130x130 sq 1444147298831 untitled

Flair Boston

Boston , MA
CONTACT US
CONTACT US

LOCATION

140 Newbury Street, Suite 202
Boston, MA 02116 US (map)

PHONE

617-247-2828

WEBSITE

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ABOUT US

ABOUT FLAIR
Flair is the go to destination for wedding gowns and bridesmaids' dresses in Boston. We carry a careflly curated selection of bridal gowns, bridesmaid dresses, and... Read more
ABOUT FLAIR
Flair is the go to destination for wedding gowns and bridesmaids' dresses in Boston. We carry a careflly curated selection of bridal gowns, bridesmaid dresses, and accessories that appeal to the “Boston Bride” and her bridal party.
BRIDESMAIDS
Flair stands apart by identifying a niche often overlooked: the bridesmaids. Frustrated with the lack of variety and style of bridesmaid dress selections, brides are responding to Flair’s collection of modern, sophisticated, and original dresses from couture designers Jenny Yoo, Coren Moore, Lynn Lugo, Siri, and Anna Elyse.
BRIDAL
Flair has carefully built our bridal collection keeping in mind the firm belief that every bride deserves an upscale, personalized shopping experience and a high quality gown, no matter her budget. Flair brides can expect to shop for gorgeous, couture gowns in a comfortable environment, with a dedicated consultant helping every step of the way. We are proud to carry the Amy Kuschel, Hayley Paige, Blush by Hayley Paige, Willowby by Watters, Aria, Tara Keely, Bluethread, Coren Moore, Jenny Yoo, Siri, Anna Elyse, Theia and Nicole Miller bridal lines, all for $3,000 or less.
EXPERIENCE
Flair provides every customer with a unique and positive shopping experience by offering an intimate and upscale environment to view wedding dresses in modern silhouettes, luscious fabrics and trend-setting colors. With an emphasis on individualized attention, Flair staff avoids high-pressure sales techniques, instead relying on the quality of the line and the specific needs of the bride and her maids to guide the relationship.
ACCESSORIES
Known for attention to detail, Flair also offers accessories – jewelry, sashes, bridal belts, shoes, and veils – from different designers, to compliment any bride’s vision of her special day. We carry many accessories in our store and welcome accessories appointments.

We also carry veils, headpieces, jewelry, men’s accessories, stationery, bridal party gifts and more at our online store, Frills by Flair.
ATTENTION
From the initial appointment to the delivery of the dresses, Flair bridesmaids are treated with respect, courtesy and unparalleled customer service. Shopping at Flair is an experience every bridal party should have. Read less
Dress & Attire

PHOTOS

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INFO FOR DRESS & ATTIRE

Who do you provide services for?
Bride, Bridesmaids, Flower Girls
Which of the following items do you offer?
Jewelry, Veils

