130x130 sq 1463187217 e6c7d1c3835ec076 ginger  1

Susan Deborah Bridal

Rochester , NY
CONTACT US
CONTACT US

LOCATION

1855 Monroe Ave
Rochester, NY 14618 US (map)

PHONE

585-442-7557

WEBSITE

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ABOUT US

A unique bridal shop featuring beautiful designer gowns
for the bride and her attendents!

Over 25 Years of Bridal Knowledge and Experience
1855 Monroe Avenue at the... Read more
A unique bridal shop featuring beautiful designer gowns
for the bride and her attendents!

Over 25 Years of Bridal Knowledge and Experience
1855 Monroe Avenue at the Brighton Commons Read less
Dress & Attire

PHOTOS

130x130 sq 1463186066638 ginger
130x130 sq 1463186037390 lazaro bridal silk organza ball strapless sweethea
130x130 sq 1463186108445 tara keely bridal lace fit flare gown illusion jew
130x130 sq 1463186030340 jim hjelm bridal chiffon metallic crystal embroide
130x130 sq 1463186158468 alvina valenta bridal ball gown embroidered v neck
130x130 sq 1463186587848 blush hayley paige bridal lace tulle ball gown sca
130x130 sq 1463186221981 0126128 910662419
130x130 sq 1463186427779 ulla maija felicite
130x130 sq 1464737559397 alvina valenta bridal embroidered lace fit n flare
130x130 sq 1464737559439 alvina valenta bridal marbled jacquard ball gown p
130x130 sq 1464737584880 jim hjelm bridal tulle ball sheer sequin embroider
130x130 sq 1464737584846 jim hjelm bridal embroidered tulle ball gown strap
130x130 sq 1464737604484 lazaro bridal beaded embroidered tulle a line gown
130x130 sq 1464737611571 lazaro bridal lace trumpet v neckline shear cut ou
130x130 sq 1464737618064 tara keely bridal sheath venise lace bodice with j
130x130 sq 1464737622149 tara keely bridal tulle ball beaded illusion cappe
130x130 sq 1469466446281 wc 1
130x130 sq 1469467343418 frascara 5
130x130 sq 1469466430966 daymor 2
130x130 sq 1469467218946 frascara 3
130x130 sq 1469466432434 daymor 1
130x130 sq 1469467342966 frascara 4
130x130 sq 1469467245387 wayne clark 2
130x130 sq 1469466504543 bm 3
130x130 sq 1469466661650 amsale 1
130x130 sq 1469466505051 bm 2
130x130 sq 1469466677471 amsale 5
130x130 sq 1469466661695 amsale 2
130x130 sq 1469466510459 bm 4
130x130 sq 1469466667598 amsale 3
130x130 sq 1469466515196 bm1
130x130 sq 1469466672969 amsale 4
130x130 sq 1469463837317 nicole 1
130x130 sq 1469463838381 nicole 2
130x130 sq 1469463844019 nicole 3
130x130 sq 1469463850116 nicole 4

INFO FOR DRESS & ATTIRE

Who do you provide services for?
Bride, Bridesmaids, Mother of the Bride, Mother of the Groom
Which of the following services do you provide??
Alterations, Appointments Only, Cleaning, Full Customization, Preservation, Sample Sales
Which of the following items do you offer?
Bridal Belts, Bridal Gowns, Customary Attire, Formal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Shoes, Undergarments, Veils
What is the average turnaround time for a bridal gown? (select one)
6-8 months
How often do you receive new bridal gowns?
Weekly
What is your return policy?
Final Sale

