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Pure Bridal

Edmonton , AB
CONTACT US
CONTACT US

LOCATION

11267 170 street
Edmonton, AB T5M 0J1 CA (map)

PHONE

866-690-8699

WEBSITE

View website
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ABOUT US

Pure Bridal is an intimate bridal boutique located in west Edmonton. Since opening our doors in 2006 we’ve made a commitment to offer our brides an exclusive and personalized... Read more
Pure Bridal is an intimate bridal boutique located in west Edmonton. Since opening our doors in 2006 we’ve made a commitment to offer our brides an exclusive and personalized experience.

Our boutique was designed to resonate the feel of Manhattan. The atmosphere is calm, the surroundings modern and beautiful to provide an unforgettable bridal shopping experience. Our luxurious bridal suites provide both comfort and privacy for the bride and her shopping companions. The oversized change rooms offer plenty of space for a serene and relaxed environment. Our gowns are openly displayed to allow for easy viewing.

Pure Bridal carries new and exciting styles including the latest trends in bridal fashion. From top Canadian designers to hot European lines, our selection varies from contemporary to modern classics to offer our brides a unique and distinctive look. Custom made veils and jewelry will help you complete your look.

The personalized service you receive will be second to none. Pure Bridal has aligned our business with imaginative hair designers and make-up artists to style our brides from head to toe.

Come in and visit us today for the pure experience!



Pure Bridal
11267-170 Street
Edmonton, Alberta T5V 0A2
Local (780) 428-8699
Toll Free (866) 690-8699
info@purebridal.ca Read less
Dress & Attire

PHOTOS

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INFO FOR DRESS & ATTIRE

Who do you provide services for?
Bride, Bridesmaids
What accessories do you provide?
Hair Accessories, Jewelry, Veils

REVIEWS

4.7
out of 5.0
4.8/5.0
4.8/5.0
4.8/5.0
4.7/5.0
4.5/5.0
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Default vendor profile pic
Jenni
Wedding:
8/15/2015
4.5/5.0
I am quite happy with my experience at Pure Bridal. It is very clean, wide open and you get your own private viewing room. It doesn't have that hemmed-in, overwhelming feeling that some bridal stores can have. The sales rep I had was really good. We sat down and talked about what I had tried on already, what I liked and what I didn't like. From there she brought me a selection of dresses to try on and we slowly narrowed it down to that perfect style/fit for me. Eventually she found me "the one". For anyone looking for a private 1-1 experience this is a great place.
I am quite happy with my experience at Pure Bridal. It is very clean, wide open and you get your own private viewing room. Read more...
I am quite happy with my experience at Pure Bridal. It is very clean, wide open and you get your own private viewing room. It doesn't have that hemmed-in, overwhelming feeling that some bridal stores can have. The sales rep I had was really good. We sat down and talked about what I had tried on already, what I liked and what I didn't like. From there she brought me a selection of dresses to try on and we slowly narrowed it down to that perfect style/fit for me. Eventually she found me "the one". For anyone looking for a private 1-1 experience this is a great place. Read less
Services Used: Dress & Attire
Default vendor profile pic
Jeanine
Wedding:
4/24/2015
5.0/5.0
Pure Bridal was such a wonderful shopping experience! The ladies were so accommodating when me and my (8) girl friends came in and tried on what seemed like a million dresses.

After I had narrowed down my options, my mother and mother in law went in on an evening appointment, and ended up staying almost an hour past closing! The ladies there did not pressure us and really seemed like they just wanted me to find my perfect dress - I did!

Thank you for kindness and making the dress shopping process so easy !
Pure Bridal was such a wonderful shopping experience! The ladies were so accommodating when me and my (8) girl friends Read more...
Pure Bridal was such a wonderful shopping experience! The ladies were so accommodating when me and my (8) girl friends came in and tried on what seemed like a million dresses.

After I had narrowed down my options, my mother and mother in law went in on an evening appointment, and ended up staying almost an hour past closing! The ladies there did not pressure us and really seemed like they just wanted me to find my perfect dress - I did!

