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Sure-Fire Entertainment

Lubbock , TX
CONTACT US
CONTACT US

LOCATION

P.O. Box 64248
Lubbock, TX 79464 US (map)

PHONE

806-474-3417

WEBSITE

View website
Please let this vendor know that you found them on the WeddingWire Network.

ABOUT US

Your wedding day will be one of the most memorable days of your life. As a result, it is of utmost importance that your wedding events go as smoothly as possible. The SureFire... Read more
Your wedding day will be one of the most memorable days of your life. As a result, it is of utmost importance that your wedding events go as smoothly as possible. The Sure☼Fire Difference: The Knowledge and Experience to Make Your Wedding
The One That You, Your Family, and Guests Will Never Forget.
- Customized Personal Service
- Detailed Pre-Planning & Event Coordination
- Professional Quality Sound & Lighting
- Superior Music Programming
- Customized Timeline
- Reasonable Rates
- Family Friendly, Elegant and Fun!

My experience as a Disc-Jockey and Wedding Entertainment Director spans over two decades and hundreds of weddings.
With someone of my experience, you will be able to rest assured that the music and order of events at your ceremony and reception will go exactly as planned. Read less
Ceremony Music , DJ

PHOTOS

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INFO FOR DJ

What music genres are in your collection?
50s, 60s, 70s, 80s, 90s, Acoustic, Big Band, Classic Rock, Country, Dance, Folk, Funk, Gospel, Hip Hop, Jazz, Motown, Oldies, Pop, R&B, Rock, Soul, Swing
Do you have liability insurance?
Yes
Describe your DJ style:
My style is fairly low-key and professional. I make whatever announcements you wish me to make, in a clear and pleasant voice. I don't attempt to talk with phony gusto like a TV game show host or a circus ringmaster. I am there to facilitate a great time for YOU and your guests.
What is your usual attire?
I will dress in appropriate attire required for the event, whether it be formal, casual, or somewhere in between. What I will not do is show up in attire that draws more attention to myself than the couple. It is their day and all the attention should be on them, their families and friends.
If you do not have one of the songs pre-requested by the client, do you require that they provide it?
No, the couple does not have to provide any music.
What is the minimum amount of time you will DJ for?
I don't have a "4-hour package." What I provide is more like an "8 to 12 hour package." I start working for you the moment you hire me, well before the day of your ceremony and reception. That is one of the marks of a true wedding professional. 
 You are NOT just hiring me to play music for 3 to 4 hours. In addition to the actual event you have hired me for, I also spend many hours meeting and consulting with you, helping you create your ceremony order and the timeline for your reception. I spend time fine-tuning all the details, researching and obtaining your special music requests, preparing customized CDs containing sequenced music for special moments like your Grand Entrance, visiting the site of your reception in advance, and arriving at the event early to set up. Typically, I devote 12 HOURS OR MORE to your wedding.
Is the client able to meet the DJ before booking?
I strongly recommend that we meet BEFORE you decide whether or not to hire me. An in-person meeting can help you - and myself decide if we're a good fit for each other. Later, after you've hired me, we can schedule additional meetings to go over all the details (in addition to talking by phone and corresponding by email). A wedding is a very special and personal event, and meeting couples in person is part of the way I conduct business as a wedding DJ.
Can the client submit a do-not-play list?
Absolutely
Do you bring your own equipment?
Yes, I use top-of-the-line professional audio equipment, from manufacturers such as Technics, JBL, Crown, QSC, EV, Peavey, and Shure. In addition to a pair of excellent full-range speakers, I can also set up subwoofers to give the dance music extra punch, especially in larger rooms. At your event, I'll play music through a pro-audio system designed especially for music that is at a proper volume, and I bring a back up of everything.
What (if any) special equipment, such as disco balls or lighting, is offered with your service?
Dance lighting- intelligent lights that move to the beat of the music and provide modern visual effects that help bring dynamic energy to the room.
How much time do you usually need to set up? Do you require that the site or client provide a table for you to set up on?
I will arrive at least 90 minutes before I'm scheduled to perform. For my main set-up, all I need is a table and access to a standard power outlet. Typically, the table is a standard rectangular shaped banquet-style table that nearly all caterers and hotels supply.
Do you have any extra space requirements?
Don't worry. I'm expert at fitting into just about any space, large or small. I'll consult directly with the venue to make sure I'm familiar with the physical layout.
Do you have a sign or banner that you use at events?
Yes, but NOT at weddings. How tacky..!
Do you usually emcee the event or talk between songs?
Master of Ceremonies duties will be skillfully handled so your reception events flow smoothly from Grand Entrance to Final Dance.
How would you motivate the crowd if no one is dancing?
I am familiar enough with all genres of music and skilled at reading the crowd that this rarely happens. If you don't have a "dancing crowd" at your reception, I don't ever have the need to force grandma or shy guests out onto the dance floor. People have unique ways of enjoying themselves and my services recognize that.
What is your policy on taking breaks? If you require a meal break, do you require that the client provide your meal?
No meal break.
What is your backup plan in case you become unavailable on the day of the event?
First, I have never missed a gig in twenty years of DJ entertainment. Second, even if I were not feeling well, I'd be there, and you'd never know. After all, it's like show biz - "the show must go on." Third, in the extremely unlikely case that something happened which absolutely prevented me from making a gig, I would find you a replacement DJ at no additional cost to you.
Do you book yourself for more than one event in a day?
No
What is your overtime rate?
In the event the couple desires extended services, they shall be provided at a rate of $50 per 1/2 hour, prior to the performance of the extended services. The couple must also have the express approval of the venue before overtime services are rendered.
Do you charge for travel expenses? If yes, how much do you charge?
No charge for travel expenses within a 90 mile range.
What is the required deposit to secure your services?
$350

