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Platinum Bridal Boutique

Southborough , MA

LOCATION

106 Southville Road
Southborough, MA 01772 US

PHONE

508-657-4696

WEBSITE

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ABOUT US

Platinum Bridal Boutique has been created with one main objective: to provide the bride with the ultimate experience in finding the perfect wedding dress! The shop reflects the modern,... Read more
Platinum Bridal Boutique has been created with one main objective: to provide the bride with the ultimate experience in finding the perfect wedding dress! The shop reflects the modern, boutique-style atmosphere normally found in trendy parts of Boston or New York but with a more personalized and intimate approach.

Tucked away in one of Southborough’s historic neighborhoods, in a building that is quintessential New England, Platinum is truly unique! The boutique is designed to provide you the bride and your entourage with an intimate, relaxed setting in which to find your dream dress. Once you walk through the door, we hope you feel instantly at ease! We love working with women and you can tell! At Platinum, our goal is to make every bride, as well as her friends and family, feel welcome and respected. We are honored to share this experience with you!

For your bridal appointment, you will have exclusive use of the Platinum Suite. The Platinum Suite is a concept unique to Platinum. Consisting of an expansive, private dressing room with attached sitting room, you can model the beautiful gowns for your friends and family in a private, intimate setting!

We understand every bride possesses her own unique style so we offer personalized support and honest advice in all aspects of your decision making. Your individuality is very important and we are committed to finding a gown that embodies you on your special day.

Platinum’s signature look is elegant and timeless, befitting of a New England bride. We can do everything from elaborate to simple, but always with a little flair. Come in and see for yourself! Read less
Dress & Attire

