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Pure Bridal

Edmonton , AB
CONTACT US
CONTACT US

LOCATION

11267 170 street
Edmonton, AB CA T5M 0J1 (map)

PHONE

866-690-8699

WEBSITE

View website
Please let this vendor know that you found them on the WeddingWire Network.

ABOUT US

Pure Bridal is an intimate bridal boutique located in west Edmonton. Since opening our doors in 2006 we’ve made a commitment to offer our brides an exclusive and personalized... Read more
Pure Bridal is an intimate bridal boutique located in west Edmonton. Since opening our doors in 2006 we’ve made a commitment to offer our brides an exclusive and personalized experience.

Our boutique was designed to resonate the feel of Manhattan. The atmosphere is calm, the surroundings modern and beautiful to provide an unforgettable bridal shopping experience. Our luxurious bridal suites provide both comfort and privacy for the bride and her shopping companions. The oversized change rooms offer plenty of space for a serene and relaxed environment. Our gowns are openly displayed to allow for easy viewing.

Pure Bridal carries new and exciting styles including the latest trends in bridal fashion. From top Canadian designers to hot European lines, our selection varies from contemporary to modern classics to offer our brides a unique and distinctive look. Custom made veils and jewelry will help you complete your look.

The personalized service you receive will be second to none. Pure Bridal has aligned our business with imaginative hair designers and make-up artists to style our brides from head to toe.

Come in and visit us today for the pure experience!



Pure Bridal
11267-170 Street
Edmonton, Alberta T5V 0A2
Local (780) 428-8699
Toll Free (866) 690-8699
info@purebridal.ca Read less
Dress & Attire

PHOTOS

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INFO FOR DRESS & ATTIRE

Who do you provide services for?
Bride, Bridesmaids
What accessories do you provide?
Hair Accessories, Jewelry, Veils

REVIEWS

4.7
out of 5.0
4.8/5.0
4.8/5.0
4.8/5.0
4.6/5.0
4.5/5.0
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Anonymous
Wedding:
Recently Married
5.0/5.0
I am so appreciative of Pure Bridal!!! I cannot say enough good things about them. The staff are very attentive and helpful -- they had a great sense of my style and really worked to pull dresses that would suit me (and they have a selection of really good quality dresses at reasonable prices). They went out of their way to sell me a dress at a price that I could afford in the time that I needed it (which was 2 weeks!!). They went above and beyond what I would ever dare to ask for.

Also, you have your own area to try on the dresses and feel comfortable -- so many other stores are like being on say yes to the dress with every other brides bridal party critiquing. I don't work for the store, or have anything to do with them, but would say this is definitely the store to find your dress and really enjoy the experience.
I am so appreciative of Pure Bridal!!! I cannot say enough good things about them. The staff are very attentive and Read more...
I am so appreciative of Pure Bridal!!! I cannot say enough good things about them. The staff are very attentive and helpful -- they had a great sense of my style and really worked to pull dresses that would suit me (and they have a selection of really good quality dresses at reasonable prices). They went out of their way to sell me a dress at a price that I could afford in the time that I needed it (which was 2 weeks!!). They went above and beyond what I would ever dare to ask for.