Thank you for kindness and making the dress shopping process so easy ! Read less
Services Used: Dress & Attire
Default vendor profile pic
Beth
Wedding:
12/21/2013
4.8/5.0
Of all the bridal boutiques I visited - Pure Bridal was by far the best! Great service, excellent atmosphere and quality advice and input provided by every member of the team! I highly recommend Pure!
Of all the bridal boutiques I visited - Pure Bridal was by far the best! Great service, excellent atmosphere and quality Read more...
Of all the bridal boutiques I visited - Pure Bridal was by far the best! Great service, excellent atmosphere and quality advice and input provided by every member of the team! I highly recommend Pure! Read less
Services Used: Dress & Attire
Default vendor profile pic
Chelsey
Wedding:
10/10/2013
5.0/5.0
My experience at Pure Bridal was amazing - from the initial consultations where I tried on potential dresses, to my final fitting and the very thoughtful adjustments made to my dress. Alyssa is so warm & welcoming and makes you feel right at ease - she has a great eye, the adjustments made to my dress worked beautifully and turned out better than I could have imagined. I loved this bridal salon so much that I took my bridesmaids here to get their dresses as well which they are excited to wear on the big day!
My experience at Pure Bridal was amazing - from the initial consultations where I tried on potential dresses, to my final Read more...
My experience at Pure Bridal was amazing - from the initial consultations where I tried on potential dresses, to my final fitting and the very thoughtful adjustments made to my dress. Alyssa is so warm & welcoming and makes you feel right at ease - she has a great eye, the adjustments made to my dress worked beautifully and turned out better than I could have imagined. I loved this bridal salon so much that I took my bridesmaids here to get their dresses as well which they are excited to wear on the big day! Read less
Services Used: Dress & Attire
Default vendor profile pic
K
Wedding:
8/31/2013
5.0/5.0
From start to end the service was excellent at Pure Bridal. I felt they had a great eye and were able to find dresses which complimented my body type (I had no clue and what I ended up picking was very different from what I thought would work for me). There were no issues with measurements and the dress came in early (we ordered a custom length). They were excellent in responding to my emails and were professional throughout. Overall, this was one of the least stressful parts of the wedding planning process and I'm happy I went to Pure Bridal.
From start to end the service was excellent at Pure Bridal. I felt they had a great eye and were able to find dresses Read more...
From start to end the service was excellent at Pure Bridal. I felt they had a great eye and were able to find dresses which complimented my body type (I had no clue and what I ended up picking was very different from what I thought would work for me). There were no issues with measurements and the dress came in early (we ordered a custom length). They were excellent in responding to my emails and were professional throughout. Overall, this was one of the least stressful parts of the wedding planning process and I'm happy I went to Pure Bridal. Read less
Services Used: Dress & Attire
Default vendor profile pic
Cynthia
Wedding:
8/10/2013
5.0/5.0
I'd sum up my experience with Pure Bridal as AMAZING. Seriously, just AWESOME!

Alyssa, the owner, took VERY good care of me. She had a magical way of picking out dresses that were my exact vision. Turns out the very first one she pulled for me ended up being my dream dress'! Not only that but it came in under my dress budget! What?? Yay!

The boutique itself is absolutely stunning. Very spacious, classic, & private! I had a great time show-casing the dresses I tried on in my own 'suite' style fitting area complete with a luxury coach for my guests and an over-sized room with a giant mirror. It's just perfect in there.

When the dress came in (it only took a few months which was shocking considering EVERY other boutique I went to said it'd take upwards of 9 months) I was disappointed with the look due to the fact that the bust area was so big... but my consultant was so helpful and clipped it in several different ways to show how it would look if she were to take it in. Needless to say, my final dress fitting was a wonderful experience! I got to feel the excitement again of having the dress I dreamed of!!

