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The Perfect Fairytale

Roanoke , VA
CONTACT US
CONTACT US

LOCATION

Roanoke, VA 24014 US (map)

PHONE

949-478-2428

WEBSITE

View website
Please let this vendor know that you found them on the WeddingWire Network.

ABOUT US

Greetings from Roanoke, Virginia & Los Angeles, California!!
Welcome to the wonderful world of weddings! The Perfect Fairytale knows that planning a wedding can be quite a handful... Read more
Greetings from Roanoke, Virginia & Los Angeles, California!!
Welcome to the wonderful world of weddings! The Perfect Fairytale knows that planning a wedding can be quite a handful for most brides and grooms, but guess what, that is what we’re here for: to alleviate your stress completely by guiding you through the planning process using our expertise and dedication to give you the perfect fairytale wedding you’ve always dreamed of.
Why Us?
We know that there are countless wedding planners out there, but The Perfect Fairytale truly offers something special. We give 110% of ourselves to our brides and grooms, not only from the beginning to the end of the planning process, but well into your married life as well. We consider our brides and grooms to be close friends that are near and dear to our hearts. We want you to know that we are always here for you and always treat your day as if it were our own.
Get to know Michele…
Michele Robb
Owner & Certified Wedding Planner
Los Angeles, CA Office
(Offices opening July 2015)

Michele was born and raised in Orange County, California. Her passion and love for wedding planning began when she was a teenager. Starting in 2007, she was an assistant to a veteran planner, where her passion grew and then shortly after decided to start her own company, The Perfect Fairytale. Earning a wedding planning certification from California State Polytechnic University, Pomona, and a Bachelors Degree in Communications from California State University, Fullerton, Michele has taken her education and coordinated various events utilizing her knowledge, artistic talents and surrounding environments for inspiration.

In May 2011, Michele relocated to Roanoke, Virginia and moved The Perfect Fairytale with her. You would think that moving a business across the country would be one of the most difficult things to do, but within a few short months, Michele was fully booked for the 2012 wedding season and has been fully booked ever since then.

As of January 2014, Michele became the Editor and Creative Director of The Wedding Planner Magazine of Roanoke and the New River Valley. With her new role, Michele is able to tell all of the readers an exact step-by-step guide on how to plan your perfect wedding. Not only does she write the content for the magazine, she is in charge of coordinating and styling the photo shoots that are featured in each issue.

After three successful years with her branch in Roanoke, Michele hired Lexi to join the team in Summer 2014. In November 2014, Michele announced that Lexi has been promoted to Wedding Planner & Event Manager of the Roanoke office, while Michele is relocating to Southern California next Summer and is opening a second branch of The Perfect Fairytale in Los Angeles. (Offices opening July 2015)

When Michele isn’t working, she enjoys spending time with her husband, Paul, and their puppy, Colby. She also loves trying new restaurants, dancing, working out, and hanging out with friends and family.
Get to know Lexi…
Lexi Andrews
Wedding Planner & Event Manager
Roanoke, VA Office

Lexi grew up in Amherst County and fell in love with weddings right away as a child. She remembers starting to plan her own wedding at ten years old. She met the man of her dreams and tied the knot in June of 2012. After planning her wedding, she continued to plan a few friends’ weddings. In April 2013, Lexi started assisting and interning with Michele and completely loved it. Her organizational skills and enthusiasm for weddings has helped her while servicing and executing all aspects of wedding planning.

As of June 2014, Lexi joined The Perfect Fairytale team and became Assistant Wedding Planner. After a few short months in her Assistant position, Lexi has been promoted to Wedding Planner & Event Manager of the Roanoke office. She will be coordinating weddings from beginning to end, offering full planning services, and “day of” services. We are very excited about Lexi’s big promotion and look forward to having her run the Roanoke office!

In addition to her love for wedding planning, she has a Bachelor’s Degree in Nursing and works a few days a week at Carilion Roanoke Memorial Hospital.