REVIEWS

2.8
out of 5.0
2.8/5.0
2.9/5.0
2.8/5.0
2.9/5.0
2.6/5.0
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Anonymous
Wedding:
Recently Married
5.0/5.0
If you would like personalized service and high quality, Susan Deborah is the place to go. I tried dresses on at some of the larger bridal stores, but did not get the same welcome that I did at Susan Deborah. I am very happy with the quality of the dress and veil. The dress was stunning and the fit was fantastic for the ceremony and reception. Highly recommended!
If you would like personalized service and high quality, Susan Deborah is the place to go. I tried dresses on at some of Read more...
If you would like personalized service and high quality, Susan Deborah is the place to go. I tried dresses on at some of the larger bridal stores, but did not get the same welcome that I did at Susan Deborah. I am very happy with the quality of the dress and veil. The dress was stunning and the fit was fantastic for the ceremony and reception. Highly recommended! Read less
Services Used: Dress & Attire
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Deanna
Wedding:
9/26/2015
5.0/5.0
I am pretty shocked at the amount of poor reviews Susan Deborah has. Having had a wonderful experience with this store and its employees, I would like to attempt to set the record straight.

Susan Deborah Bridal is a "JLM Couture" boutique. Chela carries Jim Hjelm, Lazaro and Alvina Valenta, just to name a few. None of these gowns come cheap and I would be hard pressed to say that you can find a gown of one of these names for under $3,000.

With that being said, I had my heart set on an Alvina Valenta gown. However, I was well aware of the cost associated with an Alvina gown before going into this store. Chela is very honest when it comes to price (she will tell you if you are wasting your time at the store) and style (she will tell if you something does or does not look good on you). Personally, I'm a blunt person and very much appreciate this level of honesty. In fact, I can't stand when salespeople say you look great to make a sale.

With that being said, being a smaller framed individual, I know that I wanted a cap sleeve dress because that style is more flattering. I really dislike strapless dresses. I made sure to tell Chela this and she was over-the-moon I agreed with her, saying it would not flatter my frame. Therefore, I would recommend understanding your price point and being ready for some honest, professional fashion advice before visiting.

All in all, these ladies were wonderful, including the alterations team. I ended up with a unique dress that very much flattered my frame and fit my style. My dress fit my like a glove. This beauty will definitely be getting preserved!
I am pretty shocked at the amount of poor reviews Susan Deborah has. Having had a wonderful experience with this store and Read more...
I am pretty shocked at the amount of poor reviews Susan Deborah has. Having had a wonderful experience with this store and its employees, I would like to attempt to set the record straight.

Susan Deborah Bridal is a "JLM Couture" boutique. Chela carries Jim Hjelm, Lazaro and Alvina Valenta, just to name a few. None of these gowns come cheap and I would be hard pressed to say that you can find a gown of one of these names for under $3,000.

With that being said, I had my heart set on an Alvina Valenta gown. However, I was well aware of the cost associated with an Alvina gown before going into this store. Chela is very honest when it comes to price (she will tell you if you are wasting your time at the store) and style (she will tell if you something does or does not look good on you). Personally, I'm a blunt person and very much appreciate this level of honesty. In fact, I can't stand when salespeople say you look great to make a sale.

With that being said, being a smaller framed individual, I know that I wanted a cap sleeve dress because that style is more flattering. I really dislike strapless dresses. I made sure to tell Chela this and she was over-the-moon I agreed with her, saying it would not flatter my frame. Therefore, I would recommend understanding your price point and being ready for some honest, professional fashion advice before visiting.

