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Novella Bridal

San Francisco , CA
CONTACT US
CONTACT US

LOCATION

557 Pacific Avenue
San Francisco, CA 94133 US

PHONE

415-981-9373

WEBSITE

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Dress & Attire

REVIEWS

4.6
out of 5.0
4.6/5.0
4.6/5.0
4.6/5.0
4.6/5.0
4.7/5.0
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Anonymous
Wedding:
Recently Married
5.0/5.0
I don't even know where else to begin other than Novella Bridal is amazing. Novella was my 3rd stop for wedding dresses. Upon entering everyone was warm and inviting. In addition this is the only place I enjoyed trying on dresses, Ellen made everything seem so fun. After X amount of dresses I finally found "THE ONE" and said yes to the dress. I had the dress custom ordered. The original dress had some sleeves and lace backing that I didn't not want. Since I was going strapless on a backless dress the girls from alterations made sure to so a double check on my measurements to make sure the girls will fit in the dress correctly. The girls contacted the designer and found out that it would be less expensive for me to have it custom made to my liking & measurements by the designer than it would be if I were to have their alterations department to it. After months of waiting I was so excited and nervous to see how the dress was going to come out looking. At my second alterations appointment after Carol took in the sides and did a little more work to the dress I felt like I was on cloud nine and the stars were shinning down AMAZING! I can not say enough the alterations crew at Novella Bridal know what they are doing. I also like the fact that they give you a fair estimate before alterations, and work with you on what it is that you want and the pricing so there are no surprises. I highly recommend Novella Bridal and have already and will continue to recommend them.
I don't even know where else to begin other than Novella Bridal is amazing. Novella was my 3rd stop for wedding dresses. Read more...
I don't even know where else to begin other than Novella Bridal is amazing. Novella was my 3rd stop for wedding dresses. Upon entering everyone was warm and inviting. In addition this is the only place I enjoyed trying on dresses, Ellen made everything seem so fun. After X amount of dresses I finally found "THE ONE" and said yes to the dress. I had the dress custom ordered. The original dress had some sleeves and lace backing that I didn't not want. Since I was going strapless on a backless dress the girls from alterations made sure to so a double check on my measurements to make sure the girls will fit in the dress correctly. The girls contacted the designer and found out that it would be less expensive for me to have it custom made to my liking & measurements by the designer than it would be if I were to have their alterations department to it. After months of waiting I was so excited and nervous to see how the dress was going to come out looking. At my second alterations appointment after Carol took in the sides and did a little more work to the dress I felt like I was on cloud nine and the stars were shinning down AMAZING! I can not say enough the alterations crew at Novella Bridal know what they are doing. I also like the fact that they give you a fair estimate before alterations, and work with you on what it is that you want and the pricing so there are no surprises. I highly recommend Novella Bridal and have already and will continue to recommend them. Read less
Services Used: Dress & Attire
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Private User
Wedding:
4/10/2016
4.0/5.0
Sales - 5/5
Alterations - 2/5

Sales:
I worked with Carrie to find my dress. She is charming and wonderful, and I couldn't have asked for a better rep to work with. By the time you're done, you feel like she's your close friend. She has a wonderful personality. The dresses are awesome, too. I found "the one" here and couldn't have been more pleased. I tried Brides of California (Sunnyvale), BoLee (Sunnyvale) and Glamour Closet (SF). Novella was my favorite in terms of selection, price point and service.

