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The Gown

Newmarket , ON
CONTACT US
CONTACT US

LOCATION

17867 Yonge Street
Newmarket, ON L3Y 8Z3 CA (map)

PHONE

289-466-1010

WEBSITE

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ABOUT US

The Gown is a charming boutique featuring armchair shopping and fabulous service for all of our guests. We are proud to offer our brides a superior 90-minute appointment with their own... Read more
The Gown is a charming boutique featuring armchair shopping and fabulous service for all of our guests. We are proud to offer our brides a superior 90-minute appointment with their own personal fashion maven in one of our private luxurious and cozy suites for an armchair shopping experience like no other.

Our handpicked gowns from across the globe are presented to our brides based upon the quality, cut, fit, current trends, and great prices! Every bride deserves to be lavished with attention and care, no matter her budget. Come see our stunning gowns by designers including Essense of Australia, Stella York, Casablanca, Christina Wu, Callista (plus-size gowns) and our Private Collection value-priced from $899 – $2,800.

Outfit your bridesmaids in Sorella Vita, Alexia Designs or Pretty Maids dresses for under $299. Bring your bridal party’s cutest members to our flower girl loft featuring dozens of dresses priced from $59 – $199. Come in store to see our accessory collection that is always being refreshed with new jewelry, belts, shoes and stunning veils.

If you really want to wow the crowd, come to The Gown and find out what everyone is talking about! Book your personal appointment today at www.thegown.ca! Read less
Dress & Attire

PHOTOS

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INFO FOR DRESS & ATTIRE

Who do you provide services for?
Bride, Bridesmaids, Flower Girls, Mother of the Bride, Mother of the Groom
What accessories do you provide?
Garters, Hair Accessories, Jewelry, Shoes, Veils
Does a client need to schedule an appointment? How do the client appointments work?
We recommend booking an appointment but also welcome walk-ins. Book your appointment through our interactive calendar at www.appointment.com/thegown!
What is the typical turn-around time for a dress?
Wedding gowns can take 4 to 8 months to arrive. Evening gowns can take 3 to 4 months to arrive. Flower girl dresses usually take 1 to 2 months to arrive.
Do you carry new or once worn gowns?
We carry brand new special order wedding gowns.
Do you have a seamstress onsite?
We work exclusively with Tanis Emmet Wedding Style (www.tanisemmet.com) but our clients are welcome to take their dresses to any tailor. She is at The Gown Sundays and Mondays.
In addition to wedding dresses, what other products do you sell?
We have evening wear and flower girl dress collections and accessories including shoes, belts, wraps, shawls, jewelry, garters and veils! We are the only store in North America to carry gloves and wraps made by the official glove maker to her royal majesty the Queen of England, and the pricing is actually very reasonable!