All in all, these ladies were wonderful, including the alterations team. I ended up with a unique dress that very much flattered my frame and fit my style. My dress fit my like a glove. This beauty will definitely be getting preserved! Read less
Services Used: Dress & Attire
Default vendor profile pic
mizzleahmae
Wedding:
8/28/2011
5.0/5.0
My dress started life out as a strapless wedding gown and ended as a high neck, three quarter length sleeved beautiful wedding dress! My mom and I walked into the store on a whim a week and a half after I got engaged and walked out having found both a mother-of-the-bride dress and my wedding gown. We both tried on only one dress based on the owner's recommendation and couldn't have been happier. I only had a 4 month engagement, and they completed everything in plenty of time.
No one could tell that my dress was a build up--I got, and still get, dozens of compliments on the dress. I think the seamstress did an absolutely beautiful job. She listened to what I wanted and it turned out beautifully.
My dress started life out as a strapless wedding gown and ended as a high neck, three quarter length sleeved beautiful Read more...
My dress started life out as a strapless wedding gown and ended as a high neck, three quarter length sleeved beautiful wedding dress! My mom and I walked into the store on a whim a week and a half after I got engaged and walked out having found both a mother-of-the-bride dress and my wedding gown. We both tried on only one dress based on the owner's recommendation and couldn't have been happier. I only had a 4 month engagement, and they completed everything in plenty of time.
No one could tell that my dress was a build up--I got, and still get, dozens of compliments on the dress. I think the seamstress did an absolutely beautiful job. She listened to what I wanted and it turned out beautifully. Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
2+ years ago
4.7/5.0
The two women at Susan Deborah Bridal are INCREDIBLE. I was very nervous about finding the right dress for my body and I only tried on two and felt like a princess. I can't express how good they are at not only helping you find your perfect dress but making it yours. Both my sister and I got our wedding dresses there and could not have been happier.
The two women at Susan Deborah Bridal are INCREDIBLE. I was very nervous about finding the right dress for my body and I Read more...
The two women at Susan Deborah Bridal are INCREDIBLE. I was very nervous about finding the right dress for my body and I only tried on two and felt like a princess. I can't express how good they are at not only helping you find your perfect dress but making it yours. Both my sister and I got our wedding dresses there and could not have been happier. Read less
Services Used: Dress & Attire
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Emily
Wedding:
5/23/2015
4.3/5.0
My mother and I went to Susan Deborah expecting just to look, as I had only gotten engaged the week before. I had some idea of what I liked but not exactly. When I met Chela and told her my vague ideas, she said she knew exactly what I should get. The very first dress I put on was so perfect my mother and I both had tears in our eyes. Chela insisted that I try on 2 more just to be sure, and they were lovely but I had my heart set on the first one. It was about $1000 out of our price range, but Chela offered to sell me the sample for a price much closer to my budgeted amount. She stored the dress for me at no cost for close to a year. The seamstress had to take the dress in 2 sizes (did I mention it was a lace dress) and hem it several inches. This involved snipping off the existing lace hem, removing the extra inches of lace, then reattaching the lace hem. The top was also entirely lace and she had to almost entirely reconstruct the high neck and cap sleeves to fit my body. When I went in for the next to last fitting, she could see that the cap sleeves were uncomfortable so she took them apart in front of me and reworked them into straps. When I went to pay, I was surprised to find Chela had given us a discount on the alterations! I was extremely pleased with the final product and the service I received at Susan Deborah.
My mother and I went to Susan Deborah expecting just to look, as I had only gotten engaged the week before. I had some Read more...
My mother and I went to Susan Deborah expecting just to look, as I had only gotten engaged the week before. I had some idea of what I liked but not exactly. When I met Chela and told her my vague ideas, she said she knew exactly what I should get. The very first dress I put on was so perfect my mother and I both had tears in our eyes. Chela insisted that I try on 2 more just to be sure, and they were lovely but I had my heart set on the first one. It was about $1000 out of our price range, but Chela offered to sell me the sample for a price much closer to my budgeted amount. She stored the dress for me at no cost for close to a year. The seamstress had to take the dress in 2 sizes (did I mention it was a lace dress) and hem it several inches. This involved snipping off the existing lace hem, removing the extra inches of lace, then reattaching the lace hem. The top was also entirely lace and she had to almost entirely reconstruct the high neck and cap sleeves to fit my body. When I went in for the next to last fitting, she could see that the cap sleeves were uncomfortable so she took them apart in front of me and reworked them into straps. When I went to pay, I was surprised to find Chela had given us a discount on the alterations! I was extremely pleased with the final product and the service I received at Susan Deborah. Read less
Services Used: Dress & Attire
Default vendor profile pic
