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Diamonds Direct South Park

Charlotte , NC
CONTACT US
CONTACT US

LOCATION

4521 Sharon Road, Suite 101
Charlotte, NC 28211 US (map)

WEBSITE

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Jewelry

PHOTOS

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INFO FOR JEWELRY

What kind of jewelry do you offer?
Antique Engagement Rings, Antique Wedding Bands, Custom Accessories, Custom Engagement Rings, Custom Wedding Bands, Designer Engagement Rings, Designer Wedding Bands

REVIEWS

4.8
out of 5.0
4.8/5.0
4.7/5.0
4.8/5.0
4.8/5.0
4.9/5.0
Sort by
Default vendor profile pic
Lindsay
Wedding:
9/3/2016
5.0/5.0
My engagement ring couldn't be more beautiful. My fiance custom made it and from what he tells me they did everything they possible could to make it just the way he envisioned it. Fortunately I work in the same building so I can drop my ring off anytime to be cleaned or for any maintenance. They have been great, I recommend them to anyone and everyone, My diamonds are so clear and beautiful, I couldn't have pictured a more beautiful fing!
My engagement ring couldn't be more beautiful. My fiance custom made it and from what he tells me they did everything they Read more...
My engagement ring couldn't be more beautiful. My fiance custom made it and from what he tells me they did everything they possible could to make it just the way he envisioned it. Fortunately I work in the same building so I can drop my ring off anytime to be cleaned or for any maintenance. They have been great, I recommend them to anyone and everyone, My diamonds are so clear and beautiful, I couldn't have pictured a more beautiful fing! Read less
Services Used: Jewelry
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Sarah
Wedding:
3/19/2016
5.0/5.0
Everyone I talked to was wonderful! They were very helpful and gave me excellent customer service! I would definitely recommend going there!
Everyone I talked to was wonderful! They were very helpful and gave me excellent customer service! I would definitely Read more...
Everyone I talked to was wonderful! They were very helpful and gave me excellent customer service! I would definitely recommend going there! Read less
Services Used: Jewelry
Default vendor profile pic
Jocelyn
Wedding:
11/7/2015
4.9/5.0
I love my ring! My fiance said the service was great. HE knew nothing about diamonds, and they completely educated him in the area. I gave half a star in value, because my friends fiance, got the same ring, but bigger, for a much better price at Jared's and for being a "direct" diamond store, I would expect better prices.
I love my ring! My fiance said the service was great. HE knew nothing about diamonds, and they completely educated him in Read more...
I love my ring! My fiance said the service was great. HE knew nothing about diamonds, and they completely educated him in the area. I gave half a star in value, because my friends fiance, got the same ring, but bigger, for a much better price at Jared's and for being a "direct" diamond store, I would expect better prices. Read less
Services Used: Jewelry
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Deanna
Wedding:
9/26/2015
5.0/5.0
They've been great both times we've purchased rings
They've been great both times we've purchased rings
They've been great both times we've purchased rings Read less
Services Used: Jewelry
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Anonymous
Wedding:
Recently Married
4.1/5.0
They staff is great, and very helpful! They are flexible with you dropping by for a cleaning or adjustment, and pretty quick with the turn-around.
They staff is great, and very helpful! They are flexible with you dropping by for a cleaning or adjustment, and pretty Read more...
They staff is great, and very helpful! They are flexible with you dropping by for a cleaning or adjustment, and pretty quick with the turn-around. Read less
Services Used: Jewelry
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Monika
Wedding:
6/20/2015
5.0/5.0
As always, Diamonds Direct has great value and incredible service. My husband purchased my engagement ring from them. I was having difficulty finding a wedding band that worked well with my antique looking engagement ring. There was one ring that I liked but was hesitant. I put down a refunable deposit to hold the ring so I could come back with my then fiancé and get his opinion. During the day or two between being in the store they resized the ring to my size so I could see exactly how it will look when I put it on without charge, even if I decided not to buy it. I ended up getting it and they gave me the discount offered the following week for a promotion they were having early. I send everyone I talk to to them. They understand service and their products have incredible value. Very happy with them.
As always, Diamonds Direct has great value and incredible service. My husband purchased my engagement ring from them. I Read more...
