I just heard about it on tv for the first time. anybody tried that? They say it is the new flax seed. I looked it up quickly - it has about the same amount of fiber but less fat then flax seeds have. It is a little pricey. 3 lb bag is 23 dollars on amazon.com. I wanna try it! I love adding different seeds to healthy home made breads and waffles-pancakes-muffins