REVIEWS

4.9
out of 5.0
4.9/5.0
4.9/5.0
4.9/5.0
4.8/5.0
4.9/5.0
Sort by
Default vendor profile pic
Private User
Wedding:
12/10/2016
5.0/5.0
Flair was the first place I went to in search of my wedding gown. Lauren helped me during my appointment and I cant say enough about the amazing attention to detail and thoughtfullness she provided. She responded to all my emails before and after my appointment quickly . The appointment was only 1 hour but she was so organized and pre-selected dressess that she thought would work. I fell in love with the second dress I tried on and purchased it that day!! I am going back there to look at dressess for my bridesmaids. Couldn't give Flair and Lauren enough praise they were awesome!!!
Flair was the first place I went to in search of my wedding gown. Lauren helped me during my appointment and I cant say Read more...
Flair was the first place I went to in search of my wedding gown. Lauren helped me during my appointment and I cant say enough about the amazing attention to detail and thoughtfullness she provided. She responded to all my emails before and after my appointment quickly . The appointment was only 1 hour but she was so organized and pre-selected dressess that she thought would work. I fell in love with the second dress I tried on and purchased it that day!! I am going back there to look at dressess for my bridesmaids. Couldn't give Flair and Lauren enough praise they were awesome!!! Read less
Services Used: Dress & Attire
Default vendor profile pic
Christine
Wedding:
10/31/2015
5.0/5.0
I found Flair as a result of hunting for a specific dress I had seen online. I assumed my online search had turned up the dress I would wear, and simply looked around for a bridal shop that carried it. I went into Flair with my mother and a friend one night after work and met with Jaime. I told her the dress I was looking for, assumed that would be the one I’d purchase, and I’d be on my way. I tried it on and thought it was “fine”. I didn’t know how it was supposed to feel when I found “the dress”, and when I mentioned settling on the one I thought was “fine”, she encouraged me to sleep on it because she could tell I didn’t really love it. Instead of taking an easy sale and having a bride who was less than thrilled with her gown, Jaime was patient, attentive, thoughtful, and never ever pushy. I went home, decided the dress wasn’t for me, and eventually scheduled another appointment. On my second visit, Jaime was patient and forgiving as I tried on a multitude of different styles before finding the one I truly loved. I never had second thoughts, never a single regret about the dress I chose. At each appointment, my Flair consultant made me feel like I was her only client (even though I knew that was far from true). She answered every email with what seemed like was a smile on the other end of the keyboard, and I never felt like a nuisance with all of my questions. Flair pointed me in the direction of an amazing tailor (All Fit Tailoring), and to top it off they brought my accessories over there for me when I couldn’t make the trip myself. It doesn’t get much better than that. For me, the idea of wedding dress shopping sounded as much fun as bikini shopping, but the team at Flair made it anything but. Working with them was a true pleasure, and I was able to choose a dress that fit my style, body type, personality, and wedding. I felt beautiful on my wedding day, and most importantly, I felt like myself.
I found Flair as a result of hunting for a specific dress I had seen online. I assumed my online search had turned up the Read more...
I found Flair as a result of hunting for a specific dress I had seen online. I assumed my online search had turned up the dress I would wear, and simply looked around for a bridal shop that carried it. I went into Flair with my mother and a friend one night after work and met with Jaime. I told her the dress I was looking for, assumed that would be the one I’d purchase, and I’d be on my way. I tried it on and thought it was “fine”. I didn’t know how it was supposed to feel when I found “the dress”, and when I mentioned settling on the one I thought was “fine”, she encouraged me to sleep on it because she could tell I didn’t really love it. Instead of taking an easy sale and having a bride who was less than thrilled with her gown, Jaime was patient, attentive, thoughtful, and never ever pushy. I went home, decided the dress wasn’t for me, and eventually scheduled another appointment. On my second visit, Jaime was patient and forgiving as I tried on a multitude of different styles before finding the one I truly loved. I never had second thoughts, never a single regret about the dress I chose. At each appointment, my Flair consultant made me feel like I was her only client (even though I knew that was far from true). She answered every email with what seemed like was a smile on the other end of the keyboard, and I never felt like a nuisance with all of my questions. Flair pointed me in the direction of an amazing tailor (All Fit Tailoring), and to top it off they brought my accessories over there for me when I couldn’t make the trip myself. It doesn’t get much better than that. For me, the idea of wedding dress shopping sounded as much fun as bikini shopping, but the team at Flair made it anything but. Working with them was a true pleasure, and I was able to choose a dress that fit my style, body type, personality, and wedding. I felt beautiful on my wedding day, and most importantly, I felt like myself. Read less
Services Used: Dress & Attire
Default vendor profile pic
Taylor
Wedding:
9/12/2015
5.0/5.0
The team at Flair is outstanding!

Their location on Newbury Street is welcoming and gorgeous. Owner, Stacey, and her team treated me like royalty from the first appointment. Their kindness, patience and passion to help me find the right dress was priceless. My dress is just PERFECT (I'm slightly obsessed with it)!

If you're looking to find an A- Team of vendors... FLAIR should be at the top of the list.
The team at Flair is outstanding!

Their location on Newbury Street is welcoming and gorgeous. Owner, Stacey, and Read more...
The team at Flair is outstanding!

Their location on Newbury Street is welcoming and gorgeous. Owner, Stacey, and her team treated me like royalty from the first appointment. Their kindness, patience and passion to help me find the right dress was priceless. My dress is just PERFECT (I'm slightly obsessed with it)!

