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Gabriella New York Bridal Salon

New York , NY
CONTACT US
CONTACT US

LOCATION

155 Wooster st. , Unit 3W
New York, NY 10012 US (map)

PHONE

212-206-1915

WEBSITE

View website
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ABOUT US

The belief at Gabriella New York is that shopping for a wedding gown should be memorable, personal and genuinely enjoyable. The gracious and knowledgeable sales staff will work with each... Read more
The belief at Gabriella New York is that shopping for a wedding gown should be memorable, personal and genuinely enjoyable. The gracious and knowledgeable sales staff will work with each bride in the intimate and relaxed boutique to help select the perfect gown for each individual. The assortment of beautiful couture gowns, veils and headpieces is unique to Gabriella New York and cannot be found anywhere else in Manhattan. Read less
Dress & Attire

PHOTOS

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INFO FOR DRESS & ATTIRE

Who do you provide services for?
Bride
What accessories do you provide?
Hair Accessories, Jewelry, Shoes, Veils

REVIEWS

4.4
out of 5.0
4.4/5.0
4.5/5.0
4.4/5.0
4.4/5.0
4.5/5.0
Sort by
Default vendor profile pic
Katie
Wedding:
8/22/2015
5.0/5.0
I went into Gabriella with an idea of what I wanted, and my stylist helped me find amazing choices that fit with that vision! They have a great selection (Legends by Romona Keveza is my absolute favorite - look at her especially if you have a pear-shaped silhouette like me and want to feel like a classy princess) as well. Beautiful store on the LES with very friendly help. I mentioned that there was a dress I liked by Romona that they didn't have (because it is from several year ago), and the stylist told me they could still order it for me! Great, friendly service at a very nice boutique with great selections!
I went into Gabriella with an idea of what I wanted, and my stylist helped me find amazing choices that fit with that Read more...
I went into Gabriella with an idea of what I wanted, and my stylist helped me find amazing choices that fit with that vision! They have a great selection (Legends by Romona Keveza is my absolute favorite - look at her especially if you have a pear-shaped silhouette like me and want to feel like a classy princess) as well. Beautiful store on the LES with very friendly help. I mentioned that there was a dress I liked by Romona that they didn't have (because it is from several year ago), and the stylist told me they could still order it for me! Great, friendly service at a very nice boutique with great selections! Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
Recently Married
2.0/5.0
I bought my dress at Gabriella and thought the selection was well chosen and my bridal consultant was wonderful. She really listened to me and provided be with skilled service. The dresses are pricey and beautiful.
However after I brought my dress the service became appalling. They say they cap alterations at $800, which is what they billed me for. I was surprised as I only needed hemming and slight details and had 2 fittings (they do business with Slate, by the way). When I asked for the itemized receipt they billed me for something I decided not to do on my 2nd fitting ( add a trim) and charged me insane prices for simple things: $50 for 2 lingerie snaps (my mom paid $6 at our local tailor to have this done) and $200 for pressing and packing, something normally done as a complimentary gesture for your service. It seemed like they padded my bill to get it up to $800. When I fronted them, they were slow to charge me for the service I actually did get, and required me to send a few emails of complaint. What was really disappointing about all this was that I spent nearly $5,000 on a dress, and felt like I was nickel and dimed.
I work in the service industry and when someone spends a lot of money on a nice dinner, I usually pick up dessert.

My advice: buy your dress here and take it elsewhere for alterations.
I bought my dress at Gabriella and thought the selection was well chosen and my bridal consultant was wonderful. She Read more...
I bought my dress at Gabriella and thought the selection was well chosen and my bridal consultant was wonderful. She really listened to me and provided be with skilled service. The dresses are pricey and beautiful.
However after I brought my dress the service became appalling. They say they cap alterations at $800, which is what they billed me for. I was surprised as I only needed hemming and slight details and had 2 fittings (they do business with Slate, by the way). When I asked for the itemized receipt they billed me for something I decided not to do on my 2nd fitting ( add a trim) and charged me insane prices for simple things: $50 for 2 lingerie snaps (my mom paid $6 at our local tailor to have this done) and $200 for pressing and packing, something normally done as a complimentary gesture for your service. It seemed like they padded my bill to get it up to $800. When I fronted them, they were slow to charge me for the service I actually did get, and required me to send a few emails of complaint. What was really disappointing about all this was that I spent nearly $5,000 on a dress, and felt like I was nickel and dimed.
I work in the service industry and when someone spends a lot of money on a nice dinner, I usually pick up dessert.

