Friday Find: Viewmaster Invites + A Vintage Americana Photoshoot

Posted on August 5th, 2011 by Kate. Filed under Wedding Invitations.

So my friend Shel is one of those people who is constantly finding the funniest, cutest things on the web. She sent me a note the other day with a link to these viewmaster invites by melangerie and I couldn’t resist posting! I think these are the most creative invites I’ve come across to date. Three cheers to the brilliant melangerie (and to Shel for scoping these out)!

…but that’s not all.. these invites were part of a Vintage Americana styled shoot designed by Melangerie and Rock, Paper, Scissors Events, and photographed by Jen Huang!

About the shoot: Inspired by nostalgic souvenirs and romantic road trips, the premise of this intimate wedding design grew out of an invitation concept we had at Mélangerie: to create a wedding invite using a Viewmaster (yes, like the ones we had as kids). We just love the Viewmaster form and thought it could be a great way for couples to integrate their engagement photos into their wedding invitations.

Viewmaster reels were originally conceived of as stereoscopic postcards in the late 1930’s, so this got us thinking about how we could blow out a wedding paperie suite based on other nostalgic souvenirs, like felt pennants, collectible USA state plates, vintage key chains, etc.

We began discussing the idea of styling a “nostalgic souvenir” inspired wedding design with our colleague, Ara Farnam from Rock Paper Scissors Events, and she introduced the complimentary “Road Trip” idea. When seeking a location for our photo-shoot, we instantly thought of our local favorite, James Restaurant in Brooklyn, NY. James was the perfect setting for our intimate, vintage fete aesthetic.

Photos by Jen Huang.

Event Design, Paper Goods, Welcome Gift Design & Curation all by melangerie.

Event Design and Floral Design by Rock, Paper, Scissors Events.

Venue: James Restaurant

On that note, I hope your weekend is full of whimsy & fun (and includes a roadtrip of sorts)!

Tags: americana, blue, creative wedding invitations, melangerie, red, viewmaster

23 Responses to “Friday Find: Viewmaster Invites + A Vintage Americana Photoshoot”

Stephanie/ Vintagemodernbride Says:
August 5th, 2011 at 7:02 am

I LOVE LOVE LOVE the viewfinder! What a creative idea!

also, if you don’t mind, would you please go comment here at http://tinyurl.com/mathewsteph ? my fiance and i are trying to win a free wedding video and we need all the help we can get! even if it’s only one word thanks!

Elana Dweck Says:
August 5th, 2011 at 8:23 am

Thanks for the awesome post! Glad everyone else loves these as much as we do.

Ambrya Says:
August 5th, 2011 at 11:40 am

There are too many cute and awesome ideas in this post to choose what I love the most! Beautiful ideas!

Bia (Engagement Rings) Says:
August 5th, 2011 at 12:34 pm

Very cool invitation idea! Definitely a throwback to the childhood. And this is a great spin on the Americana theme, too.

Bobby Says:
August 5th, 2011 at 4:13 pm

Melangerie were NOT the first to come up with the Viewmaster invite idea. They were featured on offbeat bride almost 2 years ago:
http://offbeatbride.com/2009/07/view-master-wedding-invitations

Chris Says:
August 5th, 2011 at 9:49 pm

Awesome ideas! Especially the keychains!

Anduina Says:
August 6th, 2011 at 2:04 am

I have to agree with Ambrya. I don’t know what to look at:)

Natasha Says:
August 6th, 2011 at 12:17 pm

love those old coke cases… I even use one for serving coffee

Viktoria Says:
August 6th, 2011 at 3:20 pm

How did you do a viewmaster-thing with your own pictures?
Where can i do that?

Holly Schoenke, Simply Sweet Weddings Says:
August 9th, 2011 at 7:35 am

Oh my gosh, jack and coke in coca cola bottles, I love it!!!

Absolute Media Productions Says:
August 9th, 2011 at 7:53 am

Great photography by One Tree Hill! I love the colors of the photographs, I wonder if that was shot film or digital. Has a great vintage feel to it! Cool wedding!

Bobby Says:
August 12th, 2011 at 1:21 pm

Viktoria, check out studio3d.com. you can rent a 3D camera from him and he’ll even do all the processing, you can purchase viewmasters from him, etc. The boxes he uses are pretty familiar as well.

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Anne Says:
August 12th, 2011 at 8:13 pm

I love the idea and all but the price is insane.

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February 10th, 2013 at 11:59 pm

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