I did it and thought it looked really well - BUT it did rub off. Not super much, but if I took a white t shirt and rubbed it against myself it rubbed off - and that to me was just too much of a risk for in my wedding dress , especially underneath the arms or something.
You also cannot wear any that is alcohol based while you have it and you cannot exfoliate because both of those things make the tan fad super fast. So no perfume, which I did not like, and I also am a big exfoliater especially before big events so I did not like that either...
Ultimately I decided against it and I just tanned in a booth like 4 times before. I didn't burn at all because I did the completely UVA free one or whatever it is, and got just a little "glow"... I did not want to look tan, I just did not want to look pastey ya know?