My advice: buy your dress here and take it elsewhere for alterations. Read less
Services Used: Dress & Attire
Gabriella New York Bridal Salon responded with the following comments:

We are very sorry to hear that you are unhappy with your alterations experience. It is always our top priority to make every bride feel comfortable and at ease during the entire gown buying experience, especially during the fittings process. We are very clear in our contract that alterations are a separate fee. For this beaded sheath gown, we capped the fee at $795. In the end we charged less than the $795 cap as an accommodation since there was some confusion over pricing. We sincerely apologize for any inconvenience.
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Dara
Wedding:
10/3/2014
4.6/5.0
We picked Gabriella because it was the only salon I was interested in going to that was open on Father's Day. We planned our wedding in under 6 months, so we were in a bit of a time crunch and Father's Day was the only time my sister and mother could both make it. I was very nervous about picking a wedding gown, but Matthew really helped to put me at ease and find the perfect gown. I tried on 12, but we all knew the 2nd one would be it. I felt very comfortable at the salon, which is beautiful. Matthew measured me so perfectly that I didn't need any other adjustments to my dress other then the hem and bustle. This was good because scheduling fittings was a bit annoying. They didn't have a consistent person for me to deal with for scheduling, and it was difficult for them to work around my work schedule. I wish I had just gone directly to the tailor, who was AWESOME. He ended up bringing me to his new location on my final fitting (the evening before my wedding) so he could sew in the bustle. He was so great he even fixed my bridesmaid's (who was there with me) dress too. If you need tailoring you should use Alteration Specialists of NY. He held our dresses over night and they were ready and perfect first thing in the morning to be picked up. The folks at Gabriella are very professional and nice, it just would've been nice if one person was dedicated to my account.
We picked Gabriella because it was the only salon I was interested in going to that was open on Father's Day. We planned Read more...
We picked Gabriella because it was the only salon I was interested in going to that was open on Father's Day. We planned our wedding in under 6 months, so we were in a bit of a time crunch and Father's Day was the only time my sister and mother could both make it. I was very nervous about picking a wedding gown, but Matthew really helped to put me at ease and find the perfect gown. I tried on 12, but we all knew the 2nd one would be it. I felt very comfortable at the salon, which is beautiful. Matthew measured me so perfectly that I didn't need any other adjustments to my dress other then the hem and bustle. This was good because scheduling fittings was a bit annoying. They didn't have a consistent person for me to deal with for scheduling, and it was difficult for them to work around my work schedule. I wish I had just gone directly to the tailor, who was AWESOME. He ended up bringing me to his new location on my final fitting (the evening before my wedding) so he could sew in the bustle. He was so great he even fixed my bridesmaid's (who was there with me) dress too. If you need tailoring you should use Alteration Specialists of NY. He held our dresses over night and they were ready and perfect first thing in the morning to be picked up. The folks at Gabriella are very professional and nice, it just would've been nice if one person was dedicated to my account. Read less
Services Used: Dress & Attire
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Lynn
Wedding:
6/28/2014
0.0/5.0
My daughter wanted a Jenny Packham gown and salons in NJ do not carry that designer. We knew to order way in advance to avoid any problems. The gown was ordered in March 2013 for a June 2014 wedding. The dress was delivered to my house a week before Christmas 2013. My daughter couldn't wait to try it on and that is when we discovered to our horror that it was ordered in the wrong size. Much emailing and calling and we were finally told a new dress would be ordered and it would arrive in March. We were skeptical since the first dress took 9 months. March comes and goes and no dress. More emails and calls, more promises. The dress finally arrives in April. The alterations were a nightmare. The second fitting nothing was done to the dress except for the cups to be sewn in backwards. The final fitting before the wedding the seamstress was no where to be found along with the dress. We had to make another trip into the city a week before the wedding. All of this made what should have been a wonderful time for my daughter an extremely stressful one. In additon to all the problems the salon held a contest on Instagram and told my daughter she won a sketch of herself in her dress. We never received it even after inquiring about it several times. Once you buy the dress the customer service, which is sketchy to begin with, is nonexistent. No one greets you when you enter the salon and we certainly were never offered any wine, just alot of excuses!
My daughter wanted a Jenny Packham gown and salons in NJ do not carry that designer. We knew to order way in advance to Read more...
My daughter wanted a Jenny Packham gown and salons in NJ do not carry that designer. We knew to order way in advance to avoid any problems. The gown was ordered in March 2013 for a June 2014 wedding. The dress was delivered to my house a week before Christmas 2013. My daughter couldn't wait to try it on and that is when we discovered to our horror that it was ordered in the wrong size. Much emailing and calling and we were finally told a new dress would be ordered and it would arrive in March. We were skeptical since the first dress took 9 months. March comes and goes and no dress. More emails and calls, more promises. The dress finally arrives in April. The alterations were a nightmare. The second fitting nothing was done to the dress except for the cups to be sewn in backwards. The final fitting before the wedding the seamstress was no where to be found along with the dress. We had to make another trip into the city a week before the wedding. All of this made what should have been a wonderful time for my daughter an extremely stressful one. In additon to all the problems the salon held a contest on Instagram and told my daughter she won a sketch of herself in her dress. We never received it even after inquiring about it several times. Once you buy the dress the customer service, which is sketchy to begin with, is nonexistent. No one greets you when you enter the salon and we certainly were never offered any wine, just alot of excuses! Read less
Services Used: Dress & Attire
Default vendor profile pic
Alexis
Wedding:
6/21/2014
4.0/5.0
My shopping experience at Gabriella was extremely pleasant. I worked with Carleen, who was so friendly and worked with me to find the perfect Angel Sanchez dress. The store is so beautiful and calm, especially when compared to the madhouse that is Kleinfeld's. I had been to 4 other salons and this was by far the most pleasant shopping experience. The store is a bright SoHo loft and the dresses are primarily unique from a few designers, not the tacky cupcakey dresses you see at so many other salons.