REVIEWS

5.0
out of 5.0
4.9/5.0
5.0/5.0
4.9/5.0
5.0/5.0
5.0/5.0
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Michaela
Wedding:
5/15/2015
5.0/5.0
I had an amazing experience from start to finish with the boutique. I purchased my bridal gown along with my bridesmaid dresses from Platinum Bridal. The owner Kathi and team always made a point to make you feel special. Quality of service was always high and their boutique is impeccable.
I had an amazing experience from start to finish with the boutique. I purchased my bridal gown along with my bridesmaid Read more...
I had an amazing experience from start to finish with the boutique. I purchased my bridal gown along with my bridesmaid dresses from Platinum Bridal. The owner Kathi and team always made a point to make you feel special. Quality of service was always high and their boutique is impeccable. Read less
Services Used: Dress & Attire
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amanda
Wedding:
12/13/2014
5.0/5.0
When I got engaged, I knew I didn’t want to shop at a chain store for my wedding gown, I wanted to go to a local shop that would care about their customers and help me find something unique that was just right for me. I found all of that at Platinum Bridal Boutique. I went to the boutique with a picture of a dress that I had for months, they had the dress, but they pulled a couple of others just in case. I’m pretty short, and my “perfect” dress made me look like a cupcake, I was pretty devastated but that didn’t last long. The woman that was helping me took the things I liked about that dress and found a dress that was similar in a different style, she then took the things I didn’t like from the next dress and found me another. I fell in love with this third dress and she helped me switch out the ivory belt for a gorgeous sparkly belt that brought my dress to life. After trying on a few more I decided that that was the one. I did all of my three fittings at Platinum. The seamstress did a wonderful job, and the owner of Platinum made sure my dress was flawless. I picked it up the Tuesday before my wedding with the instructions to leave it packed up until I get to where I’ll be putting the dress on the day of my wedding. I followed instructions and my dress was perfect when I took it out of the bag 5 days later. The finishes were immaculate and it fit to a T. I felt like a princess on my wedding day and it was all because of the attentiveness of Platinum Bridal and their wonderful customer service.
When I got engaged, I knew I didn’t want to shop at a chain store for my wedding gown, I wanted to go to a local shop that Read more...
When I got engaged, I knew I didn’t want to shop at a chain store for my wedding gown, I wanted to go to a local shop that would care about their customers and help me find something unique that was just right for me. I found all of that at Platinum Bridal Boutique. I went to the boutique with a picture of a dress that I had for months, they had the dress, but they pulled a couple of others just in case. I’m pretty short, and my “perfect” dress made me look like a cupcake, I was pretty devastated but that didn’t last long. The woman that was helping me took the things I liked about that dress and found a dress that was similar in a different style, she then took the things I didn’t like from the next dress and found me another. I fell in love with this third dress and she helped me switch out the ivory belt for a gorgeous sparkly belt that brought my dress to life. After trying on a few more I decided that that was the one. I did all of my three fittings at Platinum. The seamstress did a wonderful job, and the owner of Platinum made sure my dress was flawless. I picked it up the Tuesday before my wedding with the instructions to leave it packed up until I get to where I’ll be putting the dress on the day of my wedding. I followed instructions and my dress was perfect when I took it out of the bag 5 days later. The finishes were immaculate and it fit to a T. I felt like a princess on my wedding day and it was all because of the attentiveness of Platinum Bridal and their wonderful customer service. Read less
Services Used: Dress & Attire
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Colleen
Wedding:
11/22/2014
5.0/5.0
I was a little intimidated when I walked into the boutique because it was so spotless and fancy lookingit.You have to take your shoes off at the door. After a few moments I realized they keep it this way so everything stays perfect for the brides that are coming in to search for The Dress. We started by figuring out what my price range was and going from there. I picked out some dresses and my girls picked out some dresses. (I had gone to another so the day before. During that trip I figured out what style was best fire my figure) If you aren't sure they will help you figure it out. So after trying on about 12 dresses I thought I had it whittled down to two. Then one of the women that runs the shop, I think it was Dawn, came out with one last dress. I was very hesitant But decided it was worth a shot. We got me into the dress. She faced me toward the mirror and started lacing it up. I was looking at the faces of my girls,at the dress and then myself. We all started crying. This was it! They know what they're doing. They've been wonderful to work with.
I was a little intimidated when I walked into the boutique because it was so spotless and fancy lookingit.You have to take Read more...
I was a little intimidated when I walked into the boutique because it was so spotless and fancy lookingit.You have to take your shoes off at the door. After a few moments I realized they keep it this way so everything stays perfect for the brides that are coming in to search for The Dress. We started by figuring out what my price range was and going from there. I picked out some dresses and my girls picked out some dresses. (I had gone to another so the day before. During that trip I figured out what style was best fire my figure) If you aren't sure they will help you figure it out. So after trying on about 12 dresses I thought I had it whittled down to two. Then one of the women that runs the shop, I think it was Dawn, came out with one last dress. I was very hesitant But decided it was worth a shot. We got me into the dress. She faced me toward the mirror and started lacing it up. I was looking at the faces of my girls,at the dress and then myself. We all started crying. This was it! They know what they're doing. They've been wonderful to work with. Read less
Services Used: Dress & Attire
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Micaela
Wedding:
10/11/2014
5.0/5.0
This is exactly how I imagined my experience trying on my wedding dress would be!
This is exactly how I imagined my experience trying on my wedding dress would be!
This is exactly how I imagined my experience trying on my wedding dress would be! Read less
Services Used: Dress & Attire
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Jacqueline
Wedding:
10/11/2014
3.8/5.0
I had a wonderful experience at Platinum Boutique!! I went with my Mom, sister, to be mother-in-law and to be sister-in-law. They were very accommodating, we had our own dressing room and plenty of bridal gowns to try. I found one as a favorite as of now! I would recommend anyone to go here.

