Project Wedding Blog

Last week Project Wedding had the rare opportunity to sit down and chat one-on-one with Jean-Paul Hamm, CEO and President of Alyce Designs, to discuss the 40 year-old company’s launch of Claudine by Alyce Designs and 312 Bridesmaids.  This flourishing, family-run dress company was founded by Jean-Paul and his sister and designer,  Alyce Hamm.  Fortunately, the “gene” for exquisite taste and artistic talent was inherited by her nieces, Claudine Hamm and Nathalie Lambert, who now head the design team that has created these two gorgeous collections.   We wanted to know the secret to their success and what this new generation of bridalwear means for the bride in search of the perfect dress for herself and her attendants.

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PW: What was the inspiration behind the new collections?

JPH: For Claudine by Alyce Designs, our design team was most inspired by European elegance, incorporating design nuances that reflect fashion trends from Spain, London, and Paris.  The 312 Bridesmaids collection is a blend of traditional fabrics and contemporary lines and embellishments.

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PW: Tell us more about your favorite embellishments for this season.  What is new for 2010 and where did you take a more classic approach?

JPH:  For 2010, we’ve introduced pale color accents in the Claudine bridal collection.  We also offer options to coordinate bridal accent colors with 312 Bridesmaids fabric colors.  For bridesmaids, we’re working with two-tone color options, knee-length hemlines, and ruched fabrics.  A classic approach is taken in our selection of quality fabrics and our never-compromised attention to construction.

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PW: What is the secret to Alyce Design’s success and excellent reputation in the fashion world?

JPH: Over the years we were never afraid to try new things. Each season we create a diverse and contemporary collection by first, testing out a variety of styles, and then developing a perfect pattern for the dresses that pass the test.  We’ve combined this cutting edge approach with time- tested reliability and quality; this combination is what has put Alyce Designs on the map.

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Tags: 312 Bridesmaids, Alyce Designs, Claudine by Alyce Designs.