However, like many other reviewers my experience with alterations was not great. First, my measurements were taken and I was told that I would get a size 12 dress. I thought it was odd because I wear a street size 4-6, but thought maybe the designer ran small. Then, I got an email saying that I would actually need a size 10 dress instead. When the dress finally came in, it was a size... 12. Needless to say, they had to take the dress in at least 1-2 inches on each side and completely rework the pattern.

I had 3 fitting appointments and they were running behind schedule on 2 of them. They only do fittings on Wednesdays and often get booked a month in advance, so I had to take PTO all 3 times to make afternoon appointments. On multiple occasions, Kiki, the in-house woman who seems to do all of the alterations, asked if I lost weight since the dress was too big. I hadn't lost any weight so I didn't like that she seemed to be making excuses. During one fitting, they misplaced my bridal sash. On the final fitting, the dress was a little big but I was told that steaming it would make it lay flatter. Upon picking the dress up after steaming, my mother in law told me that it was still too big and I ended up getting about another inch taken in the day before the wedding. After all of the alterations, I paid the flat fee.

I would recommend Gabriella for shopping, but go elsewhere for alterations.
My shopping experience at Gabriella was extremely pleasant. I worked with Carleen, who was so friendly and worked with me Read more...
My shopping experience at Gabriella was extremely pleasant. I worked with Carleen, who was so friendly and worked with me to find the perfect Angel Sanchez dress. The store is so beautiful and calm, especially when compared to the madhouse that is Kleinfeld's. I had been to 4 other salons and this was by far the most pleasant shopping experience. The store is a bright SoHo loft and the dresses are primarily unique from a few designers, not the tacky cupcakey dresses you see at so many other salons.