As always, Diamonds Direct has great value and incredible service. My husband purchased my engagement ring from them. I was having difficulty finding a wedding band that worked well with my antique looking engagement ring. There was one ring that I liked but was hesitant. I put down a refunable deposit to hold the ring so I could come back with my then fiancé and get his opinion. During the day or two between being in the store they resized the ring to my size so I could see exactly how it will look when I put it on without charge, even if I decided not to buy it. I ended up getting it and they gave me the discount offered the following week for a promotion they were having early. I send everyone I talk to to them. They understand service and their products have incredible value. Very happy with them. Read less
Services Used: Jewelry
Default vendor profile pic
Abby
Wedding:
3/7/2015
5.0/5.0
Amazing service with such a beautiful selection! My fiancé picked out the most stunning engagement ring from here, and I get numerous compliments on it daily. We also bought or wedding bands from Diamonds Direct and have been so impressed with their quick and friendly costumer service. This location provides such a comfortable and relaxed, yet sophisticated atmosphere. You never feel rushed or haggled. It's been a pleasure working with them!!
Amazing service with such a beautiful selection! My fiancé picked out the most stunning engagement ring from here, and I Read more...
Amazing service with such a beautiful selection! My fiancé picked out the most stunning engagement ring from here, and I get numerous compliments on it daily. We also bought or wedding bands from Diamonds Direct and have been so impressed with their quick and friendly costumer service. This location provides such a comfortable and relaxed, yet sophisticated atmosphere. You never feel rushed or haggled. It's been a pleasure working with them!! Read less
Services Used: Jewelry
Default vendor profile pic
CarolinaBride84
Wedding:
5/16/2010
5.0/5.0
I agree with all of the previous reviews 100% and just wanted to let others out there know that this is the place to shop! I tried some of the other jewelers in Charlotte, some that happen to be listed in this review, and just did not get the same level of customer service at the other stores. The great pricing is an added bonus! After having a wonderful experience getting our wedding bands and e.ring at Diamonds Direct, I returned to pick my brides maids gifts (classic pearl studs and bracelets) all at great prices...daily I am urging my fiance to go there to get my wedding gift, reminding him how much we saved on all of our previous purchases! I am looking forward to a life time of purchases from Diamonds Direct!!!
I agree with all of the previous reviews 100% and just wanted to let others out there know that this is the place to shop! Read more...
I agree with all of the previous reviews 100% and just wanted to let others out there know that this is the place to shop! I tried some of the other jewelers in Charlotte, some that happen to be listed in this review, and just did not get the same level of customer service at the other stores. The great pricing is an added bonus! After having a wonderful experience getting our wedding bands and e.ring at Diamonds Direct, I returned to pick my brides maids gifts (classic pearl studs and bracelets) all at great prices...daily I am urging my fiance to go there to get my wedding gift, reminding him how much we saved on all of our previous purchases! I am looking forward to a life time of purchases from Diamonds Direct!!! Read less
Services Used: Jewelry
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Rebecca81583
Wedding:
1/24/2009
3.0/5.0
I was so unimpressed with Diamonds Direct. I went in with my mother to shop for an engagement ring and couldn't believe the lack of choices. I found most of the setting to be rather tacky. I also didn't like the idea of not being able to try on the ring in it's actual form. I just couldn't visualize any of those being "the one" as it wasn't the actual ring that I would be getting. I knew that I wanted a 2-2.5 center stone but the sales associate tried to talk me down. I don't know why? My fiance ended up purchasing my ring from Morrison Smith and it is fabulous!
I was so unimpressed with Diamonds Direct. I went in with my mother to shop for an engagement ring and couldn't believe Read more...
I was so unimpressed with Diamonds Direct. I went in with my mother to shop for an engagement ring and couldn't believe the lack of choices. I found most of the setting to be rather tacky. I also didn't like the idea of not being able to try on the ring in it's actual form. I just couldn't visualize any of those being "the one" as it wasn't the actual ring that I would be getting. I knew that I wanted a 2-2.5 center stone but the sales associate tried to talk me down. I don't know why? My fiance ended up purchasing my ring from Morrison Smith and it is fabulous! Read less
Services Used: Jewelry
Default vendor profile pic
jlbride08
Wedding:
11/1/2008
5.0/5.0
Their customer service is GREAT! I have tiny pave diamonds on my rings and I noticed one missing a few weeks after we were engaged and when I took it in, they did everything in their power to get it back ASAP. There also isn't a lot of pressure to buy and/or buy bigger. We bought my husband's ring directly from the designer during a showcase and they tweaked it so it was exactly what he wanted.
Their customer service is GREAT! I have tiny pave diamonds on my rings and I noticed one missing a few weeks after we were Read more...