E
Wedding:
5/21/2011
4.0/5.0
I was a little skeptical going here after the poor reviews I had seen online, but I checked it out. The women that work there are brutally honest, but I loved it. My dress fit me perfectly and I felt like royalty on my wedding day! I recommend this place if you would like 1:1 attention in every step of the dress process.
I was a little skeptical going here after the poor reviews I had seen online, but I checked it out. The women that work Read more...
I was a little skeptical going here after the poor reviews I had seen online, but I checked it out. The women that work there are brutally honest, but I loved it. My dress fit me perfectly and I felt like royalty on my wedding day! I recommend this place if you would like 1:1 attention in every step of the dress process. Read less
Services Used: Dress & Attire
Default vendor profile pic
Jennifer
Wedding:
7/11/2013
2.0/5.0
I was really disappointed by Susan Deborah. The woman Chela was by nice in the beginning but then it was all down hill. They made me feel like I was stupid sometimes. I called to make my first fitting and they told me they did Mon-Friday until 3:30... I am a teacher and that did not work in my schedule. Then I did make my appointment for a Sunday and noticed a spot of glue on my veil she said she would fix and never did. When I called about it she said she tried but couldn't get it. Ten my bridemaids got their dresses from here and many had length added because they are so tall. Two bridesmaids paid for length but none was added. When I called after wedding to tell Chela all of these things she just said "no dear." Two of my bridesmaids had elate rations done here and they moved the slight train from their dresses because the seamstress said that's what the bride wanted- they never asked me about it!!!!!!!
I was really disappointed by Susan Deborah. The woman Chela was by nice in the beginning but then it was all down hill. Read more...
I was really disappointed by Susan Deborah. The woman Chela was by nice in the beginning but then it was all down hill. They made me feel like I was stupid sometimes. I called to make my first fitting and they told me they did Mon-Friday until 3:30... I am a teacher and that did not work in my schedule. Then I did make my appointment for a Sunday and noticed a spot of glue on my veil she said she would fix and never did. When I called about it she said she tried but couldn't get it. Ten my bridemaids got their dresses from here and many had length added because they are so tall. Two bridesmaids paid for length but none was added. When I called after wedding to tell Chela all of these things she just said "no dear." Two of my bridesmaids had elate rations done here and they moved the slight train from their dresses because the seamstress said that's what the bride wanted- they never asked me about it!!!!!!! Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
Recently Married
0.9/5.0
Horrible customer service. I went here for my bridesmaid dresses, and chose this salon because they were the only place in WNY that sells Amsale dresses. The dresses were gorgeous, but every time we went in to try things on and pick up the dresses they were so rude. I ended up pulling things and helping the girls because the employees at the store would not give us the time of day (even though I called ahead and made sure they knew I was coming with all 11 of my bridesmaids). No one helped us at all and they even tried kicking us out of the dressing room because a bride was going to need it in 2 hours. I would not recommend them at all, I think they treated us so horribly because I didn't buy my wedding dress there, but we were also purchasing 11 very expensive dresses and should have been treated with a little more respect. The dresses were gorgeous, but I would recommend driving to Toronto if you want to get the Amsale designer and definitely not this place.
Horrible customer service. I went here for my bridesmaid dresses, and chose this salon because they were the only place in Read more...
Horrible customer service. I went here for my bridesmaid dresses, and chose this salon because they were the only place in WNY that sells Amsale dresses. The dresses were gorgeous, but every time we went in to try things on and pick up the dresses they were so rude. I ended up pulling things and helping the girls because the employees at the store would not give us the time of day (even though I called ahead and made sure they knew I was coming with all 11 of my bridesmaids). No one helped us at all and they even tried kicking us out of the dressing room because a bride was going to need it in 2 hours. I would not recommend them at all, I think they treated us so horribly because I didn't buy my wedding dress there, but we were also purchasing 11 very expensive dresses and should have been treated with a little more respect. The dresses were gorgeous, but I would recommend driving to Toronto if you want to get the Amsale designer and definitely not this place. Read less
Services Used: Dress & Attire
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Lauren
Wedding:
3/29/2013
0.8/5.0
I made my very first appointment to try on wedding dresses at Susan Deborah Bridal. My mother and sister flew in and we drove up on a Saturday afternoon excited to begin my search for the perfect dress. We had an appointment at Susan Deborah for 2pm. After brief introductions, Chela at the front desk could not have been more rude and inhospitable. She was disgusted by our price range and at one point scolded my sister (who is a desinger herself) for touching the bag of a particular dress I was interested in. She hurried us out of the store after trying on one dress and refused to show us anything else.