However, like many other reviewers my experience with alterations was not great. First, my measurements were taken and I was told that I would get a size 12 dress. I thought it was odd because I wear a street size 4-6, but thought maybe the designer ran small. Then, I got an email saying that I would actually need a size 10 dress instead. When the dress finally came in, it was a size... 12. Needless to say, they had to take the dress in at least 1-2 inches on each side and completely rework the pattern.

I had 3 fitting appointments and they were running behind schedule on 2 of them. They only do fittings on Wednesdays and often get booked a month in advance, so I had to take PTO all 3 times to make afternoon appointments. On multiple occasions, Kiki, the in-house woman who seems to do all of the alterations, asked if I lost weight since the dress was too big. I hadn't lost any weight so I didn't like that she seemed to be making excuses. During one fitting, they misplaced my bridal sash. On the final fitting, the dress was a little big but I was told that steaming it would make it lay flatter. Upon picking the dress up after steaming, my mother in law told me that it was still too big and I ended up getting about another inch taken in the day before the wedding. After all of the alterations, I paid the flat fee.

I would recommend Gabriella for shopping, but go elsewhere for alterations. Read less
Services Used: Dress & Attire
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Vanessa
Wedding:
5/4/2014
4.8/5.0
This is your true, full service salon. I had a unique gown shopping experience that started with a special request. In a gist -- the process of finding, photographing, ordering, tailoring, accessorizing, and getting feedback about my gown-- all great at Gabriella. I worked with superstars Matthew, Cody, Kiki, and Melanie.

I began looking for my gown on blogs since I wanted a specific style: tea-length, simple, elegant. Online, I came across a gorgeous gown named "Nymph" by UK designer Jenny Packham-- loved it! It was tricky to get in the US, so I checked out great salons in NYC that specialize in tea-length gowns. Nothing was as airy and dreamy as Nymph. I found this quality common to other gowns that were only available in the UK, where the tea-length is more popular.

Gabriella Bridal is one of a few local salons that carry JP. I spoke with others and they couldn't get me a fitting for Nymph in particular. From my first email to Matthew, he was positive, professional, and helpful. He arranged to get a sample on loan from London. He was also a great advisor about timing -- JP gowns need good lead time, and he was honest about when I had time to shop around and when it was ideal to order.

Also, the Gabriella team was patient-- I was an indecisive bride-to-be! E.g. once I asked to come in between fittings just because I wanted to try on my gown with 4 different pairs of shoes before choosing THE pair. Again, Matthew was super friendly -- he enjoyed checking out the shoes and gave great feedback. No one ever made me feel like I was asking for too much. My seamstress was Kiki with assistant Melanie. They listened to what I wanted and gave great feedback when I asked about alterations that they believed would make it less flattering (i.e where the hem of my dress might fall).

My dress came out gorgeous-- very "old Hollywood," so many compliments received! I only wish I can wear it again...thanks to its airy tea-length style, I might be able to :)
This is your true, full service salon. I had a unique gown shopping experience that started with a special request. In a Read more...
This is your true, full service salon. I had a unique gown shopping experience that started with a special request. In a gist -- the process of finding, photographing, ordering, tailoring, accessorizing, and getting feedback about my gown-- all great at Gabriella. I worked with superstars Matthew, Cody, Kiki, and Melanie.

I began looking for my gown on blogs since I wanted a specific style: tea-length, simple, elegant. Online, I came across a gorgeous gown named "Nymph" by UK designer Jenny Packham-- loved it! It was tricky to get in the US, so I checked out great salons in NYC that specialize in tea-length gowns. Nothing was as airy and dreamy as Nymph. I found this quality common to other gowns that were only available in the UK, where the tea-length is more popular.

Gabriella Bridal is one of a few local salons that carry JP. I spoke with others and they couldn't get me a fitting for Nymph in particular. From my first email to Matthew, he was positive, professional, and helpful. He arranged to get a sample on loan from London. He was also a great advisor about timing -- JP gowns need good lead time, and he was honest about when I had time to shop around and when it was ideal to order.

