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Sure-Fire Entertainment

Lubbock , TX
CONTACT US
CONTACT US

LOCATION

P.O. Box 64248
Lubbock, TX US 79464 (map)

PHONE

806-474-3417

WEBSITE

View website
Please let this vendor know that you found them on the WeddingWire Network.

ABOUT US

Your wedding day will be one of the most memorable days of your life. As a result, it is of utmost importance that your wedding events go as smoothly as possible. The SureFire... Read more
Your wedding day will be one of the most memorable days of your life. As a result, it is of utmost importance that your wedding events go as smoothly as possible. The Sure☼Fire Difference: The Knowledge and Experience to Make Your Wedding
The One That You, Your Family, and Guests Will Never Forget.
- Customized Personal Service
- Detailed Pre-Planning & Event Coordination
- Professional Quality Sound & Lighting
- Superior Music Programming
- Customized Timeline
- Reasonable Rates
- Family Friendly, Elegant and Fun!

My experience as a Disc-Jockey and Wedding Entertainment Director spans over two decades and hundreds of weddings.
With someone of my experience, you will be able to rest assured that the music and order of events at your ceremony and reception will go exactly as planned. Read less
Ceremony Music , DJ

PHOTOS

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INFO FOR DJ

What music genres are in your collection?
50s, 60s, 70s, 80s, 90s, Acoustic, Big Band, Classic Rock, Country, Dance, Folk, Funk, Gospel, Hip Hop, Jazz, Motown, Oldies, Pop, R&B, Rock, Soul, Swing
Do you have liability insurance?
Yes
Describe your DJ style:
My style is fairly low-key and professional. I make whatever announcements you wish me to make, in a clear and pleasant voice. I don't attempt to talk with phony gusto like a TV game show host or a circus ringmaster. I am there to facilitate a great time for YOU and your guests.
What is your usual attire?
I will dress in appropriate attire required for the event, whether it be formal, casual, or somewhere in between. What I will not do is show up in attire that draws more attention to myself than the couple. It is their day and all the attention should be on them, their families and friends.
If you do not have one of the songs pre-requested by the client, do you require that they provide it?
No, the couple does not have to provide any music.
What is the minimum amount of time you will DJ for?
I don't have a "4-hour package." What I provide is more like an "8 to 12 hour package." I start working for you the moment you hire me, well before the day of your ceremony and reception. That is one of the marks of a true wedding professional. 
 You are NOT just hiring me to play music for 3 to 4 hours. In addition to the actual event you have hired me for, I also spend many hours meeting and consulting with you, helping you create your ceremony order and the timeline for your reception. I spend time fine-tuning all the details, researching and obtaining your special music requests, preparing customized CDs containing sequenced music for special moments like your Grand Entrance, visiting the site of your reception in advance, and arriving at the event early to set up. Typically, I devote 12 HOURS OR MORE to your wedding.
Is the client able to meet the DJ before booking?
I strongly recommend that we meet BEFORE you decide whether or not to hire me. An in-person meeting can help you - and myself decide if we're a good fit for each other. Later, after you've hired me, we can schedule additional meetings to go over all the details (in addition to talking by phone and corresponding by email). A wedding is a very special and personal event, and meeting couples in person is part of the way I conduct business as a wedding DJ.
Can the client submit a do-not-play list?
Absolutely
Do you bring your own equipment?
Yes, I use top-of-the-line professional audio equipment, from manufacturers such as Technics, JBL, Crown, QSC, EV, Peavey, and Shure. In addition to a pair of excellent full-range speakers, I can also set up subwoofers to give the dance music extra punch, especially in larger rooms. At your event, I'll play music through a pro-audio system designed especially for music that is at a proper volume, and I bring a back up of everything.
What (if any) special equipment, such as disco balls or lighting, is offered with your service?
Dance lighting- intelligent lights that move to the beat of the music and provide modern visual effects that help bring dynamic energy to the room.
How much time do you usually need to set up? Do you require that the site or client provide a table for you to set up on?
I will arrive at least 90 minutes before I'm scheduled to perform. For my main set-up, all I need is a table and access to a standard power outlet. Typically, the table is a standard rectangular shaped banquet-style table that nearly all caterers and hotels supply.
Do you have any extra space requirements?
Don't worry. I'm expert at fitting into just about any space, large or small. I'll consult directly with the venue to make sure I'm familiar with the physical layout.
Do you have a sign or banner that you use at events?
Yes, but NOT at weddings. How tacky..!
Do you usually emcee the event or talk between songs?
Master of Ceremonies duties will be skillfully handled so your reception events flow smoothly from Grand Entrance to Final Dance.
How would you motivate the crowd if no one is dancing?
I am familiar enough with all genres of music and skilled at reading the crowd that this rarely happens. If you don't have a "dancing crowd" at your reception, I don't ever have the need to force grandma or shy guests out onto the dance floor. People have unique ways of enjoying themselves and my services recognize that.
What is your policy on taking breaks? If you require a meal break, do you require that the client provide your meal?
No meal break.
What is your backup plan in case you become unavailable on the day of the event?
First, I have never missed a gig in twenty years of DJ entertainment. Second, even if I were not feeling well, I'd be there, and you'd never know. After all, it's like show biz - "the show must go on." Third, in the extremely unlikely case that something happened which absolutely prevented me from making a gig, I would find you a replacement DJ at no additional cost to you.
Do you book yourself for more than one event in a day?
No
What is your overtime rate?
In the event the couple desires extended services, they shall be provided at a rate of $50 per 1/2 hour, prior to the performance of the extended services. The couple must also have the express approval of the venue before overtime services are rendered.
Do you charge for travel expenses? If yes, how much do you charge?
No charge for travel expenses within a 90 mile range.
What is the required deposit to secure your services?
$350