We drove up the street to Juliana's and had a fantastic afternoon. The staff and Juliana's were so accommodating and friendly and we ended up spending top dollar for an Anne Barge dress -- and were pleased to do so in honor of the exemplary customer service and friendly demeanor of the staff. DO NOT go to Susan Deborah... it was such an unfortunate way to start the exciting process of finding a wedding dress. I was also sad to see the way Chela (at Susan Deborah Bridal) treated my mother and sister. It was demeaning and it really broke my heart on what should have been one of the most memorable days of my life.
I made my very first appointment to try on wedding dresses at Susan Deborah Bridal. My mother and sister flew in and we Read more...
I made my very first appointment to try on wedding dresses at Susan Deborah Bridal. My mother and sister flew in and we drove up on a Saturday afternoon excited to begin my search for the perfect dress. We had an appointment at Susan Deborah for 2pm. After brief introductions, Chela at the front desk could not have been more rude and inhospitable. She was disgusted by our price range and at one point scolded my sister (who is a desinger herself) for touching the bag of a particular dress I was interested in. She hurried us out of the store after trying on one dress and refused to show us anything else.

We drove up the street to Juliana's and had a fantastic afternoon. The staff and Juliana's were so accommodating and friendly and we ended up spending top dollar for an Anne Barge dress -- and were pleased to do so in honor of the exemplary customer service and friendly demeanor of the staff. DO NOT go to Susan Deborah... it was such an unfortunate way to start the exciting process of finding a wedding dress. I was also sad to see the way Chela (at Susan Deborah Bridal) treated my mother and sister. It was demeaning and it really broke my heart on what should have been one of the most memorable days of my life. Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
6/25/2010
0.0/5.0
When we arrived at the store we were greeted so warmly by and elderly lady with an accent. She asked my sister when and where she was having her wedding. She picked out two big ball gowns and quickly turned down my sister after she asked for one with lace. The lady was pushy but still very nice. After my sister tried on the second gown the old lady asked my parents if they had a price point and my parents told her 2,000 but if she found something she really liked they would talk about it. Well at that point our appointment was as good as over she shouted in disgust "I have nothing for you in that price range not even close!" She made my parents feel awful. I think she could have handled herself in a more polite and professional manner. The thing is she didn't even give anyone time to explain that my sister was going to contribute as well and that her price point would have been well over 2,000 dollars. They must make enough money there because they turn away people a lot. There was a group of people in front of us who left upset.
When we arrived at the store we were greeted so warmly by and elderly lady with an accent. She asked my sister when and Read more...
When we arrived at the store we were greeted so warmly by and elderly lady with an accent. She asked my sister when and where she was having her wedding. She picked out two big ball gowns and quickly turned down my sister after she asked for one with lace. The lady was pushy but still very nice. After my sister tried on the second gown the old lady asked my parents if they had a price point and my parents told her 2,000 but if she found something she really liked they would talk about it. Well at that point our appointment was as good as over she shouted in disgust "I have nothing for you in that price range not even close!" She made my parents feel awful. I think she could have handled herself in a more polite and professional manner. The thing is she didn't even give anyone time to explain that my sister was going to contribute as well and that her price point would have been well over 2,000 dollars. They must make enough money there because they turn away people a lot. There was a group of people in front of us who left upset. Read less
Services Used: Dress & Attire

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1855 Monroe Ave, Rochester, NY 14618 See On Map
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