at any time for free ring cleanings. They were able to size my ring down very quickly. Both the wedding band and engagement rings are unique and beautiful.
Matched my wedding band with engravings beautifully. They were very easy to work with and created a very special Read more...
Matched my wedding band with engravings beautifully. They were very easy to work with and created a very special environment. They have encouraged me to come back at any time for free ring cleanings. They were able to size my ring down very quickly. Both the wedding band and engagement rings are unique and beautiful. Read less
Services Used: Jewelry
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Anonymous
Wedding:
Recently Married
4.7/5.0
Diamonds Direct is clearly the diamond of diamond sales! I found my finacee's dream ring with no problem. The staff are very helpful and are straight with you. I will go back again soon, but not too soon!!
Diamonds Direct is clearly the diamond of diamond sales! I found my finacee's dream ring with no problem. The staff are Read more...
Diamonds Direct is clearly the diamond of diamond sales! I found my finacee's dream ring with no problem. The staff are very helpful and are straight with you. I will go back again soon, but not too soon!! Read less
Services Used: Jewelry
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Anonymous
Wedding:
Recently Married
5.0/5.0
Beautiful store with gorgeous jewelry. Tons and tons of rings, bands, stones, etc. They also have non-wedding pieces. Very attentive staff. I love taking my ring in to get cleaned!
Beautiful store with gorgeous jewelry. Tons and tons of rings, bands, stones, etc. They also have non-wedding pieces. Very Read more...
Beautiful store with gorgeous jewelry. Tons and tons of rings, bands, stones, etc. They also have non-wedding pieces. Very attentive staff. I love taking my ring in to get cleaned! Read less
Services Used: Jewelry
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Whitney
Wedding:
10/25/2014
5.0/5.0
My custom-made, yellow gold Tacori engagement ring was more beautiful than I imagined. I receive compliments on it daily, and my husband always recommends Diamonds Direct to his pals because of how easy they were to work with. I was not 100% in love with my wedding band when it came in and DD immediately took care of my worries and worked with me until the ring was perfect. I also regularly stop in to have my ring cleaned and am always greeted with friendly staff. We visited several jewelers before DD and were very glad that we chose DD to work with us on our wedding rings.
My custom-made, yellow gold Tacori engagement ring was more beautiful than I imagined. I receive compliments on it daily, Read more...
My custom-made, yellow gold Tacori engagement ring was more beautiful than I imagined. I receive compliments on it daily, and my husband always recommends Diamonds Direct to his pals because of how easy they were to work with. I was not 100% in love with my wedding band when it came in and DD immediately took care of my worries and worked with me until the ring was perfect. I also regularly stop in to have my ring cleaned and am always greeted with friendly staff. We visited several jewelers before DD and were very glad that we chose DD to work with us on our wedding rings. Read less
Services Used: Jewelry
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Addison and Michelle
Wedding:
10/18/2014
5.0/5.0
Every time we go into Diamonds Direct, they wow us! We purchased the engagement ring, both wedding bands, and diamond earrings from there and I love every single thing about them all. They even gave us engraving on the rings for free.
Every time we go into Diamonds Direct, they wow us! We purchased the engagement ring, both wedding bands, and diamond Read more...
Every time we go into Diamonds Direct, they wow us! We purchased the engagement ring, both wedding bands, and diamond earrings from there and I love every single thing about them all. They even gave us engraving on the rings for free. Read less
Services Used: Jewelry
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Jessica
Wedding:
10/3/2014
4.8/5.0
We decided to repurpose a family diamond for my engagement ring. I went to Diamonds Direct with a friend to pick out a setting for the diamond. The lady who helped us was very helpful and friendly. There was an issue with the setting the diamond was originally in so I decided to leave the diamond with them as a deposit on the new setting. The new setting was supposed to take 6 weeks to come in. Six weeks passed and I didn't receive a call so I called to follow up. The ring ended up being delayed coming in because of the designer. I got the setting around 8 weeks after ordering. I made the mistake of not calling ahead or checking their website before I went to pick up the ring. I didn't realize they had a huge sale going on the day I went to pick it up so it was a bit chaotic. When I went to pickup the ring they had trouble finding it, then when they brought it out to me the diamond I left with them to set in the new setting wasn't in it! They went back, found my diamond and then had it set within 15 minutes.

