About Focal Point StudiosA hobby that "raged out of control" is how Jayson Hencheroff describes his entry in the engaging, enjoyable and sometimes operatic world of portraiture and wedding photography. In addition to his uncanny ability to make babies smile and family pets all look in the same direction, Jayson is known for telling compelling stories through his photographs. He enjoys getting to know clients, teasing out their individual characteristics and transforming their unique personalities into images.
Jayson lives in Prince George with his wife Stefanie and their beloved but naughty labrador cross Ella. Citing the distinct seasons and friendly nature of the young city, Jayson praises Prince George as an excellent place to create images - and threatens to poorly light anyone who disagrees with him. After managing Focal Point Studios for several years, Jayson purchased the business in 1990 and moved it to its present park-like location in 1994.
Jayson is an accredited member of the Professional Photographers of Canada (PPOC) and belongs to the Professional Photographers Association of British Columbia (PPABC). He also belongs to the World Rock, Paper, Scissors Society but he assumes this has no bearing on his photographic work.
In addition to his individual customers, Jayson's commercial clients include CN Rail, Finning Canada, Prince George Chamber of Commerce, BC Housing, Worksafe BC, PG Surg Med, The College of New Caledonia, Carrier Sekani Family Services, Dean Mason & Co. and the Prince George Construction Association. He also donates his time and talents to the Canadian Red Cross.
Viewing the world as a string of potential images, Jayson is always testing his abilities, upgrading his skills and exploring new photographic challenges. He hopes to expand his repertoire to include more travel photography and is confident he will master the Rubik's cube by the end of the year (though Stefanie has been known to rearrange the stickers on him).
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