I am adding on to my initial review. I ended up buying my dress from Platinum and absolutely loved it! I did continue to have nice experiences at my fittings, but be careful if the seamstress makes a mistake on your dress and you ask for it be fixed, you’ll go from being treated like gold to feeling very uncomfortable. This is why I am lowering my rating, one of the shoulder straps was not sitting correctly and it was too tight under my arm so I asked for it be fixed. Kathy was so irritated by me asking for this that I was then too nervous to comment on an additional alteration I wanted that I did not say anything. When I was close to tears at lunch with my mother, she called to ask if it could be fixed. Kathy was a bit rude about it, however she did accommodate and had the changes made. When I went in for my alterations, I thanked her so very much for squeezing me in and that I appreciated it, I received a response of uh huh. I will still say the store is beautiful and exceptionally clean with a nice variety of dresses.

I am very thankful though that my mother called because I was so much happier with the dress, it was worth it.
I had a wonderful experience at Platinum Boutique!! I went with my Mom, sister, to be mother-in-law and to be Read more...
I had a wonderful experience at Platinum Boutique!! I went with my Mom, sister, to be mother-in-law and to be sister-in-law. They were very accommodating, we had our own dressing room and plenty of bridal gowns to try. I found one as a favorite as of now! I would recommend anyone to go here.

I am adding on to my initial review. I ended up buying my dress from Platinum and absolutely loved it! I did continue to have nice experiences at my fittings, but be careful if the seamstress makes a mistake on your dress and you ask for it be fixed, you’ll go from being treated like gold to feeling very uncomfortable. This is why I am lowering my rating, one of the shoulder straps was not sitting correctly and it was too tight under my arm so I asked for it be fixed. Kathy was so irritated by me asking for this that I was then too nervous to comment on an additional alteration I wanted that I did not say anything. When I was close to tears at lunch with my mother, she called to ask if it could be fixed. Kathy was a bit rude about it, however she did accommodate and had the changes made. When I went in for my alterations, I thanked her so very much for squeezing me in and that I appreciated it, I received a response of uh huh. I will still say the store is beautiful and exceptionally clean with a nice variety of dresses.

I am very thankful though that my mother called because I was so much happier with the dress, it was worth it. Read less
Services Used: Dress & Attire
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Kacie
Wedding:
9/27/2014
5.0/5.0
Kathi, the owner, provides world-class customer service at her boutique! The store is beautiful, the staff is friendly, and Kathi took such interest and care in helping me...I am so happy that I found my dress at Platinum. I went here for my first serious dress shopping trip. I tried on dresses of every shape and style, and eventually found my gown! Kathi helped me find similar dresses to those that I liked and also helped me parse out what I did and did not like about the different dresses. She was even able to coordinate with the designer of my dress so I could customize the neckline and the back of the dress. Once I made my purchase, her incredible customer service continued through all stages of alterations. She paid careful attention to all the details and made sure everything was perfect.
Kathi, the owner, provides world-class customer service at her boutique! The store is beautiful, the staff is friendly, Read more...
Kathi, the owner, provides world-class customer service at her boutique! The store is beautiful, the staff is friendly, and Kathi took such interest and care in helping me...I am so happy that I found my dress at Platinum. I went here for my first serious dress shopping trip. I tried on dresses of every shape and style, and eventually found my gown! Kathi helped me find similar dresses to those that I liked and also helped me parse out what I did and did not like about the different dresses. She was even able to coordinate with the designer of my dress so I could customize the neckline and the back of the dress. Once I made my purchase, her incredible customer service continued through all stages of alterations. She paid careful attention to all the details and made sure everything was perfect. Read less
Services Used: Dress & Attire
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Jenna
Wedding:
7/12/2014
5.0/5.0
Platinum Bridal is THE place to go! I can't even begin to express how incredibly happy we were with the boutique. After going to 7 stores and not finding "the one" I spent some time online and found one I liked and the closest store that had it was Platinum. Essentially, it was also the closest bridal boutique to my home.

I continue to kick myself for not going there first!! It is a beautiful store, open, well lit and has some of the most gorgeous dresses and accessories I have ever seen. The dressing rooms are so nice- open, large full length mirrors and comfortable.