When Lexi isn’t working, she enjoys reading, gardening, cooking and working on various household projects with her husband. Lexi and her husband, Steve, welcomed their first baby boy, Lucas James Andrews, into the world on October 30, 2014 – congratulations to the new parents! Read less
Wedding Planning

PHOTOS

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INFO FOR WEDDING PLANNING

What types of weddings do you accommodate?
Civil
What wedding planning services do you offer?
Day-of Coordinator, Full Planning, Partial Planning

REVIEWS

5.0
out of 5.0
5.0/5.0
5.0/5.0
5.0/5.0
5.0/5.0
5.0/5.0
Sort by
Default vendor profile pic
Rachel
Wedding:
11/8/2014
5.0/5.0
I had the pleasure of working with Michele from The Perfect Fairytale for a wedding that my company was catering. Michele and her staff were incredibly attentive and so in-tune with every tiny detail. Her eye for design coupled with a calm approach to the evening made everything sing together in chorus for the duration of the event.
I had a fabulous experience with Michele, but the most telling part of story was the bride and groom - as well as their families - who were over the moon with Michele during and after the event.
I would recommend Michele and The Perfect Fairytale to any couple as they begin to plan for a wedding celebration.
Rachel Doyle
Chef & Owner
HazelBea Catering
hazelbeacatering.com
I had the pleasure of working with Michele from The Perfect Fairytale for a wedding that my company was catering. Michele Read more...
I had the pleasure of working with Michele from The Perfect Fairytale for a wedding that my company was catering. Michele and her staff were incredibly attentive and so in-tune with every tiny detail. Her eye for design coupled with a calm approach to the evening made everything sing together in chorus for the duration of the event.
I had a fabulous experience with Michele, but the most telling part of story was the bride and groom - as well as their families - who were over the moon with Michele during and after the event.
I would recommend Michele and The Perfect Fairytale to any couple as they begin to plan for a wedding celebration.
Rachel Doyle
Chef & Owner
HazelBea Catering
hazelbeacatering.com Read less
Services Used: Wedding Planning
Default vendor profile pic
Jessica
Wedding:
11/1/2014
5.0/5.0
I'm not sure that words can express just how fantastic Michele is at wedding planning. I was recently engaged, completely overwhelmed, and living in NY but planning a VA wedding. I knew I needed a wedding planner but was not familiar with the region so I started doing my research. The first time I met Michele we just clicked. She is super easy to get along with, extremely sweet, and truly has your best interest at heart. Most important, she is completely invested in making your wedding day exactly what you envisioned.

Michele immediately took control of all wedding details and things seemed to just fall into place. My husband and I decided to go with the full planning package and it was the best money we spent! She helped me every step of the way, sent countless e-mails, met every time I was in VA and even helped me figure out how to deal with bridesmaid and mother-of-the bride issues. Our venue was a very raw space and Michele was able to coordinate all the different vendors and stay within our budget. It was the wedding of our dreams and without Michele it would not have become a reality.

On their wedding day, most brides are running around and stressed to the max. I was neither due to Michele and can honestly say that I actually remember of my wedding day and got to enjoy every moment of it! She took care of every last detail, made sure that my husband and I ate and made sure clean-up happened as planned.

I highly recommend Michele and The Perfect Fairytale. Trust me, you need her!
I'm not sure that words can express just how fantastic Michele is at wedding planning. I was recently engaged, completely Read more...
I'm not sure that words can express just how fantastic Michele is at wedding planning. I was recently engaged, completely overwhelmed, and living in NY but planning a VA wedding. I knew I needed a wedding planner but was not familiar with the region so I started doing my research. The first time I met Michele we just clicked. She is super easy to get along with, extremely sweet, and truly has your best interest at heart. Most important, she is completely invested in making your wedding day exactly what you envisioned.

Michele immediately took control of all wedding details and things seemed to just fall into place. My husband and I decided to go with the full planning package and it was the best money we spent! She helped me every step of the way, sent countless e-mails, met every time I was in VA and even helped me figure out how to deal with bridesmaid and mother-of-the bride issues. Our venue was a very raw space and Michele was able to coordinate all the different vendors and stay within our budget. It was the wedding of our dreams and without Michele it would not have become a reality.