REVIEWS

4.6
out of 5.0
4.6/5.0
4.6/5.0
4.7/5.0
4.6/5.0
4.7/5.0
Sort by
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Trey
Wedding:
12/21/2014
5.0/5.0
I can't stress how perfect Sure Fire DJ was for DJing our wedding. The song selection was perfect and just what we wanted. We had multiple people comment on how great the music was. He doesn't steal the show and make the event about him. Very professional, helped make our wedding day perfect!
I can't stress how perfect Sure Fire DJ was for DJing our wedding. The song selection was perfect and just what we wanted. Read more...
I can't stress how perfect Sure Fire DJ was for DJing our wedding. The song selection was perfect and just what we wanted. We had multiple people comment on how great the music was. He doesn't steal the show and make the event about him. Very professional, helped make our wedding day perfect! Read less
Services Used: Ceremony Music, DJ
Sure-Fire Entertainment responded with the following comments:

Thank you Trey! It was an honor to be part of your Special Day. Your family and friends were so much fun at the reception. Thanks for the referrals, and best wishes to you & Jaime!
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Anonymous
Wedding:
Recently Married
5.0/5.0
Music was GREAT! Very flexible!!
Music was GREAT! Very flexible!!
Music was GREAT! Very flexible!! Read less
Services Used: DJ
Default vendor profile pic
Anonymous
Wedding:
Recently Married
4.8/5.0
Jim with Sure-Fire Entertainment did an excellent job with our wedding music. He met with us beforehand and worked out all the details for the reception and we filled out an extensive form with all sorts of information about what type of activities we wanted, specific music requests, etc. The reception was amazing and he found the type of music that worked best for the people we had and had a group that normally wouldn't be much for dancing out on the dance floor.
Jim with Sure-Fire Entertainment did an excellent job with our wedding music. He met with us beforehand and worked out all Read more...
Jim with Sure-Fire Entertainment did an excellent job with our wedding music. He met with us beforehand and worked out all the details for the reception and we filled out an extensive form with all sorts of information about what type of activities we wanted, specific music requests, etc. The reception was amazing and he found the type of music that worked best for the people we had and had a group that normally wouldn't be much for dancing out on the dance floor. Read less
Services Used: Ceremony Music, DJ
Default vendor profile pic
Phillip
Wedding:
9/20/2014
5.0/5.0
Jim with SureFire was INCREDIBLE!! He nailed our ceremony and reception flawlessly. He was very fast to respond to any questions we had. He took the time to meet with us and get to know us as a couple to give us EXACTLY what we wanted. Extremely professional and talented. Don't bother looking anywhere else. If you need a dj for your event, Jim is your man. Guaranteed. End of story.
Jim with SureFire was INCREDIBLE!! He nailed our ceremony and reception flawlessly. He was very fast to respond to any Read more...
Jim with SureFire was INCREDIBLE!! He nailed our ceremony and reception flawlessly. He was very fast to respond to any questions we had. He took the time to meet with us and get to know us as a couple to give us EXACTLY what we wanted. Extremely professional and talented. Don't bother looking anywhere else. If you need a dj for your event, Jim is your man. Guaranteed. End of story. Read less
Services Used: DJ
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Beverly
Wedding:
7/26/2014
5.0/5.0
If your looking for a DJ look no further. My son and his new bride had the best time at the reception, as did all the guests. Jim did an awesome job.
If your looking for a DJ look no further. My son and his new bride had the best time at the reception, as did all the Read more...
If your looking for a DJ look no further. My son and his new bride had the best time at the reception, as did all the guests. Jim did an awesome job. Read less
Services Used: Ceremony Music, DJ
Default vendor profile pic
Anonymous
Wedding:
Recently Married
4.2/5.0