The staff is phenomenal. It is extremely obvious they love what they do and enjoy helping every girl find their dream dress. I worked with Dawn and she was a gem- she was honest when I told her to tell me straight up, she helped accessorize and gave suggestions for shoes and was just an all around amazing asset to my dress buying process. I was also going back and forth about getting a flower hairpiece and when my Mom went to pick up my dress, she gave her one for me to use. So thoughtful!! The seamstress is also unbelievable.

The best part of all, it was affordable. Great prices, beautiful dresses & accessories, unbelievable service- how can you go wrong?!! I HIGHLY recommend Platinum Bridal for all your bridal needs! :)
Platinum Bridal is THE place to go! I can't even begin to express how incredibly happy we were with the boutique. After Read more...
Platinum Bridal is THE place to go! I can't even begin to express how incredibly happy we were with the boutique. After going to 7 stores and not finding "the one" I spent some time online and found one I liked and the closest store that had it was Platinum. Essentially, it was also the closest bridal boutique to my home.

I continue to kick myself for not going there first!! It is a beautiful store, open, well lit and has some of the most gorgeous dresses and accessories I have ever seen. The dressing rooms are so nice- open, large full length mirrors and comfortable.

The staff is phenomenal. It is extremely obvious they love what they do and enjoy helping every girl find their dream dress. I worked with Dawn and she was a gem- she was honest when I told her to tell me straight up, she helped accessorize and gave suggestions for shoes and was just an all around amazing asset to my dress buying process. I was also going back and forth about getting a flower hairpiece and when my Mom went to pick up my dress, she gave her one for me to use. So thoughtful!! The seamstress is also unbelievable.

The best part of all, it was affordable. Great prices, beautiful dresses & accessories, unbelievable service- how can you go wrong?!! I HIGHLY recommend Platinum Bridal for all your bridal needs! :) Read less
Services Used: Dress & Attire
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Stacey
Wedding:
7/11/2014
5.0/5.0
My goal for a wedding dress was something plain and simple- no lace, no beading, and a big bow. I had searched and searched at four different bridal salons closer to me on the south shore with no luck until one of my bridesmaids said "Enough is enough, we are going to see Kathi". Her sister, sister in law, and turns out my friend had all been and had great success. Low and behold the experience was just perfect. The salon first of all is gorgeous, absolutely spotless, and is warm and inviting. I met Kathi (who is so sweet) and within 10 minutes she had pulled 5 dresses that fit exactly what I was looking for. After trying them on, I had found my dream dress within half an hour. Alterations were a great experience as well- each time I came in the dress just looked better and better. I also purchased a hair accessory for the day as well. I can't say enough great things and will tell any bride to come look here. They have a gorgeous selection-even for those who do want lace and beading :) Thank you so much Platinum for having my dream dress!
My goal for a wedding dress was something plain and simple- no lace, no beading, and a big bow. I had searched and Read more...
My goal for a wedding dress was something plain and simple- no lace, no beading, and a big bow. I had searched and searched at four different bridal salons closer to me on the south shore with no luck until one of my bridesmaids said "Enough is enough, we are going to see Kathi". Her sister, sister in law, and turns out my friend had all been and had great success. Low and behold the experience was just perfect. The salon first of all is gorgeous, absolutely spotless, and is warm and inviting. I met Kathi (who is so sweet) and within 10 minutes she had pulled 5 dresses that fit exactly what I was looking for. After trying them on, I had found my dream dress within half an hour. Alterations were a great experience as well- each time I came in the dress just looked better and better. I also purchased a hair accessory for the day as well. I can't say enough great things and will tell any bride to come look here. They have a gorgeous selection-even for those who do want lace and beading :) Thank you so much Platinum for having my dream dress! Read less
Services Used: Dress & Attire
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Private User
Wedding:
6/28/2014
5.0/5.0
I cannot recommend this boutique highly enough. I live in and got married in New York, but am from the Boston area and my Mom and I wanted to find a boutique near my parents. This boutique was the first and only place we shopped because of the excellent customer service, great selection and personalized attention.