Also, you have your own area to try on the dresses and feel comfortable -- so many other stores are like being on say yes to the dress with every other brides bridal party critiquing. I don't work for the store, or have anything to do with them, but would say this is definitely the store to find your dress and really enjoy the experience. Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
Recently Married
5.0/5.0
From the moment I walked into Pure Bridal I felt like a total princess! The store is absolutely beautiful, the dresses are gorgeous, and the service was amazing. Alyssa and her team didn't stop until I found the perfect dress and was completely satisfied. They also helped me find the most beautiful accessories, and made sure the dress was tailored perfectly to fit my body. This is the most beautiful store in the city, and I would highly recommend for any bride to check it out! -L
From the moment I walked into Pure Bridal I felt like a total princess! The store is absolutely beautiful, the dresses are Read more...
From the moment I walked into Pure Bridal I felt like a total princess! The store is absolutely beautiful, the dresses are gorgeous, and the service was amazing. Alyssa and her team didn't stop until I found the perfect dress and was completely satisfied. They also helped me find the most beautiful accessories, and made sure the dress was tailored perfectly to fit my body. This is the most beautiful store in the city, and I would highly recommend for any bride to check it out! -L Read less
Services Used: Dress & Attire
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Beth
Wedding:
12/21/2013
4.8/5.0
Of all the bridal boutiques I visited - Pure Bridal was by far the best! Great service, excellent atmosphere and quality advice and input provided by every member of the team! I highly recommend Pure!
Of all the bridal boutiques I visited - Pure Bridal was by far the best! Great service, excellent atmosphere and quality Read more...
Of all the bridal boutiques I visited - Pure Bridal was by far the best! Great service, excellent atmosphere and quality advice and input provided by every member of the team! I highly recommend Pure! Read less
Services Used: Dress & Attire
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Chelsey
Wedding:
10/10/2013
5.0/5.0
My experience at Pure Bridal was amazing - from the initial consultations where I tried on potential dresses, to my final fitting and the very thoughtful adjustments made to my dress. Alyssa is so warm & welcoming and makes you feel right at ease - she has a great eye, the adjustments made to my dress worked beautifully and turned out better than I could have imagined. I loved this bridal salon so much that I took my bridesmaids here to get their dresses as well which they are excited to wear on the big day!
My experience at Pure Bridal was amazing - from the initial consultations where I tried on potential dresses, to my final Read more...
My experience at Pure Bridal was amazing - from the initial consultations where I tried on potential dresses, to my final fitting and the very thoughtful adjustments made to my dress. Alyssa is so warm & welcoming and makes you feel right at ease - she has a great eye, the adjustments made to my dress worked beautifully and turned out better than I could have imagined. I loved this bridal salon so much that I took my bridesmaids here to get their dresses as well which they are excited to wear on the big day! Read less
Services Used: Dress & Attire
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K
Wedding:
8/31/2013
5.0/5.0
From start to end the service was excellent at Pure Bridal. I felt they had a great eye and were able to find dresses which complimented my body type (I had no clue and what I ended up picking was very different from what I thought would work for me). There were no issues with measurements and the dress came in early (we ordered a custom length). They were excellent in responding to my emails and were professional throughout. Overall, this was one of the least stressful parts of the wedding planning process and I'm happy I went to Pure Bridal.
From start to end the service was excellent at Pure Bridal. I felt they had a great eye and were able to find dresses Read more...
From start to end the service was excellent at Pure Bridal. I felt they had a great eye and were able to find dresses which complimented my body type (I had no clue and what I ended up picking was very different from what I thought would work for me). There were no issues with measurements and the dress came in early (we ordered a custom length). They were excellent in responding to my emails and were professional throughout. Overall, this was one of the least stressful parts of the wedding planning process and I'm happy I went to Pure Bridal. Read less
Services Used: Dress & Attire
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Crystal
Wedding:
8/10/2013
5.0/5.0
Excellent experience at Pure Bridal. It's the true bridal experience, just like on TV, with your own area to try dresses on and a very helpful associate picking dresses for you based on your likes and budget. Bought my dress from them and had them store it until after the alterations. Alterations went great. The bustle was done so well, that it just looked like the dress didn't originally have a train when it was up. Definitely a place to check out!
Excellent experience at Pure Bridal. It's the true bridal experience, just like on TV, with your own area to try dresses Read more...
Excellent experience at Pure Bridal. It's the true bridal experience, just like on TV, with your own area to try dresses on and a very helpful associate picking dresses for you based on your likes and budget. Bought my dress from them and had them store it until after the alterations. Alterations went great. The bustle was done so well, that it just looked like the dress didn't originally have a train when it was up. Definitely a place to check out! Read less
Services Used: Dress & Attire
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Cynthia
Wedding:
8/10/2013
5.0/5.0
I'd sum up my experience with Pure Bridal as AMAZING. Seriously, just AWESOME!