REVIEWS

4.6
out of 5.0
4.6/5.0
4.5/5.0
4.6/5.0
4.5/5.0
4.7/5.0
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Anonymous
Wedding:
Recently Married
5.0/5.0
Jim was a pleasure to deal with and provided the type of service we wanted. He utilized our play list and managed the flow of the music flawlessly. He also let the event be the showcase and didn't view his role as a "performance", which, again, was exactly what we wanted.
Services Used: DJ
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Anonymous
Wedding:
Recently Married
3.0/5.0
He was very friendly and helpful leading up to the ceremony. I wish he would have been a little more flexible on where he would set up his equipment during the ceremony and reception.
Services Used: DJ
Sure-Fire Entertainment responded with the following comments:

Thank you for taking the time to communicate with your review. As you can see from other reviews, I highly value and deliver flexible service for my customers. I truly regret that 45-60 mph wind gusts with dirt prohibited the desired set-up. The unpredictable weather conditions required flexible and prudent actions from both the DJ and customer to (a) consider the comfort of guests, and (b) protect costly DJ equipment from harmful circumstances. I do appreciate your feedback.
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Ginny
Wedding:
3/1/2014
5.0/5.0
Jim got to know us and listened to our vision for our wedding. He did a great job of taylor fitting his services to us. I had complete confidence in Jim and didn't have to worry about a thing. He is someone you can trust. I would highly recommend Sure-Fire Entertainment.
Services Used: DJ
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Carisa
Wedding:
10/5/2013
5.0/5.0
Jim was great! He offered great suggestions, met with us as many times as necessary & made last minute changes at our request. Simply wonderful!!
Services Used: Ceremony Music, DJ
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Lisa
Wedding:
6/22/2013
5.0/5.0
Jim was always flexible on when he could meet up with us, he gave great suggestions and created a great atmosphere and went beyond just being our DJ by mapping everything out for us and making sure everything went smoothly. If we needed help with things even other than music, he was ready and willing to help. He was very professional and calming to a nervous bride!
Services Used: Ceremony Music, DJ, Wedding Planning
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Kelly
Wedding:
6/15/2013
4.7/5.0
Had a wonderful time. Jim made the evening go smoothly and everyone had so much fun dancing!
Services Used: DJ
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Ann
Wedding:
6/8/2013
5.0/5.0
Jim was great to work with. He gave us very personalized attention,
and took time in meeting with us to assure that our needs were being
met. His experience with education and working with groups add to
his knowledge about working with people. It was a plus that he
knows so much about the Spirit Ranch (venue).
Services Used: Ceremony Music, DJ
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Lindsay
Wedding:
5/26/2013
5.0/5.0
From our very first contact with Jim, my husband and I were greatly impressed by his professionalism, attentiveness, and the genuine kindness and caring thought Jim put into helping us plan the timeline and music for both our ceremony and our wedding. He was incredibly flexible (which was wonderful and so comforting considering I was not the most "decisive" bride...) and truly went above and beyond with the level of service he provided us both leading up to and during the event. Thank you, Jim, for making our wedding day even more perfect than we dreamed it would be!
Services Used: Ceremony Music, DJ
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Kathye
Wedding:
2/23/2013
5.0/5.0
Do not hesitate to use this DJ for your wedding. Off the many decisions the parents of the bride had to make for our daughter's wedding this was by far one of the best. This gentleman really knows how work a crowd. His timing was perfect. He began with background music as we ate and socialized and gradually amped it up as the party continued. Pretty soon the room was rocking and the dance floor was crowded the rest of the evening. He has earned all the stellar reviews he has received. Skip the live band. This guy knows how to create a magical evening.
Services Used: DJ
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Katelyn
Wedding:
2/23/2013
5.0/5.0
I am so thankful I had SureFire Entertainment at my wedding reception. After our first meeting with Jim, I was at ease and knew I wouldn't have to worry about a thing concerning the music and organization of events at the reception. We provided him with a few song titles that represented the kind of music we were hoping to hear. Jim combined his read on the crowd, plus our hopes for the music, and had everyone on the dance floor! I could not be more satisfied with the entire experience of working with SureFire Entertainment.
Services Used: DJ
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Anonymous
Wedding:
2/9/2013
5.0/5.0
We were so impressed with SureFire Entertainments DJ service!! I would definitely recommend him to anyone who wants to have a fun, exciting, and professional DJ at their next event! He played our recommendations and also paid close attention to what our guests were enjoying, which was very important to us. We thought he was very professional and did a great job!
Services Used: DJ
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Tiffany
Wedding:
1/12/2013
5.0/5.0
Jim was an amazing DJ and a very sweet man. I highly recommend him. He was very helpful and knowledgable about everything that his job entails and more.
Services Used: DJ
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Karla
Wedding:
1/12/2013
4.5/5.0
Thank you SO much for responding so quickly to our request. Thank you for helping us with the video at the dinner and reception. Thank you for being our fun DJ at reception. We all had a wonderful and fun time together!
Services Used: DJ
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Anonymous
Wedding:
12/28/2012
5.0/5.0
Jim did a great job with our reception music. He kept everyone on the floor dancing all night long. The best value was in the planning process where Jim assessed my husband and my taste in music and helped us pick songs for all the traditional activities.
Services Used: Ceremony Music, DJ
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Kamerin
Wedding:
9/29/2012
5.0/5.0
Very professional and well-organized! Sure fire is a great company to do business with and Jim makes the night go so smoothly. I wish we had had more time to hear more music! I didn't want the night to end!
Services Used: Ceremony Music, DJ
Sure-Fire Entertainment responded with the following comments:

Thank you Kamerin! It was an honor to be part of your Special Day. Your family and friends were so much fun at the reception. Thanks for the referrals, and best wishes to you & AJ!
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Megan
Wedding:
6/16/2012
0.8/5.0
I was not at all pleased with the DJ service that Sure-fire Entertainment had to offer me. I was assured that I would get to listen to the music that I wanted without any problem. While the specific songs chosen for cake cutting, first dance, etc. were correct, I gave the DJ a MUST PLAY list and heard NONE of the songs. Also, I didn't know I was highering a reception planner in this process either. You're a DJ. It is not your place to tell me how my night should flow and at what pace. Our parents missed our enterence, first dance, and cake cutting because he did not listen when I said I wanted time to talk to people in between. Also, the DJ had no right to tell me when to play my last song! Neither us or our guests were ready to go. We still had 1.5 hours left. I asked him to play a few songs so we can go take a final picture, and all he said was, 'sorry, it's already playing.' That was not my problem. A professional would fade it out and play another song. I told him we were not ready to go. Because of him we didnt get to have a final dance nor exit to the song we wanted to. He needs to learn his place! I regret wasting my money on him and strongly advise others not to do the same! For the ridiculous amount I paid, this so called 'DJ' service needed to do what I said. Not what he wanted. Last, It is also very inappropriate to bring your children with you. Sorry, but I paid to feed you, not them.
Services Used: Ceremony Music, DJ
Sure-Fire Entertainment responded with the following comments:

Thank you for taking the time to communicate why the service did not meet your expectations. I am sorry you felt disappointed. If you would like to evaluate further, I welcome the opportunity to review with you the chronological order for the reception and the evening's playlist. I appreciate your feedback.
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tashgar
Wedding:
7/24/2010
5.0/5.0
Amazing!!! Jim knew what kind of music i liked and he had a great selection!! I was nervous about meeting with him but he made the experience great and easy! I would recommend him to everyone i know! Thank You so much Jim for making my day such a blessing!!
Services Used: Ceremony Music, DJ
Sure-Fire Entertainment responded with the following comments:

Thank you Tasha! It was an honor to be part of your Special Day, and... had a blast with your family and friends at the reception. Best wishes to you, Jonathan and Jaxson Riley!
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Candice Sheets
Wedding:
6/26/2010
5.0/5.0
Our experience with Sure-Fire Entertainment could not have been any better! Our ceremony and reception music was perfect! We loved that Jim had such a large selection of music to choose from and had great suggestions when we weren't sure. Jim is very personable, professional and caring. We could not have chosen a better person to share our day with!
Services Used: Ceremony Music, DJ
Sure-Fire Entertainment responded with the following comments:

Thank you Candice for the very kind comments. It was a privilege to serve you guys on the most important of all days, your wedding day. It was great fun getting to know you, Lance, your families and friends!
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Kaylan Brownlee
Wedding:
6/11/2010
4.1/5.0
A very nice guy who will work with you. He will be there on time and will be ready to go. He will get exactly what you want him to. Good way to go
Services Used: Ceremony Music, DJ
Sure-Fire Entertainment responded with the following comments:

It was awesome to be a part of your wedding day Kaylan. You guys did some great dancing at the reception! Peace & blessings to you & Austin. Stay in touch!

MAP

 
P.O. Box 64248, Lubbock, TX 79464 See On Map
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