I also choose my veil from Pure Bridal which looks like it was literally MADE for my dress! It was a little bit expensive but since I saved so much on my dress I decided to splurge on the veil.. did I mention, it looks like it was literally MADE for my dress? So how could I NOT snatch that beauty up!

Over-all my experience with Pure Bridal each and every time I walked into their boutique was a fantastic one! I was never rushed, was always welcomed with a smile, and never felt pressured. I am so happy I went to Pure Bridal! I would recommend it to any bride-to-be!!

Thank you Pure Bridal!!
I'd sum up my experience with Pure Bridal as AMAZING. Seriously, just AWESOME!

Alyssa, the owner, took VERY good Read more...
I'd sum up my experience with Pure Bridal as AMAZING. Seriously, just AWESOME!

Alyssa, the owner, took VERY good care of me. She had a magical way of picking out dresses that were my exact vision. Turns out the very first one she pulled for me ended up being my dream dress'! Not only that but it came in under my dress budget! What?? Yay!

The boutique itself is absolutely stunning. Very spacious, classic, & private! I had a great time show-casing the dresses I tried on in my own 'suite' style fitting area complete with a luxury coach for my guests and an over-sized room with a giant mirror. It's just perfect in there.

When the dress came in (it only took a few months which was shocking considering EVERY other boutique I went to said it'd take upwards of 9 months) I was disappointed with the look due to the fact that the bust area was so big... but my consultant was so helpful and clipped it in several different ways to show how it would look if she were to take it in. Needless to say, my final dress fitting was a wonderful experience! I got to feel the excitement again of having the dress I dreamed of!!

I also choose my veil from Pure Bridal which looks like it was literally MADE for my dress! It was a little bit expensive but since I saved so much on my dress I decided to splurge on the veil.. did I mention, it looks like it was literally MADE for my dress? So how could I NOT snatch that beauty up!

Over-all my experience with Pure Bridal each and every time I walked into their boutique was a fantastic one! I was never rushed, was always welcomed with a smile, and never felt pressured. I am so happy I went to Pure Bridal! I would recommend it to any bride-to-be!!

Thank you Pure Bridal!! Read less
Services Used: Dress & Attire
Default vendor profile pic
Bubbles7
Wedding:
4/25/2009
4.0/5.0
This is a bridal shop located in downtown Edmonton (104th Street). The atmosphere is fabulous and the dressing rooms large with room for guests to sit on a couch outside the dressing room to view the dresses you try on. They were able to ship a Canadian dress from the Mikaella line within a reasonably short time. The staff was very helpful and friendly. I was very happy with the service and absolutely loved my dress. It is not your average bridal shop and you feel very special being a client there. Be sure to make an appointment as this is how they give each bride such individual attention. Highly recommend you look here in your search for the perfect bridal gown. Pure Bridal #102, 10137 104 Street Edmonton, AB (780) 428-8699 info@purebridal.ca
This is a bridal shop located in downtown Edmonton (104th Street). The atmosphere is fabulous and the dressing rooms large Read more...
This is a bridal shop located in downtown Edmonton (104th Street). The atmosphere is fabulous and the dressing rooms large with room for guests to sit on a couch outside the dressing room to view the dresses you try on. They were able to ship a Canadian dress from the Mikaella line within a reasonably short time. The staff was very helpful and friendly. I was very happy with the service and absolutely loved my dress. It is not your average bridal shop and you feel very special being a client there. Be sure to make an appointment as this is how they give each bride such individual attention. Highly recommend you look here in your search for the perfect bridal gown. Pure Bridal #102, 10137 104 Street Edmonton, AB (780) 428-8699 info@purebridal.ca Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
1+ year ago
5.0/5.0
From the moment I walked into Pure Bridal I felt like a total princess! The store is absolutely beautiful, the dresses are gorgeous, and the service was amazing. Alyssa and her team didn't stop until I found the perfect dress and was completely satisfied. They also helped me find the most beautiful accessories, and made sure the dress was tailored perfectly to fit my body. This is the most beautiful store in the city, and I would highly recommend for any bride to check it out! -L
From the moment I walked into Pure Bridal I felt like a total princess! The store is absolutely beautiful, the dresses are Read more...
From the moment I walked into Pure Bridal I felt like a total princess! The store is absolutely beautiful, the dresses are gorgeous, and the service was amazing. Alyssa and her team didn't stop until I found the perfect dress and was completely satisfied. They also helped me find the most beautiful accessories, and made sure the dress was tailored perfectly to fit my body. This is the most beautiful store in the city, and I would highly recommend for any bride to check it out! -L Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
1+ year ago
5.0/5.0
I am so appreciative of Pure Bridal!!! I cannot say enough good things about them. The staff are very attentive and helpful -- they had a great sense of my style and really worked to pull dresses that would suit me (and they have a selection of really good quality dresses at reasonable prices). They went out of their way to sell me a dress at a price that I could afford in the time that I needed it (which was 2 weeks!!). They went above and beyond what I would ever dare to ask for.