Alyssa, the owner, took VERY good care of me. She had a magical way of picking out dresses that were my exact vision. Turns out the very first one she pulled for me ended up being my dream dress'! Not only that but it came in under my dress budget! What?? Yay!

The boutique itself is absolutely stunning. Very spacious, classic, & private! I had a great time show-casing the dresses I tried on in my own 'suite' style fitting area complete with a luxury coach for my guests and an over-sized room with a giant mirror. It's just perfect in there.

When the dress came in (it only took a few months which was shocking considering EVERY other boutique I went to said it'd take upwards of 9 months) I was disappointed with the look due to the fact that the bust area was so big... but my consultant was so helpful and clipped it in several different ways to show how it would look if she were to take it in. Needless to say, my final dress fitting was a wonderful experience! I got to feel the excitement again of having the dress I dreamed of!!

I also choose my veil from Pure Bridal which looks like it was literally MADE for my dress! It was a little bit expensive but since I saved so much on my dress I decided to splurge on the veil.. did I mention, it looks like it was literally MADE for my dress? So how could I NOT snatch that beauty up!

Over-all my experience with Pure Bridal each and every time I walked into their boutique was a fantastic one! I was never rushed, was always welcomed with a smile, and never felt pressured. I am so happy I went to Pure Bridal! I would recommend it to any bride-to-be!!

Thank you Pure Bridal!!
I'd sum up my experience with Pure Bridal as AMAZING. Seriously, just AWESOME!

Alyssa, the owner, took VERY good Read more...
I'd sum up my experience with Pure Bridal as AMAZING. Seriously, just AWESOME!

Alyssa, the owner, took VERY good care of me. She had a magical way of picking out dresses that were my exact vision. Turns out the very first one she pulled for me ended up being my dream dress'! Not only that but it came in under my dress budget! What?? Yay!

The boutique itself is absolutely stunning. Very spacious, classic, & private! I had a great time show-casing the dresses I tried on in my own 'suite' style fitting area complete with a luxury coach for my guests and an over-sized room with a giant mirror. It's just perfect in there.

When the dress came in (it only took a few months which was shocking considering EVERY other boutique I went to said it'd take upwards of 9 months) I was disappointed with the look due to the fact that the bust area was so big... but my consultant was so helpful and clipped it in several different ways to show how it would look if she were to take it in. Needless to say, my final dress fitting was a wonderful experience! I got to feel the excitement again of having the dress I dreamed of!!

I also choose my veil from Pure Bridal which looks like it was literally MADE for my dress! It was a little bit expensive but since I saved so much on my dress I decided to splurge on the veil.. did I mention, it looks like it was literally MADE for my dress? So how could I NOT snatch that beauty up!

Over-all my experience with Pure Bridal each and every time I walked into their boutique was a fantastic one! I was never rushed, was always welcomed with a smile, and never felt pressured. I am so happy I went to Pure Bridal! I would recommend it to any bride-to-be!!

Thank you Pure Bridal!! Read less
Services Used: Dress & Attire
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Andrea
Wedding:
7/6/2013
5.0/5.0
The owner knows her stock very well and found me the perfect wedding gown! It was stunning and I received compliments on it all day. I found the bridesmaid dresses there as well and with three very different body types we found a dress that flattered them all... the alterations were painless and very quick. I couldn't have asked for better service.

Thank you!!!!
The owner knows her stock very well and found me the perfect wedding gown! It was stunning and I received compliments on Read more...
The owner knows her stock very well and found me the perfect wedding gown! It was stunning and I received compliments on it all day. I found the bridesmaid dresses there as well and with three very different body types we found a dress that flattered them all... the alterations were painless and very quick. I couldn't have asked for better service.