I was very pleased with the service received from Surefire Entertainment. He was efficient and very easy to work with and kept the schedule of our reception on track. However, we had requested to have a majority of Texas country played at our wedding and there was very little actually played, and I know when it was requested by a friend that request was not met. Overall we had a wonderful wedding and a great experience with Surefire.
I was very pleased with the service received from Surefire Entertainment. He was efficient and very easy to work with and Read more...
I was very pleased with the service received from Surefire Entertainment. He was efficient and very easy to work with and kept the schedule of our reception on track. However, we had requested to have a majority of Texas country played at our wedding and there was very little actually played, and I know when it was requested by a friend that request was not met. Overall we had a wonderful wedding and a great experience with Surefire. Read less
Services Used: DJ
Default vendor profile pic
Anonymous
Wedding:
Recently Married
5.0/5.0
Jim was a pleasure to deal with and provided the type of service we wanted. He utilized our play list and managed the flow of the music flawlessly. He also let the event be the showcase and didn't view his role as a "performance", which, again, was exactly what we wanted.
Jim was a pleasure to deal with and provided the type of service we wanted. He utilized our play list and managed the flow Read more...
Jim was a pleasure to deal with and provided the type of service we wanted. He utilized our play list and managed the flow of the music flawlessly. He also let the event be the showcase and didn't view his role as a "performance", which, again, was exactly what we wanted. Read less
Services Used: DJ
Default vendor profile pic
Anonymous
Wedding:
Recently Married
3.0/5.0
He was very friendly and helpful leading up to the ceremony. I wish he would have been a little more flexible on where he would set up his equipment during the ceremony and reception.
He was very friendly and helpful leading up to the ceremony. I wish he would have been a little more flexible on where he Read more...
He was very friendly and helpful leading up to the ceremony. I wish he would have been a little more flexible on where he would set up his equipment during the ceremony and reception. Read less
Services Used: DJ
Sure-Fire Entertainment responded with the following comments:

Thank you for taking the time to communicate with your review. As you can see from other reviews, I highly value and deliver flexible service for my customers. I truly regret that 45-60 mph wind gusts with dirt prohibited the desired set-up. The unpredictable weather conditions required flexible and prudent actions from both the DJ and customer to (a) consider the comfort of guests, and (b) protect costly DJ equipment from harmful circumstances. I do appreciate your feedback.
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Ginny
Wedding:
3/1/2014
5.0/5.0
Jim got to know us and listened to our vision for our wedding. He did a great job of taylor fitting his services to us. I had complete confidence in Jim and didn't have to worry about a thing. He is someone you can trust. I would highly recommend Sure-Fire Entertainment.
Jim got to know us and listened to our vision for our wedding. He did a great job of taylor fitting his services to us. I Read more...
Jim got to know us and listened to our vision for our wedding. He did a great job of taylor fitting his services to us. I had complete confidence in Jim and didn't have to worry about a thing. He is someone you can trust. I would highly recommend Sure-Fire Entertainment. Read less
Services Used: DJ
Default vendor profile pic
Carisa
Wedding:
10/5/2013
5.0/5.0
Jim was great! He offered great suggestions, met with us as many times as necessary & made last minute changes at our request. Simply wonderful!!
Jim was great! He offered great suggestions, met with us as many times as necessary & made last minute changes at our Read more...
Jim was great! He offered great suggestions, met with us as many times as necessary & made last minute changes at our request. Simply wonderful!! Read less
Services Used: Ceremony Music, DJ

MAP

 
P.O. Box 64248, Lubbock, TX 79464 See On Map
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Please let this vendor know that you found them on the WeddingWire Network.
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