Here is my deal... It just so happens that my 2nd cousin is the owner/creator of the Petunia Pickle Bottom bags. In truth, before I found this out I was planning on getting a regular bag from BRU or Target. Now part of me would love to get one of the bags. However, DH has no desire for a bag that looks like a "purse." So, I have registered for both a messenger bag at BRU and a PPB bag.
Also, when I went to Disneyland recently, I did more looking around at what strollers were popular and what diaper bags people used. I only saw 3 PPB bags that day. It could be because they are pricier that people don't get them, who knows.
Oh, and you can become friends with PPB on FB and they run contests and things on FB. And they let you know when stuff is being added to the outlet before it happens. :)