Thank you!!!! Read less
Services Used: Dress & Attire
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C
Wedding:
6/22/2013
4.5/5.0
Great overall except for dress pickup. I had requested a note on my file that my mother or father would be picking up the dress. When my father arrived he was questioned and as a result the store had to contact me while at an appointment. This was time consuming, frustrating and made everyone uncomfortable the day before the wedding.
Great overall except for dress pickup. I had requested a note on my file that my mother or father would be picking up the Read more...
Great overall except for dress pickup. I had requested a note on my file that my mother or father would be picking up the dress. When my father arrived he was questioned and as a result the store had to contact me while at an appointment. This was time consuming, frustrating and made everyone uncomfortable the day before the wedding. Read less
Services Used: Dress & Attire
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Caroline
Wedding:
6/15/2013
5.0/5.0
Amazingness service. I would recommend anyone to go to Pure Bridal in the future. Loved everyone there!
Amazingness service. I would recommend anyone to go to Pure Bridal in the future. Loved everyone there!
Amazingness service. I would recommend anyone to go to Pure Bridal in the future. Loved everyone there! Read less
Services Used: Dress & Attire
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Caroline
Wedding:
6/15/2013
5.0/5.0
Everyone I talked to was absolutely amazing. I had such a great experience at Pure Bridal. Thank you so so much. Xoxoxo
Everyone I talked to was absolutely amazing. I had such a great experience at Pure Bridal. Thank you so so much. Xoxoxo
Everyone I talked to was absolutely amazing. I had such a great experience at Pure Bridal. Thank you so so much. Xoxoxo Read less
Services Used: Dress & Attire
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Jana
Wedding:
9/15/2012
5.0/5.0
Pure Bridal is truly a gem. From the moment you walk through the door you know you are some place special and they make you feel special, I know I certainly did! Pure Bridal strives to find dresses that you cannot find elsewhere in Edmonton or anywhere else around as they have a couple exclusive designers I haven’t heard of before but LOVED their collection! That fact alone sets their boutique apart. However, the genuine interest and kindness exhibited by the Pure Bridal staff are also what set the salon apart from anything else you will find in Edmonton

So upon making an appointment one Saturday afternoon, my good friend and I were shown some of the loveliest dresses I have seen yet in this great dress adventure. The shop is beautifully decorated so that I felt beautiful just being in the space alone. There is a really nice range of dresses as far as price points go, realistically broad enough that no matter your budget you’ll find your dress. I’m not sure how they did it but they found my beautiful wedding dress at my budget which left me able to buy some accessories. Speaking of that wow, the accessories were stunning!! We found a perfect piece to compliment my dress, it was like a match made in heaven!

To be a good shopper I did keep an appointment I had booked earlier at another bridal boutique as I figured I should just compare, well what a waste of time that was. It was like night and day. The consultant I met with was cold, rude and disinterest, it was the exact opposite of my experience at Pure Bridal and simply reaffirmed why I needed to buy my dress there.

I don’t think I can say any more other than do yourself a favor and experience it for yourself, don't even think twice about going anywhere else!
Pure Bridal is truly a gem. From the moment you walk through the door you know you are some place special and they make Read more...
Pure Bridal is truly a gem. From the moment you walk through the door you know you are some place special and they make you feel special, I know I certainly did! Pure Bridal strives to find dresses that you cannot find elsewhere in Edmonton or anywhere else around as they have a couple exclusive designers I haven’t heard of before but LOVED their collection! That fact alone sets their boutique apart. However, the genuine interest and kindness exhibited by the Pure Bridal staff are also what set the salon apart from anything else you will find in Edmonton

So upon making an appointment one Saturday afternoon, my good friend and I were shown some of the loveliest dresses I have seen yet in this great dress adventure. The shop is beautifully decorated so that I felt beautiful just being in the space alone. There is a really nice range of dresses as far as price points go, realistically broad enough that no matter your budget you’ll find your dress. I’m not sure how they did it but they found my beautiful wedding dress at my budget which left me able to buy some accessories. Speaking of that wow, the accessories were stunning!! We found a perfect piece to compliment my dress, it was like a match made in heaven!

To be a good shopper I did keep an appointment I had booked earlier at another bridal boutique as I figured I should just compare, well what a waste of time that was. It was like night and day. The consultant I met with was cold, rude and disinterest, it was the exact opposite of my experience at Pure Bridal and simply reaffirmed why I needed to buy my dress there.