REVIEWS

4.3
out of 5.0
4.4/5.0
4.4/5.0
4.3/5.0
4.2/5.0
4.2/5.0
Sort by
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Danielle
Wedding:
8/1/2015
5.0/5.0
Just bought my dress from the Gown and absolutely loved the experience! It was the first store I looked at, and after 6 dresses, I fell in love! The associates really listen to what you want and what budget you wish to stay within! Im so glad I went to the gown first!
Just bought my dress from the Gown and absolutely loved the experience! It was the first store I looked at, and after 6 Read more...
Just bought my dress from the Gown and absolutely loved the experience! It was the first store I looked at, and after 6 dresses, I fell in love! The associates really listen to what you want and what budget you wish to stay within! Im so glad I went to the gown first! Read less
Services Used: Dress & Attire
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Kristy
Wedding:
8/23/2014
5.0/5.0
I had the most amazing bridal experience at The Gown. All of the ladies there are so amazing and I couldn't imagine buying my dream dress anywhere else!
I had the most amazing bridal experience at The Gown. All of the ladies there are so amazing and I couldn't imagine buying Read more...
I had the most amazing bridal experience at The Gown. All of the ladies there are so amazing and I couldn't imagine buying my dream dress anywhere else! Read less
Services Used: Dress & Attire
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Ashley
Wedding:
11/16/2013
5.0/5.0
I cannot say enough about how great this experience was for me. The ladies at the Gown are totally in it to find the best dress for you - even suggesting you try on dresses out of your normal comfort zone!! There was a dress I saw on the hanger that I was totally convinced would be "the one", until I tried on a dress I would not have normally picked out on their suggestion and I fell IN LOVE with it. I highly recommend them - this is not just a "job" for them - they truly enjoy helping you find your dream dress :)
I cannot say enough about how great this experience was for me. The ladies at the Gown are totally in it to find the best Read more...
I cannot say enough about how great this experience was for me. The ladies at the Gown are totally in it to find the best dress for you - even suggesting you try on dresses out of your normal comfort zone!! There was a dress I saw on the hanger that I was totally convinced would be "the one", until I tried on a dress I would not have normally picked out on their suggestion and I fell IN LOVE with it. I highly recommend them - this is not just a "job" for them - they truly enjoy helping you find your dream dress :) Read less
Services Used: Dress & Attire
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Christina
Wedding:
10/12/2013
5.0/5.0
I am a Plus Size Bride and was feeling incredibly anxious about what my dress shopping experience would be. The women at The Gown in Aurora are simply amazing. I found a gorgeous gown. I didn't settle. I didn't just have to buy the 'one that fit'. I had choices and options....I was able to try on the gowns before making my decisions. I was never made to feel like a second class citezen because of my size. I was made to feel like a beautiful bride who is going to look gorgeous on her wedding day! The Gown is the only, ONLY store in all of Canada that carries the Australian designer Roz LaKelin's Glamour Plus line of dresses. THE ONLY STORE IN CANADA!!! If you were to go to the U.S., you would only find this line of gowns in ONE STORE. This designer KNOWS a plus sized woman's body. These dresses are stunning and flattering. And these dresses can be tried on and purchased in Aurora at The Gown. I am so thrilled with my entire experience and it was what I was dreading the most. I worked mostly with Shannon who completely gave me her 100% attention. The boutique is small and intimate and beautiful. This is a wonderful place to go and find the most perfect dress, veil and jewellery ever, as well as bridesmaid dresses. Thank you so much to all of the amazing women at The Gown. Thanks to you, I have a stunning gown to wear on my big day!
I am a Plus Size Bride and was feeling incredibly anxious about what my dress shopping experience would be. The women at Read more...
I am a Plus Size Bride and was feeling incredibly anxious about what my dress shopping experience would be. The women at The Gown in Aurora are simply amazing. I found a gorgeous gown. I didn't settle. I didn't just have to buy the 'one that fit'. I had choices and options....I was able to try on the gowns before making my decisions. I was never made to feel like a second class citezen because of my size. I was made to feel like a beautiful bride who is going to look gorgeous on her wedding day! The Gown is the only, ONLY store in all of Canada that carries the Australian designer Roz LaKelin's Glamour Plus line of dresses. THE ONLY STORE IN CANADA!!! If you were to go to the U.S., you would only find this line of gowns in ONE STORE. This designer KNOWS a plus sized woman's body. These dresses are stunning and flattering. And these dresses can be tried on and purchased in Aurora at The Gown. I am so thrilled with my entire experience and it was what I was dreading the most. I worked mostly with Shannon who completely gave me her 100% attention. The boutique is small and intimate and beautiful. This is a wonderful place to go and find the most perfect dress, veil and jewellery ever, as well as bridesmaid dresses. Thank you so much to all of the amazing women at The Gown. Thanks to you, I have a stunning gown to wear on my big day! Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
1+ year ago
5.0/5.0
This boutique is a MUST visit! The Gown is the perfect store to find THE Gown. They have completely private appointments and cater to only you within your appointment. It is a small and cozy boutique style setup, but the selection is beautiful and the prices are not that of what you would typically see in such an elegant boutique style store like this. Their prices are fantastic! The service you will receive in this store stands so tall above any other local store, and the staff are very knowledgeable, friendly, and so welcoming. They have a small space, but they have everything from wedding gowns, bridesmaids, mother of the bride, to flower girls, accessories and shoes! You won't be let down, you have to check THE GOWN out, just like I did!
This boutique is a MUST visit! The Gown is the perfect store to find THE Gown. They have completely private appointments Read more...
This boutique is a MUST visit! The Gown is the perfect store to find THE Gown. They have completely private appointments and cater to only you within your appointment. It is a small and cozy boutique style setup, but the selection is beautiful and the prices are not that of what you would typically see in such an elegant boutique style store like this. Their prices are fantastic! The service you will receive in this store stands so tall above any other local store, and the staff are very knowledgeable, friendly, and so welcoming. They have a small space, but they have everything from wedding gowns, bridesmaids, mother of the bride, to flower girls, accessories and shoes! You won't be let down, you have to check THE GOWN out, just like I did! Read less
Services Used: Dress & Attire
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Shailendri
Wedding:
9/8/2012
4.8/5.0
Great selection, awesome service, amazing prices and definately recommend visiting this store before you make your decision for your big day.
Great selection, awesome service, amazing prices and definately recommend visiting this store before you make your Read more...
Great selection, awesome service, amazing prices and definately recommend visiting this store before you make your decision for your big day. Read less
Services Used: Dress & Attire
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Anonymous
Wedding:
Recently Married
4.7/5.0
The Gown was fabulous! all the ladies especially Danielle were so helpful and helped make our day perfect! My dress was amazing and gorgeous.
The Gown was fabulous! all the ladies especially Danielle were so helpful and helped make our day perfect! My dress was Read more...
The Gown was fabulous! all the ladies especially Danielle were so helpful and helped make our day perfect! My dress was amazing and gorgeous. Read less
Services Used: Dress & Attire
The Gown responded with the following comments:

Thanks for the review Jen! Congratulations once again!
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Anonymous
Wedding:
1+ year ago
4.5/5.0
Excellent customer service. They make you feel as if your the only bride who has every been in their shop, they are not tired of hearing the same old story and helping you find your perfect dress. You do not feel rushed and they make you feel so welcome and pay 100% attention to you and your wedding party.
Excellent customer service. They make you feel as if your the only bride who has every been in their shop, they are not Read more...
Excellent customer service. They make you feel as if your the only bride who has every been in their shop, they are not tired of hearing the same old story and helping you find your perfect dress. You do not feel rushed and they make you feel so welcome and pay 100% attention to you and your wedding party. Read less
Services Used: Dress & Attire
Default vendor profile pic
Erin
Wedding:
9/6/2014
4.0/5.0
Great experience with the gown. They helped me find my perfect dress, within my budget and their alterations person was great as well. My dress ended up coming in within 3 months but the gown made the decision to send it back because it did not live up to their expectations, which was fine with me because version 2 arrived in time and looked great. Very nice Atmosphere and staff, I did not feel rushed at all and me and my bridesmaids got a nice private room to sit in.
Great experience with the gown. They helped me find my perfect dress, within my budget and their alterations person was Read more...
Great experience with the gown. They helped me find my perfect dress, within my budget and their alterations person was great as well. My dress ended up coming in within 3 months but the gown made the decision to send it back because it did not live up to their expectations, which was fine with me because version 2 arrived in time and looked great. Very nice Atmosphere and staff, I did not feel rushed at all and me and my bridesmaids got a nice private room to sit in. Read less
Services Used: Dress & Attire
Default vendor profile pic
Anonymous
Wedding:
Recently Married
0.3/5.0
I had the worst experience at The Gown - I don't know where to start. I purchased my wedding gown off the rack in October and on the same day also placed my Mom's dress order - she will be walking me down the isle on February 14, 2015. We found a beautiful dress for my mom and ordered it in a blush pink to match the colour theme of my wedding. My mom went for her alterations appointment yesterday, Sunday, January 25th and noticed immediately that her dress was purple and not the blush pink we had requested. GREAT! 21 days before my wedding and my mother has NO DRESS!The owner, Shannon, told my mom that she could buy one of the sample dresses at full cost if she could find something on the floor because they wouldn't have time to get the proper colour in. My mom agreed to purchase the sample dress of the dress she originally ordered (the sample was black) and asked for a discount as the dress was torn and needed to be repaired, has been tried on probably a hundred times and for the simple fact that The Gown ordered the wrong colour of her dress and she will not be able to walk me down the isle in the dress we both loved. Shannon was incredibly rude and told my mom that SHE would be losing money if she were to discount the sample dress for my mom (she should be losing money, her employee ordered the wrong dress - all my mom saw on the order form was "dusty rose", the store codes mean nothing to a customer and we trusted that the sales woman ordered what we asked for - my mom even tried on a different dress in the desired pink colour, the girl confirmed to us she had ordered that colour). I told my mom to get her full deposit back and leave immediately out of principle. The Gown ordered the wrong dress and then the owner proceeded to be rude to us for their mistake. Shannon's customer service is horrific. I did not enjoy any of my experiences at this store. Shannon is a miserable woman and I will never recommend her boutique to any one.
I had the worst experience at The Gown - I don't know where to start. I purchased my wedding gown off the rack in October Read more...
I had the worst experience at The Gown - I don't know where to start. I purchased my wedding gown off the rack in October and on the same day also placed my Mom's dress order - she will be walking me down the isle on February 14, 2015. We found a beautiful dress for my mom and ordered it in a blush pink to match the colour theme of my wedding. My mom went for her alterations appointment yesterday, Sunday, January 25th and noticed immediately that her dress was purple and not the blush pink we had requested. GREAT! 21 days before my wedding and my mother has NO DRESS!The owner, Shannon, told my mom that she could buy one of the sample dresses at full cost if she could find something on the floor because they wouldn't have time to get the proper colour in. My mom agreed to purchase the sample dress of the dress she originally ordered (the sample was black) and asked for a discount as the dress was torn and needed to be repaired, has been tried on probably a hundred times and for the simple fact that The Gown ordered the wrong colour of her dress and she will not be able to walk me down the isle in the dress we both loved. Shannon was incredibly rude and told my mom that SHE would be losing money if she were to discount the sample dress for my mom (she should be losing money, her employee ordered the wrong dress - all my mom saw on the order form was "dusty rose", the store codes mean nothing to a customer and we trusted that the sales woman ordered what we asked for - my mom even tried on a different dress in the desired pink colour, the girl confirmed to us she had ordered that colour). I told my mom to get her full deposit back and leave immediately out of principle. The Gown ordered the wrong dress and then the owner proceeded to be rude to us for their mistake. Shannon's customer service is horrific. I did not enjoy any of my experiences at this store. Shannon is a miserable woman and I will never recommend her boutique to any one. Read less
Services Used: Dress & Attire
The Gown responded with the following comments:

Ms. Ivory, I have read your review. Thank you for taking the time to bring your concerns to our attention. Kate, I can see that you are upset, but I am surprised about the comments on my behaviour as you were not at the store with your mom and when she left, she did not appear upset. Your mom’s dress was ordered exactly as it was requested with the correct designer, style, size and colour. This information was all included on the contract that your mom signed when she ordered her dress. We would be happy to provide you with a copy of the contract. We are transparent about the names of our designers and we use colour names, not codes, which can be meaningless to clients reviewing their contracts. The contract says that the dress was to be ordered in Dusty Rose not Blush. As it was signed and paid for as such, it was ordered as such. When your mom was here to pick up her dress and upset about the colour, we tried to give her options, as you mentioned, to help her. One of our solutions was to sell her our sample. We do not usually sell our samples as they are kept in store to show to all our clients, however because your wedding is soon, we offered it to her as a favour. The dress is clean and in excellent repair except for one tack which our tailor could have fixed on the spot at no charge. Your mom demanded a discount for our sample dress because it is black, not in bad repair. I am sorry if she thought I was rude for not offering her a discount. The signed contract also says that all special orders are final. We do not issue refunds because our vendors do not accept returns on special orders. However, your mom demanded a refund and we were happy to do so as it has never been our intention to upset any of our clients. When your mom left with a refund for her special order dress, we thought she was satisfied. It was not our intention that any of these solutions be perceived as rude or miserable in any way. Shannon McColl, Owner, The Gown

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17867 Yonge Street, Newmarket, ON L3Y 8Z3 See On Map
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