Also, the Gabriella team was patient-- I was an indecisive bride-to-be! E.g. once I asked to come in between fittings just because I wanted to try on my gown with 4 different pairs of shoes before choosing THE pair. Again, Matthew was super friendly -- he enjoyed checking out the shoes and gave great feedback. No one ever made me feel like I was asking for too much. My seamstress was Kiki with assistant Melanie. They listened to what I wanted and gave great feedback when I asked about alterations that they believed would make it less flattering (i.e where the hem of my dress might fall).

My dress came out gorgeous-- very "old Hollywood," so many compliments received! I only wish I can wear it again...thanks to its airy tea-length style, I might be able to :) Read less
Services Used: Dress & Attire
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Kelci
Wedding:
11/30/2013
5.0/5.0
Gabriella saved the day for my wedding. I had a horrible wedding dress experience at another bridal shop (will remain unnamed because I am a nice person). After purchasing a $7500 dress from the other shop and having them ruin it, I came to Gabriella 3 months before my wedding in a panic. They not only reassured me but got in touch with the designer himself of my dress to express what happened. He did not even charge me a rush to do the dress and I was able to get my fittings done at the designer's shop. I went back to purchase my veil and my headpiece from Gabriella. The girls are the sweetest at the shop and unlike other places, want you to feel gorgeous in the dress that is perfect for you regardless of the price tag. I would recommend them to anyone in NY looking for a personal and caring experience.
Gabriella saved the day for my wedding. I had a horrible wedding dress experience at another bridal shop (will remain Read more...
Gabriella saved the day for my wedding. I had a horrible wedding dress experience at another bridal shop (will remain unnamed because I am a nice person). After purchasing a $7500 dress from the other shop and having them ruin it, I came to Gabriella 3 months before my wedding in a panic. They not only reassured me but got in touch with the designer himself of my dress to express what happened. He did not even charge me a rush to do the dress and I was able to get my fittings done at the designer's shop. I went back to purchase my veil and my headpiece from Gabriella. The girls are the sweetest at the shop and unlike other places, want you to feel gorgeous in the dress that is perfect for you regardless of the price tag. I would recommend them to anyone in NY looking for a personal and caring experience. Read less
Services Used: Dress & Attire
Default vendor profile pic
west
Wedding:
10/18/2013
4.6/5.0
This is a beautiful bridal salon in the heart of SoHo NYC. After going to at least 6 other salons this was ultimately my final choice and I couldn't be happier. Matthew (my consultant) is unbelievably awesome and was there through the whole process (trying, purchasing, fittings, and the final pick up). He is tons of fun, makes you feel totally at ease, and never once pressured me to buy something. You can tell the whole staff at Gabriella genuinely enjoys their job and makes every bride who walks through the door feel special.

The space itself is a beautiful open loft so if you are looking for a more private experience this may not be right for you. There is tons of natural light (which was great for me since I was getting married outside) and they have a ton of inventory from multiple designers (including a few lesser known which was nice since I didn't want something a million other brides had).

After I purchased the dress they kept me up to date on it's arrival and timing so I was never worried about getting it in time. Then they went through as many fittings as I needed to make it perfect and even added accessories that I purchased on my own to the dress. The seamstress was fantastic and my dress fit like a glove on my wedding day!

Thank you a million times over to everyone there!! I had a great experience!
This is a beautiful bridal salon in the heart of SoHo NYC. After going to at least 6 other salons this was ultimately my Read more...
This is a beautiful bridal salon in the heart of SoHo NYC. After going to at least 6 other salons this was ultimately my final choice and I couldn't be happier. Matthew (my consultant) is unbelievably awesome and was there through the whole process (trying, purchasing, fittings, and the final pick up). He is tons of fun, makes you feel totally at ease, and never once pressured me to buy something. You can tell the whole staff at Gabriella genuinely enjoys their job and makes every bride who walks through the door feel special.

The space itself is a beautiful open loft so if you are looking for a more private experience this may not be right for you. There is tons of natural light (which was great for me since I was getting married outside) and they have a ton of inventory from multiple designers (including a few lesser known which was nice since I didn't want something a million other brides had).

