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Masako Formals

Honolulu , HI

LOCATION

716 Cooke ST
Honolulu, HI US 96813 (map)

WEBSITE

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ABOUT US

Masako Formals is Hawaii's largest gallery of hand-selected wedding gowns from the world's top designers. We are a one-stop shop for bridal party wear - we have hundreds of bridesmaid... Read more
Masako Formals is Hawaii's largest gallery of hand-selected wedding gowns from the world's top designers. We are a one-stop shop for bridal party wear - we have hundreds of bridesmaid dresses, and outfit groom and groomsmen from head to toe. We also have a large selection of formal ball gowns, and provide special services like kimono photos, wedding photographers, wedding planners, and hundreds of rental wedding gowns. Masako Formals is run by its owner, Kumi, who moved from Japan to Honolulu with her mother Fumi, when she first opened the store at the brave age of 50 in 1977. Kumi has a passion for fashion and is involved in every level of the business, from traveling to designer warehouses around the world to select our inventory, to assisting with wedding ceremonies all over the island- you may even find her checking in on a first dress fitting appointment here in our store. Kumisan sets the tone of hard work with a laid back style that defines Masako's. Read less
Dress & Attire

PHOTOS

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INFO FOR DRESS & ATTIRE

Who do you provide services for?
Bride, Bridesmaids, Father of the Bride, Father of the Groom, Flower Girls, Groom, Groomsmen, Mother of the Bride, Mother of the Groom
What accessories do you provide?
Garters, Hair Accessories, Jewelry, Shoes, Undergarments, Veils

REVIEWS

4.8
out of 5.0
5.0/5.0
4.4/5.0
4.8/5.0
5.0/5.0
5.0/5.0
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Anonymous
Wedding:
1+ year ago
4.9/5.0
Masako's formal has amazing dresses! For a small boutique, they had a lot to choose from. The staff is helpful and kind. They were very accomodating when scheduling fittings, and were helpful whenever I called with questions.
Masako's formal has amazing dresses! For a small boutique, they had a lot to choose from. The staff is helpful and kind. Read more...
Masako's formal has amazing dresses! For a small boutique, they had a lot to choose from. The staff is helpful and kind. They were very accomodating when scheduling fittings, and were helpful whenever I called with questions. Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
2+ years ago
4.7/5.0
Pauline at Masako Formals really did a great job in helping me find my dream wedding dress. I told her what I was looking for and she brought out several dresses, all of which I liked, but the one I ended up purchasing was more beautiful than I could have ever imagined! She was so nice and polite and really wanted to help. The store itself was very clean and bright. Another thing I liked was that you can just walk-in without having to make an appointment. I walked in a couple times and did not have to wait.
Pauline at Masako Formals really did a great job in helping me find my dream wedding dress. I told her what I was looking Read more...
Pauline at Masako Formals really did a great job in helping me find my dream wedding dress. I told her what I was looking for and she brought out several dresses, all of which I liked, but the one I ended up purchasing was more beautiful than I could have ever imagined! She was so nice and polite and really wanted to help. The store itself was very clean and bright. Another thing I liked was that you can just walk-in without having to make an appointment. I walked in a couple times and did not have to wait. Read less
Services Used: Dress & Attire
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J.
Wedding:
4/27/2012
4.6/5.0
I knew how I wanted my dress to look like, and by chance I was at a wedding expo and there was a wedding dress fashion show and I saw a dress that was EXACTLY what I looking for. It was from Masako's so I went to their booth and signed up for more info or something. When I got home and did some online research I was hesitant to go there after reading some Yelp reviews, but after I received a 20% off postcard in the mail about a month after the expo, I went with my Mom.

This store has a lot of Japanese speaking staff (they cater to Japanese clientele that come to Hawaii to get married), but due to the Yelp review I knew to try to work with Pauline (she is really sweet and patient!) Interestingly, because they cater to the Japanese they have a small studio upstairs where you can rent kimono and take traditional Japanese wedding pictures. For about $700 or $800, it covers the cost of the bride's kimono and groom's hakama rental as well as hair and makeup for the bride (note that buying the pics is separate so this seriously adds up depending on how many pics you buy and their size!)

Anyways in regards to the dress, with the discount, I ended up getting a Casablanca 1918 dress in ivory (with a custom corset back which was extra) and veils (yes I had 2) for about $1300 which blew everyone away that saw it 'cause they thought I had spent thousands on it due to all the lace and beading.

