The shop (in downtown Orlando) has a good selection and a lot of very current, fashionable bridal gowns. The prices are fair (for bridal gowns - a little high on bridesmaids' dresses), and because the sales people work on commission, you can haggle them down. The sales people are friendly, but the shop is typically very busy, so don't expect upscale, individual attention from anyone. My suggestion is to go there with a good idea of what you want so you can navigate the dresses yourself.

There really was nothing negative about the experience, though nothing stood out either. I feel that Modern Bridal offered me the best price on my dream dress (I checked three other places, and they were all about $100 more for the same gown), and the dress was ready when I needed it, steamed and altered. I'd recommend this shop to any woman with a good idea of what she wants and an appreciation for good prices and efficient service.