If you're looking to find an A- Team of vendors... FLAIR should be at the top of the list. Read less
Services Used: Dress & Attire
Default vendor profile pic
Lauren
Wedding:
8/22/2015
4.5/5.0
Found my wedding dress at Flair. Excellent customer service -- they sent the dress along to me in Chicago. I love the Nicole Miller line, which is why I went. Thanks guys!
Found my wedding dress at Flair. Excellent customer service -- they sent the dress along to me in Chicago. I love the Read more...
Found my wedding dress at Flair. Excellent customer service -- they sent the dress along to me in Chicago. I love the Nicole Miller line, which is why I went. Thanks guys! Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
Recently Married
5.0/5.0
I had a wonderful experience at Flair. The women at the store were super supportive and friendly. I found my dream dress at Flair and they seemed just as excited as I was. The dresses are very affordable and the boutique is low key and the opposite of the other stuffy bridal salons I visited. Flair also came to my rescue when a week before my wedding, I realized my veil was the wrong color (I had gotten it from Etsy). They squeezed me in, found my the perfect veil and made sure it got to me in time. I could not be happier with my experience.
I had a wonderful experience at Flair. The women at the store were super supportive and friendly. I found my dream dress Read more...
I had a wonderful experience at Flair. The women at the store were super supportive and friendly. I found my dream dress at Flair and they seemed just as excited as I was. The dresses are very affordable and the boutique is low key and the opposite of the other stuffy bridal salons I visited. Flair also came to my rescue when a week before my wedding, I realized my veil was the wrong color (I had gotten it from Etsy). They squeezed me in, found my the perfect veil and made sure it got to me in time. I could not be happier with my experience. Read less
Services Used: Dress & Attire
Default vendor profile pic
Cait
Wedding:
7/21/2015
5.0/5.0
I don't even know how to describe how wonderful it was to shop for my dress at Flair with Stacey Kraft. As soon as we walked in, I knew that this was the salon where I'd find my dress. The selection is small, but no dress is the same. When you go somewhere like David's Bridal, you tend to see what looks like the same dress over and over again. It makes the inventory look large, but there's actually not much there. Flair is the opposite. Each dress is hand-selected by the staff for its unique qualities, and no two are anything alike! You WILL find your dress here, I promise!

Stacey was fantastic. From the first words I spoke, she remembered everything about me, and our email correspondances have always been more like I'm talking to a professional friend. She never has to be reminded of anything, and she must have a hundred brides! It's wonderful that she makes you feel like you're the only one she's helping. Stacey listened to everything that I said I wanted, and the first dress that she pulled was the one that I wound up choosing. It was a one-of-a-kind design by a small company called Blue Thread Bridal, and I immediately loved it. I took a night to sleep on it and came back two days later to buy it. Stacey fit my circumstances easily. She managed to get a gorgeous dress fitted and sewn perfectly with her bride living in London! (I was in my Master's program). I can't recommend Flair enough. Brides everywhere (not just Boston), if you're tired of expensive and unoriginal dresses, go see Stacey at Flair!
I don't even know how to describe how wonderful it was to shop for my dress at Flair with Stacey Kraft. As soon as we Read more...
I don't even know how to describe how wonderful it was to shop for my dress at Flair with Stacey Kraft. As soon as we walked in, I knew that this was the salon where I'd find my dress. The selection is small, but no dress is the same. When you go somewhere like David's Bridal, you tend to see what looks like the same dress over and over again. It makes the inventory look large, but there's actually not much there. Flair is the opposite. Each dress is hand-selected by the staff for its unique qualities, and no two are anything alike! You WILL find your dress here, I promise!

Stacey was fantastic. From the first words I spoke, she remembered everything about me, and our email correspondances have always been more like I'm talking to a professional friend. She never has to be reminded of anything, and she must have a hundred brides! It's wonderful that she makes you feel like you're the only one she's helping. Stacey listened to everything that I said I wanted, and the first dress that she pulled was the one that I wound up choosing. It was a one-of-a-kind design by a small company called Blue Thread Bridal, and I immediately loved it. I took a night to sleep on it and came back two days later to buy it. Stacey fit my circumstances easily. She managed to get a gorgeous dress fitted and sewn perfectly with her bride living in London! (I was in my Master's program). I can't recommend Flair enough. Brides everywhere (not just Boston), if you're tired of expensive and unoriginal dresses, go see Stacey at Flair! Read less
Services Used: Dress & Attire
Default vendor profile pic
Elizabeth
Wedding:
7/18/2015
5.0/5.0
This was the first shop I went to on a day of dress shopping. After the full day of shopping last fall (during which I was totally overwhelmed by my mom and bridesmaids) I knew I would go back to Flair. Stacey was a delight to work with, I loved the style of dresses they stocked, and for me, the smaller selection made it much less overwhelming. It was easy to schedule a second trip - I tried on a dress I liked during the first go round, but wasn't sure about it. Stacey was then kind enough to pull a few more dresses and in it was the one. It wasn't at all what I thought I would end up with, but I loved it and felt so beautiful on my wedding day! =) I'm so happy she found it.