Alterations:
I wasn't nearly as pleased here. As many people mentioned, the alterations are hit or miss. They'll try to convince you to do alterations here but they are more expensive than most places. Also, they like to sew in bras to the wedding dress. This practice isn't always recommended, especially if you are bigger chested like me. In fact, any bra shop and sewing experts I talked to said I'd never find the right bra to match this dress, and it should be the seamstress who makes the dress work, not sewing bras into dresses. I felt very uncomfortable by this practice, as well as a few other telling signs, and ended up taking my dress to Kirsten Tucker Designs in the Inner Sunset. She is fantastic. They didn't give me any qualms about picking a new seamstress as they get plenty of business, but I just didn't trust my dress here.
Sales - 5/5
Alterations - 2/5

Sales:
I worked with Carrie to find my dress. She is charming and Read more...
Sales - 5/5
Alterations - 2/5

Sales:
I worked with Carrie to find my dress. She is charming and wonderful, and I couldn't have asked for a better rep to work with. By the time you're done, you feel like she's your close friend. She has a wonderful personality. The dresses are awesome, too. I found "the one" here and couldn't have been more pleased. I tried Brides of California (Sunnyvale), BoLee (Sunnyvale) and Glamour Closet (SF). Novella was my favorite in terms of selection, price point and service.

Alterations:
I wasn't nearly as pleased here. As many people mentioned, the alterations are hit or miss. They'll try to convince you to do alterations here but they are more expensive than most places. Also, they like to sew in bras to the wedding dress. This practice isn't always recommended, especially if you are bigger chested like me. In fact, any bra shop and sewing experts I talked to said I'd never find the right bra to match this dress, and it should be the seamstress who makes the dress work, not sewing bras into dresses. I felt very uncomfortable by this practice, as well as a few other telling signs, and ended up taking my dress to Kirsten Tucker Designs in the Inner Sunset. She is fantastic. They didn't give me any qualms about picking a new seamstress as they get plenty of business, but I just didn't trust my dress here. Read less
Services Used: Dress & Attire
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Morgan
Wedding:
9/12/2015
5.0/5.0
Novella was awesome! I am 6’2”, and knew that whatever gown I chose would need some alterations. The alterations crew was incredible! They completely customized the top of my Essence of Australia gown - it went from strapless to a curvy v-neck without looking like a strapless gown with added straps. I LOVED my dress! They also custom made my veil to match the ivory color of my dress. Highly recommend!
Novella was awesome! I am 6’2”, and knew that whatever gown I chose would need some alterations. The alterations crew was Read more...
Novella was awesome! I am 6’2”, and knew that whatever gown I chose would need some alterations. The alterations crew was incredible! They completely customized the top of my Essence of Australia gown - it went from strapless to a curvy v-neck without looking like a strapless gown with added straps. I LOVED my dress! They also custom made my veil to match the ivory color of my dress. Highly recommend! Read less
Services Used: Dress & Attire
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Penny
Wedding:
9/5/2015
3.0/5.0
This review is strictly for the alterations department. The Pros: The top of my dress was very intricate and required many steps to alter. Carol walked me through each step, which I appreciated. The rest of my dress also had detailed appliques throughout and many different layers, which complicated the alterations. She met with me about 10 times total to complete the dress and was very flexible with my schedule. I also loved my cathedral length veil, which I had made there for a fraction of what I would have paid retail.

The cons: At one appointment, I arrived to find that one of the girls had altered the wrong dress, which belonged to someone with a similar name. Mine had not been fixed, so I had to wait. My wedding date was also incorrect on the slip outside of my gown bag, which was very concerning to me. I still appreciated Carol's quality of work since she had been very detail-oriented. However, I returned a week before my wedding to find that after all of the alterations, my swoop neckline was now crooked and my straps were digging into my shoulders. She dismissed both issues and I had to insist repeatedly, before she agreed to try to fix the neckline and add organza to the straps. Two sessions later and two days before my wedding, I'm told that it's too late and she can't do anything else to fix the problems. I frantically shopped for a backup dress in case my straps chaffed my shoulders. This was incredibly stressful, and I did end up changing after dinner. Luckily, I moved around so much that no one could tell the neckline was crooked. But I was frustrated to pay nearly a grand for something I was not completely comfortable or happy with. I'm just glad the style of my dress was so beautiful that no one else could see the flaws, and I was able to just ignore these issues and still enjoy my big day.
This review is strictly for the alterations department. The Pros: The top of my dress was very intricate and required many Read more...
This review is strictly for the alterations department. The Pros: The top of my dress was very intricate and required many steps to alter. Carol walked me through each step, which I appreciated. The rest of my dress also had detailed appliques throughout and many different layers, which complicated the alterations. She met with me about 10 times total to complete the dress and was very flexible with my schedule. I also loved my cathedral length veil, which I had made there for a fraction of what I would have paid retail.