Their customer service is GREAT! I have tiny pave diamonds on my rings and I noticed one missing a few weeks after we were engaged and when I took it in, they did everything in their power to get it back ASAP. There also isn't a lot of pressure to buy and/or buy bigger. We bought my husband's ring directly from the designer during a showcase and they tweaked it so it was exactly what he wanted. Read less
Services Used: Jewelry
Default vendor profile pic
spbride08
Wedding:
10/25/2008
5.0/5.0
It's no surprise that Diamonds Direct has the best reputation in Charlotte. My husband said they were great to work with when he went and picked my engagement ring. He chose a designer ring and then had them customize it for me. Resizing was a breeze, and they'll clean and buff my ring any time I'm in the area. We bought our wedding bands during their Valentine's Day sale. The place was packed, but everyone still got one-on-one attention. Our sales lady let me walk around the store with a diamond wedding band on so that I could decide if it was what I wanted! There were so many beautiful pieces, that it was hard to decide, but we both got exactly what we wanted and got 20% off. The staff are all knowledgeable and friendly, and payment terms are flexible. Everytime we go back for cleaning or service, everyone says hi, asks about the wedding, etc.
It's no surprise that Diamonds Direct has the best reputation in Charlotte. My husband said they were great to work with Read more...
It's no surprise that Diamonds Direct has the best reputation in Charlotte. My husband said they were great to work with when he went and picked my engagement ring. He chose a designer ring and then had them customize it for me. Resizing was a breeze, and they'll clean and buff my ring any time I'm in the area. We bought our wedding bands during their Valentine's Day sale. The place was packed, but everyone still got one-on-one attention. Our sales lady let me walk around the store with a diamond wedding band on so that I could decide if it was what I wanted! There were so many beautiful pieces, that it was hard to decide, but we both got exactly what we wanted and got 20% off. The staff are all knowledgeable and friendly, and payment terms are flexible. Everytime we go back for cleaning or service, everyone says hi, asks about the wedding, etc. Read less
Services Used: Jewelry
Default vendor profile pic
abbride08
Wedding:
10/25/2008
5.0/5.0
This is the best jeweler in Charlotte! They have every price range and every style. Customer service is excellent. My husband said that they were very patient w/him when he went to pick out my e-ring and made him feel very comfortable. They give each ring a lifetime warranty on top of what ever the maker already provides. You also get free cleanings for life and they give discounts of 10 - 20% off often. You even get free jewelery cleaner and a chocolate bar with every purchase!
This is the best jeweler in Charlotte! They have every price range and every style. Customer service is excellent. My Read more...
This is the best jeweler in Charlotte! They have every price range and every style. Customer service is excellent. My husband said that they were very patient w/him when he went to pick out my e-ring and made him feel very comfortable. They give each ring a lifetime warranty on top of what ever the maker already provides. You also get free cleanings for life and they give discounts of 10 - 20% off often. You even get free jewelery cleaner and a chocolate bar with every purchase! Read less
Services Used: Jewelry
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mcbride08
Wedding:
9/27/2008
5.0/5.0
My husband purchased my engagement ring from Diamonds Direct and its where we bought his wedding band. They were remarkably helpful and patient. My husband is very detailed and wanted to ensure that he made the "right" choice for the e-ring. They took the time to answer all his questions and provide the product that fit his needs. When we searched for his wedding band, they again worked closely with us. His ring was difficult to fit and actually had to be re-ordered. I was very impressed by their patience, confidence in the product and willingness to do what it takes to ensure the happiness of their customers.
My husband purchased my engagement ring from Diamonds Direct and its where we bought his wedding band. They were Read more...
My husband purchased my engagement ring from Diamonds Direct and its where we bought his wedding band. They were remarkably helpful and patient. My husband is very detailed and wanted to ensure that he made the "right" choice for the e-ring. They took the time to answer all his questions and provide the product that fit his needs. When we searched for his wedding band, they again worked closely with us. His ring was difficult to fit and actually had to be re-ordered. I was very impressed by their patience, confidence in the product and willingness to do what it takes to ensure the happiness of their customers. Read less
Services Used: Jewelry
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uncbride
Wedding:
8/31/2008
5.0/5.0
