Well, let me give you an example, since that might give you the best idea: my fiance's 18kt gold hammered ring was $700 and my engraved platinum band with small diamonds was originally $1800, but I bought it at 50% off because of the sale. My fiance got a 10% off of his ring price, so it was actually less than $700. I think their prices are slightly higher than other places because everything is custom-made rather than mass-produced, but I think it's worth it. But compared to other custom-made jewelry placed, Pave's prices are very good! We were considering buying our rings at Edelweiss in Berkeley but its prices were higher than Pave's and no sale! At Edelweiss, I could have gotten a custom-made white gold engraved ring, no diamonds, for $1400!