We also got our wedding bands from Diamonds Direct. We went in, picked the rings, and ordered them in about 30 minutes. They came in earlier than we expected and they called us right when they came in.

Diamonds Direct has a fantastic selection and the staff is friendly. They also have a wide range of price points available. My only advice would be to avoid picking up your item if there is an event or a sale going on and to order your jewelry early. They have no control over the designer being behind and if you're on a time crunch that could be a problem.
We decided to repurpose a family diamond for my engagement ring. I went to Diamonds Direct with a friend to pick out a Read more...
We decided to repurpose a family diamond for my engagement ring. I went to Diamonds Direct with a friend to pick out a setting for the diamond. The lady who helped us was very helpful and friendly. There was an issue with the setting the diamond was originally in so I decided to leave the diamond with them as a deposit on the new setting. The new setting was supposed to take 6 weeks to come in. Six weeks passed and I didn't receive a call so I called to follow up. The ring ended up being delayed coming in because of the designer. I got the setting around 8 weeks after ordering. I made the mistake of not calling ahead or checking their website before I went to pick up the ring. I didn't realize they had a huge sale going on the day I went to pick it up so it was a bit chaotic. When I went to pickup the ring they had trouble finding it, then when they brought it out to me the diamond I left with them to set in the new setting wasn't in it! They went back, found my diamond and then had it set within 15 minutes.

We also got our wedding bands from Diamonds Direct. We went in, picked the rings, and ordered them in about 30 minutes. They came in earlier than we expected and they called us right when they came in.

Diamonds Direct has a fantastic selection and the staff is friendly. They also have a wide range of price points available. My only advice would be to avoid picking up your item if there is an event or a sale going on and to order your jewelry early. They have no control over the designer being behind and if you're on a time crunch that could be a problem. Read less
Services Used: Jewelry
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Private User
Wedding:
9/27/2014
5.0/5.0
Diamonds Direct was very helpful in finding and purchasing our wedding bands. They were very quick to help us get everything sized and matched up prior to the big day. They definitely offer the most bang for your buck out of any other jewelers that we shopped at.
Diamonds Direct was very helpful in finding and purchasing our wedding bands. They were very quick to help us get Read more...
Diamonds Direct was very helpful in finding and purchasing our wedding bands. They were very quick to help us get everything sized and matched up prior to the big day. They definitely offer the most bang for your buck out of any other jewelers that we shopped at. Read less
Services Used: Jewelry
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Amy
Wedding:
9/20/2014
4.2/5.0
Great value and wonderful staff to work with especially for wedding bands and engagement rings. Would absolutely recommend.
Great value and wonderful staff to work with especially for wedding bands and engagement rings. Would absolutely Read more...
Great value and wonderful staff to work with especially for wedding bands and engagement rings. Would absolutely recommend. Read less
Services Used: Jewelry
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Private User
Wedding:
9/13/2014
4.2/5.0
Wonderful experience and great value!
Wonderful experience and great value!
Wonderful experience and great value! Read less
Services Used: Jewelry
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CarolinaBride84
Wedding:
5/16/2010
5.0/5.0
I agree with all of the previous reviews 100% and just wanted to let others out there know that this is the place to shop! I tried some of the other jewelers in Charlotte, some that happen to be listed in this review, and just did not get the same level of customer service at the other stores. The great pricing is an added bonus! After having a wonderful experience getting our wedding bands and e.ring at Diamonds Direct, I returned to pick my brides maids gifts (classic pearl studs and bracelets) all at great prices...daily I am urging my fiance to go there to get my wedding gift, reminding him how much we saved on all of our previous purchases! I am looking forward to a life time of purchases from Diamonds Direct!!!
I agree with all of the previous reviews 100% and just wanted to let others out there know that this is the place to shop! Read more...