I can't say enough wonderful things about this vendor. We worked with Khristina Loving (she's a certified gemologist) and it was awesome. Khristina lived and worked in Baltimore and my then fiance purchased my engagement ring from her when she worked at a different store in MD. About a year later we moved and walked into Diamonds Direct and there she was! She had moved a few months before us and had been living and working in Charlotte! It was so great to be able to give her our business twice! We purchased wedding bands from her and we were beyond pleased. You absolutely cannot beat the pricing as it extremely competitive. They want your business! You absolutely cannot go wrong by making their store your go to for all wedding jewelry needs. Ask for Khristina when you go!!!
I can't say enough wonderful things about this vendor. We worked with Khristina Loving (she's a certified gemologist) and Read more...
I can't say enough wonderful things about this vendor. We worked with Khristina Loving (she's a certified gemologist) and it was awesome. Khristina lived and worked in Baltimore and my then fiance purchased my engagement ring from her when she worked at a different store in MD. About a year later we moved and walked into Diamonds Direct and there she was! She had moved a few months before us and had been living and working in Charlotte! It was so great to be able to give her our business twice! We purchased wedding bands from her and we were beyond pleased. You absolutely cannot beat the pricing as it extremely competitive. They want your business! You absolutely cannot go wrong by making their store your go to for all wedding jewelry needs. Ask for Khristina when you go!!! Read less
Services Used: Jewelry
Default vendor profile pic
mvillebride07
Wedding:
3/10/2007
5.0/5.0
My Husband and I had and continue to have great experiences at Diamond's Direct. They were so helpful and patient when we were first looking at rings, and now that I've had my ring for over a year they have replaced small stones that have fallen out at no charge. They are a great vendor and I would highly recommend them. They have a huge selection to choose from.
My Husband and I had and continue to have great experiences at Diamond's Direct. They were so helpful and patient when we Read more...
My Husband and I had and continue to have great experiences at Diamond's Direct. They were so helpful and patient when we were first looking at rings, and now that I've had my ring for over a year they have replaced small stones that have fallen out at no charge. They are a great vendor and I would highly recommend them. They have a huge selection to choose from. Read less
Services Used: Jewelry
Default vendor profile pic
Anonymous
Wedding:
[Private]
4.8/5.0
With helpful suggestions from my friends, my fiancé went to Diamonds Direct, and the folks there helped him design a beautiful, vintage-inspired engagement ring. I could not have picked out a better ring! We returned to buy our wedding bands, and the saleswoman was very knowledgeable and spent a lot of time working with us to make sure we got exactly what we were looking for. I'd recommend them to anyone!
With helpful suggestions from my friends, my fiancé went to Diamonds Direct, and the folks there helped him design a Read more...
With helpful suggestions from my friends, my fiancé went to Diamonds Direct, and the folks there helped him design a beautiful, vintage-inspired engagement ring. I could not have picked out a better ring! We returned to buy our wedding bands, and the saleswoman was very knowledgeable and spent a lot of time working with us to make sure we got exactly what we were looking for. I'd recommend them to anyone! Read less
Services Used: Jewelry
Default vendor profile pic
Anonymous
Wedding:
[Private]
5.0/5.0
The service you receive at Diamonds Direct is awesome. Great people work there and they really are willing to work with you. When I went there with my fiance to pick out my wedding band our representative took the time to listen to what I wanted and she provided with me several good options. The one we decided on was a very good deal and it was exactly what I wanted. I was very pleased.
The service you receive at Diamonds Direct is awesome. Great people work there and they really are willing to work with Read more...
The service you receive at Diamonds Direct is awesome. Great people work there and they really are willing to work with you. When I went there with my fiance to pick out my wedding band our representative took the time to listen to what I wanted and she provided with me several good options. The one we decided on was a very good deal and it was exactly what I wanted. I was very pleased. Read less
Services Used: Jewelry
Default vendor profile pic
Anonymous
Wedding:
[Private]
1.9/5.0
Visited this location, was unhappy with the sales person and even more unhappy with the prices. Spent 10k at another independent jeweler - would not bother going back.
They spend an exorbitant amount on advertising - I now see how they pay for it. I would definitely look elsewhere.
Visited this location, was unhappy with the sales person and even more unhappy with the prices. Spent 10k at another Read more...
Visited this location, was unhappy with the sales person and even more unhappy with the prices. Spent 10k at another independent jeweler - would not bother going back.
They spend an exorbitant amount on advertising - I now see how they pay for it. I would definitely look elsewhere. Read less
Services Used: Jewelry

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4521 Sharon Road, Suite 101, Charlotte, NC 28211 See On Map
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