S.H. Zell and Sons

The sons are Steve and Joe and the dad is Stanley. I know their quality and reputation because my family used to be in the business. I know going to the diamond district can be a daunting challenge, but you can trust them. You can call them ahead of time and tell them your general price range or what size stones you want and they'll have a selection of diamonds for you to look at when you arrive. You can just show up too but if they know you're coming, they'll get stones for you to give you more of a choice. They're really well respected in the business and Steve will give you a lecture on diamonds and what to look for if you need to learn about them.