On their wedding day, most brides are running around and stressed to the max. I was neither due to Michele and can honestly say that I actually remember of my wedding day and got to enjoy every moment of it! She took care of every last detail, made sure that my husband and I ate and made sure clean-up happened as planned.

I highly recommend Michele and The Perfect Fairytale. Trust me, you need her! Read less
Services Used: Wedding Planning
Default vendor profile pic
ROSE
Wedding:
10/25/2014
5.0/5.0
The Perfect Fairytale is amazing to work with and I would recommend them to anyone and everyone! Michele was a lifesaver and an amazing person to work with! I had so many problems with my wedding and she solved all of them and took a lot of the worry off of me! I knew how everything was going to flow that day and nothing went wrong! She was willing to meet anytime and with anyone of my vendors to make sure everything was perfect and there would be no problems! I can not say enough great things about her and everyone else she works with! There was even a point during the night where my dress got stepped on and ripped and Michele was right there to help me fix it! She truly cares about each and everyone of her clients and will do anything it takes to maker their wedding day perfect!!
The Perfect Fairytale is amazing to work with and I would recommend them to anyone and everyone! Michele was a lifesaver Read more...
The Perfect Fairytale is amazing to work with and I would recommend them to anyone and everyone! Michele was a lifesaver and an amazing person to work with! I had so many problems with my wedding and she solved all of them and took a lot of the worry off of me! I knew how everything was going to flow that day and nothing went wrong! She was willing to meet anytime and with anyone of my vendors to make sure everything was perfect and there would be no problems! I can not say enough great things about her and everyone else she works with! There was even a point during the night where my dress got stepped on and ripped and Michele was right there to help me fix it! She truly cares about each and everyone of her clients and will do anything it takes to maker their wedding day perfect!! Read less
Services Used: Wedding Planning
Default vendor profile pic
Private User
Wedding:
10/18/2014
5.0/5.0
Michele was amazing and made our wedding day absolutely perfect! She met with us several times and communicated constantly through emails and texts to make sure everything was planned thoroughly and that we didn't leave any last minute details out. She made us a schedule, decoration list, and even a floor plan which all helped to make sure everything was exactly how we wanted it! Michele came to help set up at the rehearsal and made sure everything was running smoothly before she left. She was the first one there on the day of the wedding. It was a completely outdoor wedding and it was very windy that day but Michele made sure everything stayed set and perfect! I am very glad we decided to use Michele to plan our wedding! She was definitely worth it and made our day perfect in every way!!
Michele was amazing and made our wedding day absolutely perfect! She met with us several times and communicated constantly Read more...
Michele was amazing and made our wedding day absolutely perfect! She met with us several times and communicated constantly through emails and texts to make sure everything was planned thoroughly and that we didn't leave any last minute details out. She made us a schedule, decoration list, and even a floor plan which all helped to make sure everything was exactly how we wanted it! Michele came to help set up at the rehearsal and made sure everything was running smoothly before she left. She was the first one there on the day of the wedding. It was a completely outdoor wedding and it was very windy that day but Michele made sure everything stayed set and perfect! I am very glad we decided to use Michele to plan our wedding! She was definitely worth it and made our day perfect in every way!! Read less
Services Used: Wedding Planning
Default vendor profile pic
Summer
Wedding:
10/11/2014
5.0/5.0
Michele was a lifesaver for my wedding day! She was very responsive throughout the process and helpful for last minute details. I highly recommend her!!
Michele was a lifesaver for my wedding day! She was very responsive throughout the process and helpful for last minute Read more...
Michele was a lifesaver for my wedding day! She was very responsive throughout the process and helpful for last minute details. I highly recommend her!! Read less
Services Used: Wedding Planning
Default vendor profile pic
Danielle
Wedding:
10/4/2014
5.0/5.0
Michele Robb was the planner for my wedding, with the help of Lexi Andrews for day-of coordination. I called Michele when I was feeling overwhelmed by my guest count (all third cousins of the family included). We met for a glass of wine, she pitched her services, and we talked like old friends even though it was our first time meeting. I was back and forth about using a planner in general, somehow thinking that it was all totally doable and I didn't need any help - after all, there are so many brides that seem to handle the weekend without issue. I moved to Columbus, OH shortly after our first meeting and decided there was no way I could do this alone!