I agree with all of the previous reviews 100% and just wanted to let others out there know that this is the place to shop! I tried some of the other jewelers in Charlotte, some that happen to be listed in this review, and just did not get the same level of customer service at the other stores. The great pricing is an added bonus! After having a wonderful experience getting our wedding bands and e.ring at Diamonds Direct, I returned to pick my brides maids gifts (classic pearl studs and bracelets) all at great prices...daily I am urging my fiance to go there to get my wedding gift, reminding him how much we saved on all of our previous purchases! I am looking forward to a life time of purchases from Diamonds Direct!!! Read less
Services Used: Jewelry
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Rebecca81583
Wedding:
1/24/2009
3.0/5.0
I was so unimpressed with Diamonds Direct. I went in with my mother to shop for an engagement ring and couldn't believe the lack of choices. I found most of the setting to be rather tacky. I also didn't like the idea of not being able to try on the ring in it's actual form. I just couldn't visualize any of those being "the one" as it wasn't the actual ring that I would be getting. I knew that I wanted a 2-2.5 center stone but the sales associate tried to talk me down. I don't know why? My fiance ended up purchasing my ring from Morrison Smith and it is fabulous!
I was so unimpressed with Diamonds Direct. I went in with my mother to shop for an engagement ring and couldn't believe Read more...
I was so unimpressed with Diamonds Direct. I went in with my mother to shop for an engagement ring and couldn't believe the lack of choices. I found most of the setting to be rather tacky. I also didn't like the idea of not being able to try on the ring in it's actual form. I just couldn't visualize any of those being "the one" as it wasn't the actual ring that I would be getting. I knew that I wanted a 2-2.5 center stone but the sales associate tried to talk me down. I don't know why? My fiance ended up purchasing my ring from Morrison Smith and it is fabulous! Read less
Services Used: Jewelry
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jlbride08
Wedding:
11/1/2008
5.0/5.0
Their customer service is GREAT! I have tiny pave diamonds on my rings and I noticed one missing a few weeks after we were engaged and when I took it in, they did everything in their power to get it back ASAP. There also isn't a lot of pressure to buy and/or buy bigger. We bought my husband's ring directly from the designer during a showcase and they tweaked it so it was exactly what he wanted.
Their customer service is GREAT! I have tiny pave diamonds on my rings and I noticed one missing a few weeks after we were Read more...
Their customer service is GREAT! I have tiny pave diamonds on my rings and I noticed one missing a few weeks after we were engaged and when I took it in, they did everything in their power to get it back ASAP. There also isn't a lot of pressure to buy and/or buy bigger. We bought my husband's ring directly from the designer during a showcase and they tweaked it so it was exactly what he wanted. Read less
Services Used: Jewelry
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spbride08
Wedding:
10/25/2008
5.0/5.0
It's no surprise that Diamonds Direct has the best reputation in Charlotte. My husband said they were great to work with when he went and picked my engagement ring. He chose a designer ring and then had them customize it for me. Resizing was a breeze, and they'll clean and buff my ring any time I'm in the area. We bought our wedding bands during their Valentine's Day sale. The place was packed, but everyone still got one-on-one attention. Our sales lady let me walk around the store with a diamond wedding band on so that I could decide if it was what I wanted! There were so many beautiful pieces, that it was hard to decide, but we both got exactly what we wanted and got 20% off. The staff are all knowledgeable and friendly, and payment terms are flexible. Everytime we go back for cleaning or service, everyone says hi, asks about the wedding, etc.
It's no surprise that Diamonds Direct has the best reputation in Charlotte. My husband said they were great to work with Read more...
It's no surprise that Diamonds Direct has the best reputation in Charlotte. My husband said they were great to work with when he went and picked my engagement ring. He chose a designer ring and then had them customize it for me. Resizing was a breeze, and they'll clean and buff my ring any time I'm in the area. We bought our wedding bands during their Valentine's Day sale. The place was packed, but everyone still got one-on-one attention. Our sales lady let me walk around the store with a diamond wedding band on so that I could decide if it was what I wanted! There were so many beautiful pieces, that it was hard to decide, but we both got exactly what we wanted and got 20% off. The staff are all knowledgeable and friendly, and payment terms are flexible. Everytime we go back for cleaning or service, everyone says hi, asks about the wedding, etc. Read less
Services Used: Jewelry
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abbride08
Wedding:
10/25/2008
5.0/5.0
This is the best jeweler in Charlotte! They have every price range and every style. Customer service is excellent. My husband said that they were very patient w/him when he went to pick out my e-ring and made him feel very comfortable. They give each ring a lifetime warranty on top of what ever the maker already provides. You also get free cleanings for life and they give discounts of 10 - 20% off often. You even get free jewelery cleaner and a chocolate bar with every purchase!
This is the best jeweler in Charlotte! They have every price range and every style. Customer service is excellent. My Read more...