The cons: At one appointment, I arrived to find that one of the girls had altered the wrong dress, which belonged to someone with a similar name. Mine had not been fixed, so I had to wait. My wedding date was also incorrect on the slip outside of my gown bag, which was very concerning to me. I still appreciated Carol's quality of work since she had been very detail-oriented. However, I returned a week before my wedding to find that after all of the alterations, my swoop neckline was now crooked and my straps were digging into my shoulders. She dismissed both issues and I had to insist repeatedly, before she agreed to try to fix the neckline and add organza to the straps. Two sessions later and two days before my wedding, I'm told that it's too late and she can't do anything else to fix the problems. I frantically shopped for a backup dress in case my straps chaffed my shoulders. This was incredibly stressful, and I did end up changing after dinner. Luckily, I moved around so much that no one could tell the neckline was crooked. But I was frustrated to pay nearly a grand for something I was not completely comfortable or happy with. I'm just glad the style of my dress was so beautiful that no one else could see the flaws, and I was able to just ignore these issues and still enjoy my big day. Read less
Services Used: Dress & Attire, Transportation
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Natalia
Wedding:
8/17/2015
5.0/5.0
I loved the dresses and service at Novella Bridal. Their selection was perfect for what i was looking for. I checked out pranovias brand online and was looking for the salon which has them and found it in Novella Bridal. However, I ended up buying a different dress from the same brand which Maple my consultant picked for me ( unfortunately, she doesn't work there anymore) It fitted perfect and was exactly what i was looking for. However, the ladies their didn't push me to make a decision and let me come back and skype with my mom so we can decide together. I'm so happy with the service and collection they have! I would highly recommend this place!!!
I loved the dresses and service at Novella Bridal. Their selection was perfect for what i was looking for. I checked out Read more...
I loved the dresses and service at Novella Bridal. Their selection was perfect for what i was looking for. I checked out pranovias brand online and was looking for the salon which has them and found it in Novella Bridal. However, I ended up buying a different dress from the same brand which Maple my consultant picked for me ( unfortunately, she doesn't work there anymore) It fitted perfect and was exactly what i was looking for. However, the ladies their didn't push me to make a decision and let me come back and skype with my mom so we can decide together. I'm so happy with the service and collection they have! I would highly recommend this place!!! Read less
Services Used: Dress & Attire
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Noël
Wedding:
5/2/2015
4.9/5.0
What's not to love about Novella!? I used to walk past the shop on my way to work and always slowed down to check out their window - even pre-engagement. So of course it was a no-brainer to make my bridal appointment. Plus, I know 3 other women who have purchased their dresses here. Because I moved out of town, they accommodated me with Friday and Saturday appointments - just so I wouldn't have to rush about making a decision. Laura was my consultant and she was so helpful and patient and polite. I felt at ease with her and trusted her years of experience. I thought I left my strapless behind and the consultants rallied and searched the entire store for it. This shop has a little bit of everything, so make your appointment today! Oh, it got pretty warm during my Saturday appointment because of all the people in the store - so be prepared for that if you go on the weekend.
What's not to love about Novella!? I used to walk past the shop on my way to work and always slowed down to check out Read more...
What's not to love about Novella!? I used to walk past the shop on my way to work and always slowed down to check out their window - even pre-engagement. So of course it was a no-brainer to make my bridal appointment. Plus, I know 3 other women who have purchased their dresses here. Because I moved out of town, they accommodated me with Friday and Saturday appointments - just so I wouldn't have to rush about making a decision. Laura was my consultant and she was so helpful and patient and polite. I felt at ease with her and trusted her years of experience. I thought I left my strapless behind and the consultants rallied and searched the entire store for it. This shop has a little bit of everything, so make your appointment today! Oh, it got pretty warm during my Saturday appointment because of all the people in the store - so be prepared for that if you go on the weekend. Read less