Michele and Lexi made the entire weekend, and process in general, so much easier and stress-free than it would have been otherwise (even if I had stayed in-state). Michele knows the business, and was truly able to guide someone who only knows what Pinterest tells her to making money-saving decisions and stay in budget. I could have never imagined a better or more well-run wedding weekend. Everything was perfect, and I actually got to enjoy myself! No setting up, barely any clean up, and no running around during the festivities trying to make sure things are in order. She handles everything to make sure the bride is as stress-free as possible (even if something goes terribly wrong!)

I've been to many a wedding where the day-of coordinators were basically non-existent, and the set-up and clean up fell on the wedding party and friends of the happy couple. As more and more weddings pass, I appreciate Michele's help exponentially! Her services are worth every penny and then some. It's the best wedding planning decisions you'll ever make!
Michele Robb was the planner for my wedding, with the help of Lexi Andrews for day-of coordination. I called Michele when Read more...
Michele Robb was the planner for my wedding, with the help of Lexi Andrews for day-of coordination. I called Michele when I was feeling overwhelmed by my guest count (all third cousins of the family included). We met for a glass of wine, she pitched her services, and we talked like old friends even though it was our first time meeting. I was back and forth about using a planner in general, somehow thinking that it was all totally doable and I didn't need any help - after all, there are so many brides that seem to handle the weekend without issue. I moved to Columbus, OH shortly after our first meeting and decided there was no way I could do this alone!

Michele and Lexi made the entire weekend, and process in general, so much easier and stress-free than it would have been otherwise (even if I had stayed in-state). Michele knows the business, and was truly able to guide someone who only knows what Pinterest tells her to making money-saving decisions and stay in budget. I could have never imagined a better or more well-run wedding weekend. Everything was perfect, and I actually got to enjoy myself! No setting up, barely any clean up, and no running around during the festivities trying to make sure things are in order. She handles everything to make sure the bride is as stress-free as possible (even if something goes terribly wrong!)

I've been to many a wedding where the day-of coordinators were basically non-existent, and the set-up and clean up fell on the wedding party and friends of the happy couple. As more and more weddings pass, I appreciate Michele's help exponentially! Her services are worth every penny and then some. It's the best wedding planning decisions you'll ever make! Read less
Services Used: Wedding Planning
Default vendor profile pic
Amber
Wedding:
8/9/2014
5.0/5.0
We chose Michele for our wedding "day of coordinator". I loved every minute of the planning process but wanted to be able to pass the torch the day of so I could sit back, relax, and enjoy the day! Having someone to coordinate with the vendor's arrivals, keep things running smoothly and on schedule, and ensure everything was in place was wonderful. I always thought of myself as strangely organized but she brings organization to a whole new level! We couldn't recommend her more!
We chose Michele for our wedding "day of coordinator". I loved every minute of the planning process but wanted to be able Read more...
We chose Michele for our wedding "day of coordinator". I loved every minute of the planning process but wanted to be able to pass the torch the day of so I could sit back, relax, and enjoy the day! Having someone to coordinate with the vendor's arrivals, keep things running smoothly and on schedule, and ensure everything was in place was wonderful. I always thought of myself as strangely organized but she brings organization to a whole new level! We couldn't recommend her more! Read less
Services Used: Wedding Planning
Default vendor profile pic
Sally
Wedding:
7/5/2014
5.0/5.0
Michele was amazing as she helped my daughter and me plan for her wedding! She was definitely worth her very affordable fee! It was the best money we spent for the wedding. She was invaluable in narrowing down vendors so that we could then interview only a few rather than many to find just the right ones. She saved us time and money, which was especially helpful since my daughter lives 3 hrs. away. Michele is very knowledgeable about anything to do with weddings.