This is the best jeweler in Charlotte! They have every price range and every style. Customer service is excellent. My husband said that they were very patient w/him when he went to pick out my e-ring and made him feel very comfortable. They give each ring a lifetime warranty on top of what ever the maker already provides. You also get free cleanings for life and they give discounts of 10 - 20% off often. You even get free jewelery cleaner and a chocolate bar with every purchase! Read less
Services Used: Jewelry
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mcbride08
Wedding:
9/27/2008
5.0/5.0
My husband purchased my engagement ring from Diamonds Direct and its where we bought his wedding band. They were remarkably helpful and patient. My husband is very detailed and wanted to ensure that he made the "right" choice for the e-ring. They took the time to answer all his questions and provide the product that fit his needs. When we searched for his wedding band, they again worked closely with us. His ring was difficult to fit and actually had to be re-ordered. I was very impressed by their patience, confidence in the product and willingness to do what it takes to ensure the happiness of their customers.
My husband purchased my engagement ring from Diamonds Direct and its where we bought his wedding band. They were Read more...
My husband purchased my engagement ring from Diamonds Direct and its where we bought his wedding band. They were remarkably helpful and patient. My husband is very detailed and wanted to ensure that he made the "right" choice for the e-ring. They took the time to answer all his questions and provide the product that fit his needs. When we searched for his wedding band, they again worked closely with us. His ring was difficult to fit and actually had to be re-ordered. I was very impressed by their patience, confidence in the product and willingness to do what it takes to ensure the happiness of their customers. Read less
Services Used: Jewelry
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uncbride
Wedding:
8/31/2008
5.0/5.0
I can't say enough wonderful things about this vendor. We worked with Khristina Loving (she's a certified gemologist) and it was awesome. Khristina lived and worked in Baltimore and my then fiance purchased my engagement ring from her when she worked at a different store in MD. About a year later we moved and walked into Diamonds Direct and there she was! She had moved a few months before us and had been living and working in Charlotte! It was so great to be able to give her our business twice! We purchased wedding bands from her and we were beyond pleased. You absolutely cannot beat the pricing as it extremely competitive. They want your business! You absolutely cannot go wrong by making their store your go to for all wedding jewelry needs. Ask for Khristina when you go!!!
I can't say enough wonderful things about this vendor. We worked with Khristina Loving (she's a certified gemologist) and Read more...
I can't say enough wonderful things about this vendor. We worked with Khristina Loving (she's a certified gemologist) and it was awesome. Khristina lived and worked in Baltimore and my then fiance purchased my engagement ring from her when she worked at a different store in MD. About a year later we moved and walked into Diamonds Direct and there she was! She had moved a few months before us and had been living and working in Charlotte! It was so great to be able to give her our business twice! We purchased wedding bands from her and we were beyond pleased. You absolutely cannot beat the pricing as it extremely competitive. They want your business! You absolutely cannot go wrong by making their store your go to for all wedding jewelry needs. Ask for Khristina when you go!!! Read less
Services Used: Jewelry
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mvillebride07
Wedding:
3/10/2007
5.0/5.0
My Husband and I had and continue to have great experiences at Diamond's Direct. They were so helpful and patient when we were first looking at rings, and now that I've had my ring for over a year they have replaced small stones that have fallen out at no charge. They are a great vendor and I would highly recommend them. They have a huge selection to choose from.
My Husband and I had and continue to have great experiences at Diamond's Direct. They were so helpful and patient when we Read more...
My Husband and I had and continue to have great experiences at Diamond's Direct. They were so helpful and patient when we were first looking at rings, and now that I've had my ring for over a year they have replaced small stones that have fallen out at no charge. They are a great vendor and I would highly recommend them. They have a huge selection to choose from. Read less
Services Used: Jewelry
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Anonymous
Wedding:
[Private]
4.1/5.0
They staff is great, and very helpful! They are flexible with you dropping by for a cleaning or adjustment, and pretty quick with the turn-around.
They staff is great, and very helpful! They are flexible with you dropping by for a cleaning or adjustment, and pretty Read more...
They staff is great, and very helpful! They are flexible with you dropping by for a cleaning or adjustment, and pretty quick with the turn-around. Read less
Services Used: Jewelry

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4521 Sharon Road, Suite 101, Charlotte, NC 28211 See On Map
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