I am just testing this to see if these reviews can be written by anyone...like vendor themselves...how would you know? There is a new subscription site coming out this fall that actually checks up on all of these reviews and makes sure they are real. There is no way to even know if these are real...Also, I just contacted them to be an advertiser and they said that if I am an advertiser, I cna have bad reviews removed. If I am not an advertiser, I do not have that option....yeah...great site.