We first walked in, and the physical location is beautiful; impeccably clean and so lovely and classic inside with such a beautiful style. When we met with Kathi and her staff the first time, it was the first time I was trying on gowns and I wasn't really sure what I wanted or what would look best on me. Kathi was incredibly patient and kind and very attune to our budget. We gave her a top range, and everything Kathi showed us was below that, not even all that close to the top range. The selection of dresses was incredible and I was able to try on a little of everything that I was interested in. I was given plenty of time to try different things on and really decide what style I liked best on me. There was no pressure to purchase at all, no time pressure, and I was able to even come back a second time with my maid of honor, working totally around my schedule before I left town again. The amazing customer service and personal attention, plus the amazing selection of dresses made the decision to purchase from Platinum easy!

Once I had purchased my dress, the process of the fittings continued to be a great experience. Each fitting appointment was scheduled around my trips in from New York. I had all of my alterations done on site and the seamstress did an amazing job. Kathi has an incredible eye for detail and was with me for at least a portion of each of my fittings. Kathi noticed and looked for the tiniest details in the alterations. By the time of the wedding, the dress fit perfectly and I was so comfortable in it.

Our overall experience was wonderful. I cannot recommend platinum highly enough.
I cannot recommend this boutique highly enough. I live in and got married in New York, but am from the Boston area and my Read more...
I cannot recommend this boutique highly enough. I live in and got married in New York, but am from the Boston area and my Mom and I wanted to find a boutique near my parents. This boutique was the first and only place we shopped because of the excellent customer service, great selection and personalized attention.

We first walked in, and the physical location is beautiful; impeccably clean and so lovely and classic inside with such a beautiful style. When we met with Kathi and her staff the first time, it was the first time I was trying on gowns and I wasn't really sure what I wanted or what would look best on me. Kathi was incredibly patient and kind and very attune to our budget. We gave her a top range, and everything Kathi showed us was below that, not even all that close to the top range. The selection of dresses was incredible and I was able to try on a little of everything that I was interested in. I was given plenty of time to try different things on and really decide what style I liked best on me. There was no pressure to purchase at all, no time pressure, and I was able to even come back a second time with my maid of honor, working totally around my schedule before I left town again. The amazing customer service and personal attention, plus the amazing selection of dresses made the decision to purchase from Platinum easy!

Once I had purchased my dress, the process of the fittings continued to be a great experience. Each fitting appointment was scheduled around my trips in from New York. I had all of my alterations done on site and the seamstress did an amazing job. Kathi has an incredible eye for detail and was with me for at least a portion of each of my fittings. Kathi noticed and looked for the tiniest details in the alterations. By the time of the wedding, the dress fit perfectly and I was so comfortable in it.

Our overall experience was wonderful. I cannot recommend platinum highly enough. Read less
Services Used: Dress & Attire
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Elizabeth
Wedding:
6/21/2014
5.0/5.0
Platinum Bridal is an absolute gem! Dawn and Kathy were patient and helpful throughout the entire process. Kathy, the owner, was at all of my dress fittings and her attention to detail and perfection is exactly what a bride wants. She also helped my mother during her dress fittings and calmed all of our nerves. When we went to pick up our dresses, they even carried them out to our car and included a personalized note from the owner because she wasn't there to see us off. I would recommend this salon to anyone who is getting married, you won't be disappointed!
Platinum Bridal is an absolute gem! Dawn and Kathy were patient and helpful throughout the entire process. Kathy, the Read more...
Platinum Bridal is an absolute gem! Dawn and Kathy were patient and helpful throughout the entire process. Kathy, the owner, was at all of my dress fittings and her attention to detail and perfection is exactly what a bride wants. She also helped my mother during her dress fittings and calmed all of our nerves. When we went to pick up our dresses, they even carried them out to our car and included a personalized note from the owner because she wasn't there to see us off. I would recommend this salon to anyone who is getting married, you won't be disappointed! Read less
Services Used: Dress & Attire
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