Bonus, I was nervous about going to Newbury St for a dress, but the store is stocked with reasonably priced dresses! (I think they top out ~$3K)
This was the first shop I went to on a day of dress shopping. After the full day of shopping last fall (during which I was Read more...
This was the first shop I went to on a day of dress shopping. After the full day of shopping last fall (during which I was totally overwhelmed by my mom and bridesmaids) I knew I would go back to Flair. Stacey was a delight to work with, I loved the style of dresses they stocked, and for me, the smaller selection made it much less overwhelming. It was easy to schedule a second trip - I tried on a dress I liked during the first go round, but wasn't sure about it. Stacey was then kind enough to pull a few more dresses and in it was the one. It wasn't at all what I thought I would end up with, but I loved it and felt so beautiful on my wedding day! =) I'm so happy she found it.

Bonus, I was nervous about going to Newbury St for a dress, but the store is stocked with reasonably priced dresses! (I think they top out ~$3K) Read less
Services Used: Dress & Attire
Default vendor profile pic
Nhu
Wedding:
6/27/2015
5.0/5.0
I got my wedding dress at Flair. They're one of the few vendors that carries Tara Keely by Lazaro. I tried on my dress, loved it, and bought it within 30 minutes. I even got a discount as there was a trunk show that weekend. Stacey assisted me with my purchase and she is great. The other individuals in the store are also great, happy, and helpful. They are very communicative which is also wonderful. I did ask to order a size down a day after Stacey placed the order, which I know you can't do. I wish I had gone with my gut and ordered a size down as I did end up spending a heft number on alterations/taking the dress in which could have been avoided if I went with my gut feeling. But, better safe than sorry with these things and in the end, the dress looked great and I received great service.
I got my wedding dress at Flair. They're one of the few vendors that carries Tara Keely by Lazaro. I tried on my dress, Read more...
I got my wedding dress at Flair. They're one of the few vendors that carries Tara Keely by Lazaro. I tried on my dress, loved it, and bought it within 30 minutes. I even got a discount as there was a trunk show that weekend. Stacey assisted me with my purchase and she is great. The other individuals in the store are also great, happy, and helpful. They are very communicative which is also wonderful. I did ask to order a size down a day after Stacey placed the order, which I know you can't do. I wish I had gone with my gut and ordered a size down as I did end up spending a heft number on alterations/taking the dress in which could have been avoided if I went with my gut feeling. But, better safe than sorry with these things and in the end, the dress looked great and I received great service. Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
Recently Married
4.3/5.0
The ladies at Flair were lovely. My only comment would be they don't help you into the dresses. This is not a problem at all, it is just a quirk. The dresses are beautiful and in a good price range.
The ladies at Flair were lovely. My only comment would be they don't help you into the dresses. This is not a problem at Read more...
The ladies at Flair were lovely. My only comment would be they don't help you into the dresses. This is not a problem at all, it is just a quirk. The dresses are beautiful and in a good price range. Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
Recently Married
4.8/5.0
I had a great experience buying my wedding dress at Flair! I worked with Natalie who really listened to what I was looking for and who pulled multiple dresses that I could have seen myself wearing. Flair does not have a huge selection of wedding dresses, but it has a beautiful, well curated selection of gowns for brides who want something more unique at a reasonable price point.

I was planning a small morning ceremony and brunch and Natalie really embraced the non-traditional nature of our event and ultimately helped guide me to a beautiful lace Amy Kuschel knee-length dress. The ordering process was easy and when the dress came in (two weeks earlier than expected), I was shocked to learn I only needed to do a final strap alteration- otherwise it fit perfectly!

Flair offers and intimate and personal shopping experience and they have great follow-up communication. I didn't have a bridal party, but if I did I certainly would have used them for bridesmaid dresses as they have beautiful options!
I had a great experience buying my wedding dress at Flair! I worked with Natalie who really listened to what I was looking Read more...
I had a great experience buying my wedding dress at Flair! I worked with Natalie who really listened to what I was looking for and who pulled multiple dresses that I could have seen myself wearing. Flair does not have a huge selection of wedding dresses, but it has a beautiful, well curated selection of gowns for brides who want something more unique at a reasonable price point.

I was planning a small morning ceremony and brunch and Natalie really embraced the non-traditional nature of our event and ultimately helped guide me to a beautiful lace Amy Kuschel knee-length dress. The ordering process was easy and when the dress came in (two weeks earlier than expected), I was shocked to learn I only needed to do a final strap alteration- otherwise it fit perfectly!

Flair offers and intimate and personal shopping experience and they have great follow-up communication. I didn't have a bridal party, but if I did I certainly would have used them for bridesmaid dresses as they have beautiful options! Read less
Services Used: Dress & Attire

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140 Newbury Street, Suite 202, Boston, MA 02116 See On Map
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