Also, you have your own area to try on the dresses and feel comfortable -- so many other stores are like being on say yes to the dress with every other brides bridal party critiquing. I don't work for the store, or have anything to do with them, but would say this is definitely the store to find your dress and really enjoy the experience.
I am so appreciative of Pure Bridal!!! I cannot say enough good things about them. The staff are very attentive and Read more...
I am so appreciative of Pure Bridal!!! I cannot say enough good things about them. The staff are very attentive and helpful -- they had a great sense of my style and really worked to pull dresses that would suit me (and they have a selection of really good quality dresses at reasonable prices). They went out of their way to sell me a dress at a price that I could afford in the time that I needed it (which was 2 weeks!!). They went above and beyond what I would ever dare to ask for.

Also, you have your own area to try on the dresses and feel comfortable -- so many other stores are like being on say yes to the dress with every other brides bridal party critiquing. I don't work for the store, or have anything to do with them, but would say this is definitely the store to find your dress and really enjoy the experience. Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
[Private]
4.7/5.0
The ladies at Pure were awesome. My first visit was at the very end of the day and I was kind of pushing it for time, but they still let me try on the dresses I wanted to see. I went back a second time during the day and had a much slower visit, which was good. I purchased my dress in August and it was already in at the beginning of January. We also bought the bridal party dresses here, and I also ordered some extra lace from my dress as well. Every time I come in they remember my dress and my girls' dresses and are very helpful. The boutique is always very clean and organized and smells so relaxing. No need to shop around, just go to Pure!
The ladies at Pure were awesome. My first visit was at the very end of the day and I was kind of pushing it for time, but Read more...
The ladies at Pure were awesome. My first visit was at the very end of the day and I was kind of pushing it for time, but they still let me try on the dresses I wanted to see. I went back a second time during the day and had a much slower visit, which was good. I purchased my dress in August and it was already in at the beginning of January. We also bought the bridal party dresses here, and I also ordered some extra lace from my dress as well. Every time I come in they remember my dress and my girls' dresses and are very helpful. The boutique is always very clean and organized and smells so relaxing. No need to shop around, just go to Pure! Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
[Private]
5.0/5.0
Got my dress from Pure Bridal and the service was great. I had a particular dress style in mind and they pulled a few dresses for me to try in, keeping in mind what I wanted. They were very accommodating and I'd highly recommend them. The service was so great that we ended up getting all of the bridesmaid dresses there too. Great selection at the stores too and many of their dresses were very well priced - around the $1,000 price point.
Got my dress from Pure Bridal and the service was great. I had a particular dress style in mind and they pulled a few Read more...
Got my dress from Pure Bridal and the service was great. I had a particular dress style in mind and they pulled a few dresses for me to try in, keeping in mind what I wanted. They were very accommodating and I'd highly recommend them. The service was so great that we ended up getting all of the bridesmaid dresses there too. Great selection at the stores too and many of their dresses were very well priced - around the $1,000 price point. Read less
Services Used: Dress & Attire

MAP

 
11267 170 street, Edmonton, AB T5M 0J1 See On Map
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