After I purchased the dress they kept me up to date on it's arrival and timing so I was never worried about getting it in time. Then they went through as many fittings as I needed to make it perfect and even added accessories that I purchased on my own to the dress. The seamstress was fantastic and my dress fit like a glove on my wedding day!

Thank you a million times over to everyone there!! I had a great experience! Read less
Services Used: Dress & Attire
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Julie
Wedding:
9/7/2013
1.0/5.0
I bought my Romona Keveza lace dress here and had quite possibly the worst dress fitting/alterations experience possible.

At the second fitting (when you are supposed to see all the major alterations done from the first fitting), my dress was not at the store. First I was told the seamstress forgot the dress at home... then I was told she lived too far away to retrieve it that day.... then I was told the alterations "weren't quite done".... and then I was told she hadn't done a single thing on the dress and that's why it wasn't at the store.

Then came 5 more fittings with sloppy alterations work, 2 different seamstresses, several different salespeople, the wrong veil ordered, the incorrect length of belt ordered, and pushback from management that I "left satisfied" and therefore they would not be refunding my money. The only reason I left the store was because it was 24 hours before I was leaving for my wedding.

From researching other reviews, now I see that I'm one of many brides who found that after you buy the dress, the customer service and alterations go downhill very quickly. If I had it to do over, I would not purchase from Gabriella.
I bought my Romona Keveza lace dress here and had quite possibly the worst dress fitting/alterations experience possible. Read more...
I bought my Romona Keveza lace dress here and had quite possibly the worst dress fitting/alterations experience possible.

At the second fitting (when you are supposed to see all the major alterations done from the first fitting), my dress was not at the store. First I was told the seamstress forgot the dress at home... then I was told she lived too far away to retrieve it that day.... then I was told the alterations "weren't quite done".... and then I was told she hadn't done a single thing on the dress and that's why it wasn't at the store.

Then came 5 more fittings with sloppy alterations work, 2 different seamstresses, several different salespeople, the wrong veil ordered, the incorrect length of belt ordered, and pushback from management that I "left satisfied" and therefore they would not be refunding my money. The only reason I left the store was because it was 24 hours before I was leaving for my wedding.

From researching other reviews, now I see that I'm one of many brides who found that after you buy the dress, the customer service and alterations go downhill very quickly. If I had it to do over, I would not purchase from Gabriella. Read less
Services Used: Dress & Attire
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Kat
Wedding:
8/31/2013
4.8/5.0
I didn't end up buying my dress at Gabriella but NEED to review them for their excellent service and professionalism. This is a high end boutique so please keep that in mind before making an appointment-you might find something and fall in love with it before realizing that you've just had your heart broken by the price tag. That said, Gabriella does not pad their prices. They are extremely reasonable for the product they are supplying (it's just that the product is usually hand-made overseas!). The service is fantastic and they do a great job putting together looks. They are considerate of your preferred method of communication. They are interactive and make you feel comfortable enough to enjoy the process alongside others. They are exceptional listeners whom are open to you browsing the racks on your own as well as providing samples for you to try on. If you have the money, I recommend this salon hands-down.
I didn't end up buying my dress at Gabriella but NEED to review them for their excellent service and professionalism. This Read more...
I didn't end up buying my dress at Gabriella but NEED to review them for their excellent service and professionalism. This is a high end boutique so please keep that in mind before making an appointment-you might find something and fall in love with it before realizing that you've just had your heart broken by the price tag. That said, Gabriella does not pad their prices. They are extremely reasonable for the product they are supplying (it's just that the product is usually hand-made overseas!). The service is fantastic and they do a great job putting together looks. They are considerate of your preferred method of communication. They are interactive and make you feel comfortable enough to enjoy the process alongside others. They are exceptional listeners whom are open to you browsing the racks on your own as well as providing samples for you to try on. If you have the money, I recommend this salon hands-down. Read less
Services Used: Dress & Attire

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155 Wooster st. , Unit 3W, New York, NY 10012 See On Map
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