I guess the only other thing that's important to keep in mind about this store is to be patient. There can be times when you enter and it seems like there is no one around (since it's a smaller store I think they just have a few people on the floor and they may be helping other people getting into dresses or doing a fitting...) Just hang out for a little bit and look at some of the bridesmaid/prom dresses they have in the front or start to peruse through some of the wedding dresses and someone will pop out their head and help you eventually...
I knew how I wanted my dress to look like, and by chance I was at a wedding expo and there was a wedding dress fashion Read more...
I knew how I wanted my dress to look like, and by chance I was at a wedding expo and there was a wedding dress fashion show and I saw a dress that was EXACTLY what I looking for. It was from Masako's so I went to their booth and signed up for more info or something. When I got home and did some online research I was hesitant to go there after reading some Yelp reviews, but after I received a 20% off postcard in the mail about a month after the expo, I went with my Mom.

This store has a lot of Japanese speaking staff (they cater to Japanese clientele that come to Hawaii to get married), but due to the Yelp review I knew to try to work with Pauline (she is really sweet and patient!) Interestingly, because they cater to the Japanese they have a small studio upstairs where you can rent kimono and take traditional Japanese wedding pictures. For about $700 or $800, it covers the cost of the bride's kimono and groom's hakama rental as well as hair and makeup for the bride (note that buying the pics is separate so this seriously adds up depending on how many pics you buy and their size!)

Anyways in regards to the dress, with the discount, I ended up getting a Casablanca 1918 dress in ivory (with a custom corset back which was extra) and veils (yes I had 2) for about $1300 which blew everyone away that saw it 'cause they thought I had spent thousands on it due to all the lace and beading.

I guess the only other thing that's important to keep in mind about this store is to be patient. There can be times when you enter and it seems like there is no one around (since it's a smaller store I think they just have a few people on the floor and they may be helping other people getting into dresses or doing a fitting...) Just hang out for a little bit and look at some of the bridesmaid/prom dresses they have in the front or start to peruse through some of the wedding dresses and someone will pop out their head and help you eventually... Read less
Services Used: Dress & Attire
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Dana
Wedding:
6/11/2011
5.0/5.0
I found an outstanding dress at Masako Formals. I can't remember the sales-woman's name but she helped me on numerous occasions and she was fabulous!
I found an outstanding dress at Masako Formals. I can't remember the sales-woman's name but she helped me on numerous Read more...
I found an outstanding dress at Masako Formals. I can't remember the sales-woman's name but she helped me on numerous occasions and she was fabulous! Read less
Services Used: Dress & Attire
Default-vendor-profile-pic
Vicky
Wedding:
6/6/2009
5.0/5.0
Masako Formals saved my wedding!! After a disastrous decision to make my dress, I was stuck with a dress I simply did not want to wear...six weeks before the big day! Long story short, with only half an hour to browse before my tennis match, I decided to stop by and check out their dresses. I found "the one" within 15 minutes. I bought the dress right off the rack! Unlike the smaller bridal boutiques with too little selection and shops with too many dresses, Masako has just the right amount of elegant bridal dresses. This made selecting a dress a very comfortable experience. I was not overwhelmed at all. On top of this, the owner was very responsive to my budget and I got a great discount for my San Patrick Palma gown. The seamstress there was extremely accommodating, especially when I dropped another dress size and she needed to take the gown in another inch and a half...ONE week before the wedding. She also did a wonderful job altering the dress...every part of the lace overlay was perfect. This bridal shop was perfect...I LOVED and still LOVE my wedding gown. It's a timeless piece that I would love to pass onto my daughter (if she wants it!).
Masako Formals saved my wedding!! After a disastrous decision to make my dress, I was stuck with a dress I simply did not Read more...
Masako Formals saved my wedding!! After a disastrous decision to make my dress, I was stuck with a dress I simply did not want to wear...six weeks before the big day! Long story short, with only half an hour to browse before my tennis match, I decided to stop by and check out their dresses. I found "the one" within 15 minutes. I bought the dress right off the rack! Unlike the smaller bridal boutiques with too little selection and shops with too many dresses, Masako has just the right amount of elegant bridal dresses. This made selecting a dress a very comfortable experience. I was not overwhelmed at all. On top of this, the owner was very responsive to my budget and I got a great discount for my San Patrick Palma gown. The seamstress there was extremely accommodating, especially when I dropped another dress size and she needed to take the gown in another inch and a half...ONE week before the wedding. She also did a wonderful job altering the dress...every part of the lace overlay was perfect. This bridal shop was perfect...I LOVED and still LOVE my wedding gown. It's a timeless piece that I would love to pass onto my daughter (if she wants it!). Read less
Services Used: Dress & Attire

MAP

 
716 Cooke ST, Honolulu, HI 96813 See On Map
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