I don’t think I can say any more other than do yourself a favor and experience it for yourself, don't even think twice about going anywhere else! Read less
Services Used: Dress & Attire
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Emily
Wedding:
8/4/2012
5.0/5.0
Bought my dress from Pure Bridal and couldn't be happier! I was getting discouraged by the cost of dresses as I looked high and low to find a dress that would fit my $2000 budget that I really didn’t want to or could afford to break. Thank goodness I found Pure Bridal, they had plenty of dresses in my price range and provided a great shopping experience so much better than a lot of boutiques I visited. I like the fact that alterations are done in house and their shop is in a great location. Definitely check out Pure Bridal when you’re looking for you dress, I wish save yourself the hassle and the stress! Great job everyone!
Bought my dress from Pure Bridal and couldn't be happier! I was getting discouraged by the cost of dresses as I looked Read more...
Bought my dress from Pure Bridal and couldn't be happier! I was getting discouraged by the cost of dresses as I looked high and low to find a dress that would fit my $2000 budget that I really didn’t want to or could afford to break. Thank goodness I found Pure Bridal, they had plenty of dresses in my price range and provided a great shopping experience so much better than a lot of boutiques I visited. I like the fact that alterations are done in house and their shop is in a great location. Definitely check out Pure Bridal when you’re looking for you dress, I wish save yourself the hassle and the stress! Great job everyone! Read less
Services Used: Dress & Attire
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Alexis
Wedding:
6/23/2012
5.0/5.0
Pure Bridal is great bridal boutique with a beautiful salon, amazing dress selection, and extremely knowledgeable and friendly staff. They have a great selection of dresses for every body type and are really good at helping you select the right look and feel. I was very happy with the set of designers, fabrics and styles they carry which allowed me to get a really good idea of what is available.

I worked with Corinna, who almost immediately knew what I was looking for once I started to describe the vision of the dress I had in my head. I tried on 15 or more dresses during my appointment, which i loved because most places seem to limit that that. In the end I found my dress and felt happy knowing I made a well informed decision! For any bride to be looking for a dress visiting Pure Bridal and Corinna should be top of your list!
Pure Bridal is great bridal boutique with a beautiful salon, amazing dress selection, and extremely knowledgeable and Read more...
Pure Bridal is great bridal boutique with a beautiful salon, amazing dress selection, and extremely knowledgeable and friendly staff. They have a great selection of dresses for every body type and are really good at helping you select the right look and feel. I was very happy with the set of designers, fabrics and styles they carry which allowed me to get a really good idea of what is available.

I worked with Corinna, who almost immediately knew what I was looking for once I started to describe the vision of the dress I had in my head. I tried on 15 or more dresses during my appointment, which i loved because most places seem to limit that that. In the end I found my dress and felt happy knowing I made a well informed decision! For any bride to be looking for a dress visiting Pure Bridal and Corinna should be top of your list! Read less
Services Used: Dress & Attire
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Donna
Wedding:
6/23/2012
4.9/5.0
I had a great experience at Pure Bridal while shopping for my wedding dress. During my journey I had visted several other bridal shop without any luck, either they didnt have what I was looking for or they didnt provide great service that made me want to stay.

The staff at Pure Bridal were fantastic, patient, never pressured or pushed me and allowed me to take my time and ask answered all my questions, they also allowed me to take pictures which most places dont.

I was very happy with the service before and after the sale, and I strongly reccommend them!
I had a great experience at Pure Bridal while shopping for my wedding dress. During my journey I had visted several other Read more...
I had a great experience at Pure Bridal while shopping for my wedding dress. During my journey I had visted several other bridal shop without any luck, either they didnt have what I was looking for or they didnt provide great service that made me want to stay.

The staff at Pure Bridal were fantastic, patient, never pressured or pushed me and allowed me to take my time and ask answered all my questions, they also allowed me to take pictures which most places dont.