Services Used: Dress & Attire
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Nandi
Wedding:
4/11/2015
4.7/5.0
I purchased and altered my wedding dress at Novella Bridal. Lindsay, one of the sales people was great and helped me pick out my dress. She had a good eye for what went well together and I ultimately purchased what she had suggested. Carol and team in alterations are great. They finish the work on time and are willing to work with brides to make sure the fit and feel of the dress is as desired.
I purchased and altered my wedding dress at Novella Bridal. Lindsay, one of the sales people was great and helped me pick Read more...
I purchased and altered my wedding dress at Novella Bridal. Lindsay, one of the sales people was great and helped me pick out my dress. She had a good eye for what went well together and I ultimately purchased what she had suggested. Carol and team in alterations are great. They finish the work on time and are willing to work with brides to make sure the fit and feel of the dress is as desired. Read less
Services Used: Dress & Attire
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Katie
Wedding:
10/25/2014
2.8/5.0
The women doing the alterations are Novella's only redemption. They were kind, helpful, FAST, and accommodating. The woman who initially sold me the dress and took my measurements, took the measurements incorrectly, and was totally uninformed about how the dress would actually fit when it arrived. Consequently, I basically had to have the dress remade. It was too big on all sides, and TOO SHORT. The alterations ladies did everything they could to correct, and I'm so thankful for them, but the salespeople should be better trained. Further, MY DRESS WAS TOO SHORT, and Novella did nothing to fix it. I paid more for alterations than for the dress, and they didn't even offer a discount, even though it was their fault.
The women doing the alterations are Novella's only redemption. They were kind, helpful, FAST, and accommodating. The woman Read more...
The women doing the alterations are Novella's only redemption. They were kind, helpful, FAST, and accommodating. The woman who initially sold me the dress and took my measurements, took the measurements incorrectly, and was totally uninformed about how the dress would actually fit when it arrived. Consequently, I basically had to have the dress remade. It was too big on all sides, and TOO SHORT. The alterations ladies did everything they could to correct, and I'm so thankful for them, but the salespeople should be better trained. Further, MY DRESS WAS TOO SHORT, and Novella did nothing to fix it. I paid more for alterations than for the dress, and they didn't even offer a discount, even though it was their fault. Read less
Services Used: Dress & Attire
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Leslie
Wedding:
10/4/2014
5.0/5.0
What a selection! This was my last stop on the hunt for THE dress! I was so impressed with their service, attentiveness, and professionalism from the moment we walked in the door to the final fitting and dress pickup! Love, LOVE, LOVE them!
What a selection! This was my last stop on the hunt for THE dress! I was so impressed with their service, attentiveness, Read more...
What a selection! This was my last stop on the hunt for THE dress! I was so impressed with their service, attentiveness, and professionalism from the moment we walked in the door to the final fitting and dress pickup! Love, LOVE, LOVE them! Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
1+ year ago
5.0/5.0
The ladies at Novella Bridal are exceedingly stylish, nice, and accommodating. I must have visited every bridal shop in the Bay Area, and the service at Novella was exemplary - no one else made it easier for me to step into all the dresses I tried on. They are very prompt in following up via email (thanks to their sophisticated CRM system), and they helped me envision my dream wedding dress. My fairy godmothers!
The ladies at Novella Bridal are exceedingly stylish, nice, and accommodating. I must have visited every bridal shop in Read more...
The ladies at Novella Bridal are exceedingly stylish, nice, and accommodating. I must have visited every bridal shop in the Bay Area, and the service at Novella was exemplary - no one else made it easier for me to step into all the dresses I tried on. They are very prompt in following up via email (thanks to their sophisticated CRM system), and they helped me envision my dream wedding dress. My fairy godmothers! Read less
Services Used: Dress & Attire
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