All of the wedding party and parents were very impressed and appreciative of her and Lexi on the day of the wedding as they were very patient, calm, polite and, most importantly, professional. Above all, she is very organized, which helped us a great deal as well as all of the vendors.

I would highly recommend The Perfect Fairytale with Michele and Lexi!
Michele was amazing as she helped my daughter and me plan for her wedding! She was definitely worth her very affordable Read more...
Michele was amazing as she helped my daughter and me plan for her wedding! She was definitely worth her very affordable fee! It was the best money we spent for the wedding. She was invaluable in narrowing down vendors so that we could then interview only a few rather than many to find just the right ones. She saved us time and money, which was especially helpful since my daughter lives 3 hrs. away. Michele is very knowledgeable about anything to do with weddings.

All of the wedding party and parents were very impressed and appreciative of her and Lexi on the day of the wedding as they were very patient, calm, polite and, most importantly, professional. Above all, she is very organized, which helped us a great deal as well as all of the vendors.

I would highly recommend The Perfect Fairytale with Michele and Lexi! Read less
Services Used: Wedding Planning
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Bonnie
Wedding:
6/28/2014
4.9/5.0
When my daughter, Katie, planned an out of town wedding, she chose Michele Robb as her planner. We had chosen a couple of vendors but Michele helped with the remainder. Because of the videographer, we have a wonderful memory of the wedding. The flowers, cake, linens, transportation to and from venue for guests and rehearsal dinner were all supervised by Michele. On the wedding day, my daughter and I were able to relax because we knew everything was taken care of. Because of Michele, my daughter did have her Perfect Fairytale!
When my daughter, Katie, planned an out of town wedding, she chose Michele Robb as her planner. We had chosen a couple of Read more...
When my daughter, Katie, planned an out of town wedding, she chose Michele Robb as her planner. We had chosen a couple of vendors but Michele helped with the remainder. Because of the videographer, we have a wonderful memory of the wedding. The flowers, cake, linens, transportation to and from venue for guests and rehearsal dinner were all supervised by Michele. On the wedding day, my daughter and I were able to relax because we knew everything was taken care of. Because of Michele, my daughter did have her Perfect Fairytale! Read less
Services Used: Wedding Planning
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Will
Wedding:
5/31/2014
5.0/5.0
We cannot praise Michelle enough! She was the first to respond when we first started looking into wedding planners and has shown herself to be worth her weight in gold ever since. Neither my wife nor I really had time to do much planning, so Michelle did all the legwork, research, and coordination for us which made planning simple, easy, and even fun! She made sure that everything was lined up and stayed lined up and when curve balls and snafus happened during the month prior, she handled every problem almost as soon as it had come up. On the day of, she made sure that everything happened exactly as it was supposed to, and the day itself was a perfect vision of exactly what we had planned. She made it happen, she was even able to get everything we wanted for a little under budget, and we couldn't have asked for more. We would both absolutely recommend The Perfect Fairytale to anyone who is getting ready to tie the knot!
We cannot praise Michelle enough! She was the first to respond when we first started looking into wedding planners and has Read more...
We cannot praise Michelle enough! She was the first to respond when we first started looking into wedding planners and has shown herself to be worth her weight in gold ever since. Neither my wife nor I really had time to do much planning, so Michelle did all the legwork, research, and coordination for us which made planning simple, easy, and even fun! She made sure that everything was lined up and stayed lined up and when curve balls and snafus happened during the month prior, she handled every problem almost as soon as it had come up. On the day of, she made sure that everything happened exactly as it was supposed to, and the day itself was a perfect vision of exactly what we had planned. She made it happen, she was even able to get everything we wanted for a little under budget, and we couldn't have asked for more. We would both absolutely recommend The Perfect Fairytale to anyone who is getting ready to tie the knot! Read less
Services Used: Wedding Planning

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Roanoke, VA 24014 See On Map
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