I was very happy with the service before and after the sale, and I strongly reccommend them! Read less
Services Used: Dress & Attire
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Krista
Wedding:
6/9/2012
4.6/5.0
I cannot thank you enough for everything you did! Everyone there is so nice! Alyssa and Corinna I still can’t believe you made my dream dress a reality!!! I never imagined I would have such a beautiful dress for my wedding. You guys were patient, helpful and sooo wonderful to work with!!! My husband was so happy when he saw me in the dress, I never felt more beautiful than I did at that moment. You really created that Cinderella moment I’ve been waiting for all my life and I can’t thank you enough. Once again Alyssa and Corinna and everyone at Pure Bridal thank you for making my dream dress come true!
I cannot thank you enough for everything you did! Everyone there is so nice! Alyssa and Corinna I still can’t believe you Read more...
I cannot thank you enough for everything you did! Everyone there is so nice! Alyssa and Corinna I still can’t believe you made my dream dress a reality!!! I never imagined I would have such a beautiful dress for my wedding. You guys were patient, helpful and sooo wonderful to work with!!! My husband was so happy when he saw me in the dress, I never felt more beautiful than I did at that moment. You really created that Cinderella moment I’ve been waiting for all my life and I can’t thank you enough. Once again Alyssa and Corinna and everyone at Pure Bridal thank you for making my dream dress come true! Read less
Services Used: Dress & Attire
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Yostina
Wedding:
5/15/2010
1.4/5.0
A few of the girls were helpful but the attitude was horrible. Always made me feel like I was inconveniencing them. They did a good job regardless but the attitude SUCKED. I dont think they are very nice but they do know what they are doing bc the dress and alteration was perfect.
A few of the girls were helpful but the attitude was horrible. Always made me feel like I was inconveniencing them. They Read more...
A few of the girls were helpful but the attitude was horrible. Always made me feel like I was inconveniencing them. They did a good job regardless but the attitude SUCKED. I dont think they are very nice but they do know what they are doing bc the dress and alteration was perfect. Read less
Services Used: Dress & Attire
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Jill
Wedding:
1/19/2008
4.6/5.0
The girls at Pure were professional, helpful and patient. All our dresses we ready to be picked up on time and my dress was even in early. When we ran into some challenges with the bridesmaid dresses they were accomadating and sympathetic to our unique situation and worked with us to find a solution. I loved my dress and had a very positive expereince shopping at Pure Bridal.
The girls at Pure were professional, helpful and patient. All our dresses we ready to be picked up on time and my dress Read more...
The girls at Pure were professional, helpful and patient. All our dresses we ready to be picked up on time and my dress was even in early. When we ran into some challenges with the bridesmaid dresses they were accomadating and sympathetic to our unique situation and worked with us to find a solution. I loved my dress and had a very positive expereince shopping at Pure Bridal. Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
2+ years ago
4.6/5.0
I cannot thank you enough for everything you did! Everyone there is so nice! Alyssa and Corinna I still can’t believe you made my dream dress a reality!!! I never imagined I would have such a beautiful dress for my wedding. You guys were patient, helpful and sooo wonderful to work with!!! My husband was so happy when he saw me in the dress, I never felt more beautiful than I did at that moment. You really created that Cinderella moment I’ve been waiting for all my life and I can’t thank you enough. Once again Alyssa and Corinna and everyone at Pure Bridal thank you for making my dream dress come true!
I cannot thank you enough for everything you did! Everyone there is so nice! Alyssa and Corinna I still can’t believe you Read more...
I cannot thank you enough for everything you did! Everyone there is so nice! Alyssa and Corinna I still can’t believe you made my dream dress a reality!!! I never imagined I would have such a beautiful dress for my wedding. You guys were patient, helpful and sooo wonderful to work with!!! My husband was so happy when he saw me in the dress, I never felt more beautiful than I did at that moment. You really created that Cinderella moment I’ve been waiting for all my life and I can’t thank you enough. Once again Alyssa and Corinna and everyone at Pure Bridal thank you for making my dream dress come true! Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
1+ year ago
5.0/5.0
I loved my experience with pure bridal!! I recommend them to every bride to be that I talk to :)
I loved my experience with pure bridal!! I recommend them to every bride to be that I talk to :)
I loved my experience with pure bridal!! I recommend them to every bride to be that I talk to :) Read less
Services Used: Dress & Attire

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